Freelance Writer, Editor, And Ghostwriter
Freelance
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Matt Berical Email & Phone Number
Freelance Writer, Editor, and Ghostwriter
at
Freelance
1 work email found
@fatherly.com
2 phones found area 914
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Freelance
Role
Freelance Writer, Editor, and Ghostwriter
Location
Richmond, Virginia, United States
Who is Matt Berical? Overview
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Quick answer
Matt Berical is listed as Freelance Writer, Editor, and Ghostwriter at Freelance, based in Richmond, Virginia, United States. AeroLeads shows a work email signal at fatherly.com, phone signal with area code 914, and a matched LinkedIn profile for Matt Berical.
Matt Berical previously worked as Freelance Writer, Editor, & Ghostwriter at Freelance and Deputy Editor, Fatherly at Bdg. Matt Berical holds Bachelor Of Arts (B.A.), Writing from Ithaca College.
Company email context
Email format at Freelance
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{first}.{last}@fatherly.com
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AeroLeads found 1 current-domain work email signal for Matt Berical. Compare company email patterns before reaching out.
Profile bio
About Matt Berical
As an award-winning Content Strategist and Editorial Director, I specialize in helping brands scale through innovative, audience-driven editorial and digital strategies. Over the course of my career, I’ve built and led editorial teams that have grown digital audiences and fostered deeper brand engagement across both legacy publications and startups.Most recently, as Deputy Editor of Fatherly, I led the strategy and development of award-winning content that quadrupled our audience to 12M+ unique monthly visitors. My work in shaping Fatherly’s voice and driving its growth strategy also included overseeing a highly successful newsletter that grew to 450K+ subscribers with an industry-leading open rate of 51%. I’m particularly skilled at crafting brand narratives, developing SEO-driven content, and leading cross-functional teams to execute creative strategies that drive measurable results.I thrive on turning big ideas into action and am passionate about building best-in-class content that resonates with audiences while contributing to business growth. I lead with empathy, collaboration, and a focus on building high-performing teams.
Listed skills include Editorial, Editing, Magazines, Publications, and 46 others.
Current workplace
Matt Berical's current company
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Freelance
12 roles
Matt Berical work experience
A career timeline built from the work history available for this profile.
Freelance Writer, Editor, & Ghostwriter
Current
Freelance
I'm a freelance writer and editor who works on article- and project-based assignments for publications and brands. I cover everything from food and relationships to thought leadership and internal branding. My writing has appeared in such publications as Men's Journal, Rolling Stone, GQ, Men's Fitness, Popular Science, Taste, and One5C.
Sep 2008 - Present
Deputy Editor, Fatherly
* Developed content strategy that quadrupled the site's audience to 12M+ monthly uniques.* Oversaw editorial direction and execution across multiple platforms, driving brand recognition and audience trust.* Grew Fatherly’s newsletter to 450K+ subscribers, achieving an industry-leading 51% average open rate.* Led a team of 25+ writers and freelancers, fostering collaboration and maintaining high editorial standards.* Awarded Webby for “Homebodies,” a pandemic-era parenting newsletter.
May 2017 - Feb 2024
Features Editor
Nov 2016 - May 2017
Contributing Editor, Van Winkle'S
Sep 2016 - Nov 2016
Founding Editor, Van Winkle'S
*Launched branded content platform for Casper, establishing the company’s authority in the sleep and wellness space.* Managed editorial content creation, ensuring alignment with brand goals and audience engagement.* Webby Honoree for "Best Branded Editorial."* Ranked #2 on Contently's Best Content Marketing 2015 who called it "a great sign of what can happen when a brand gives talented, creative folks the freedom and resources to own a topic"
May 2015 - Sep 2016
Senior Editor
*Assisted in the rebranding of Maxim Magazine to a high-end, modern publication, successfully targeting a younger, more affluent audience.* Developed content strategies for both editorial and e-commerce, increasing engagement and revenue.* Worked with editorial leadership, sales, marketing, and design to define the brand across all mediums. * Conceptualized, assigned, wrote, and edited numerous cover stories and longform narrative features.
May 2014 - May 2015
Associate Editor, Men'S Journal
• Managed the “Gear Lab,” a high-profile section of product reviews and in-depth buyer’s guides.• Led content development for multiple verticals, including food, travel, and lifestyle, increasing audience engagement and traffic.• Supervised a team of 40+ contributors, ensuring high-quality, timely content production aligned with editorial standards.
Jan 2013 - May 2014
Assistant Editor, Men'S Journal
In charge of 10-15 pages per month of the 750,000 circulation ASME-award winning national magazine.
Nov 2010 - Dec 2012
Associate Editor
Rebranded and edited 15-20 pages per month for the men’s lifestyle magazine. Work included: Generating story/art concepts for all sections of the magazine; interviewing wrestlers, celebrities and various others; booking entertainment coverage including automotive, gaming, movie, DVD, music and gear reviews; writing various grooming, nutrition and fitness articles; conceptualizing and setting up fashion stories; managing freelance writers from pitch through publication; line editing pages during multiple rounds of production.
Mar 2009 - Nov 2010
Assistant Editor
Handled reviews (DVDs, Movies, Games, Music); On the Road (automotive reviews, mini-features, etc.); Body Shop (workouts, nutrition plans, overall well-being coverage).
Jul 2007 - Mar 2009
Editorial Assistant
Feb 2007 - Jun 2007
2 education records
Matt Berical education
Bachelor Of Arts (B.A.), Writing
Ithaca College
Education record
Riverdale Country School
FAQ
Frequently asked questions about Matt Berical
Quick answers generated from the profile data available on this page.
What company does Matt Berical work for?
Matt Berical works for Freelance.
What is Matt Berical's role at Freelance?
Matt Berical is listed as Freelance Writer, Editor, and Ghostwriter at Freelance.
What is Matt Berical's email address?
AeroLeads has found 1 work email signal at @fatherly.com for Matt Berical at Freelance.
What is Matt Berical's phone number?
AeroLeads has found 2 phone signal(s) with area code 914 for Matt Berical at Freelance.
Where is Matt Berical based?
Matt Berical is based in Richmond, Virginia, United States while working with Freelance.
What companies has Matt Berical worked for?
Matt Berical has worked for Freelance, Bdg, Fatherly, Casper, and Maxim Magazine.
How can I contact Matt Berical?
You can use AeroLeads to view verified contact signals for Matt Berical at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Matt Berical attend?
Matt Berical holds Bachelor Of Arts (B.A.), Writing from Ithaca College.
What skills is Matt Berical known for?
Matt Berical is listed with skills including Editorial, Editing, Magazines, Publications, Publishing, Copy Editing, Entertainment, and Creative Writing.
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