Fashion Merchandising Executive | Brand Builder | Trend Innovator | Data-Driven Strategist| Entrepreneur With over two decades of frontline experience in the fashion industry, I've had the privilege of steering brands through the intricate dance of trend anticipation, product development, and market success. My journey has spanned across pivotal roles, including owning and exponentially growing my own brand Matt Bernson, to leading global merchandising efforts for household names like Kate Spade New York to Product and Brand Development for: Goop, Madewell, Anthropologie, HSN, Shopbop, Eileen Fisher, GAP 1969, Levi's, American Eagle, Land's End, IMG Models, Sundance, Edun, Dannijo, Steven Alan, Steve Madden, Scoop, J.Jill. I bring a fusion of creative vision and analytical prowess, underpinned by a deep understanding of the luxury and premium sectors.What I Do:• Executive Leadership & Strategic Vision: Spearheaded the journey of my brand Matt Bernson from inception to a $5M revenue powerhouse within three years, demonstrating an unwavering commitment to vision, innovation, and growth.• Merchandising Excellence: At Kate Spade, I reimagined global product strategies, driving seasonal assortments that not only captured but set trends. My efforts were instrumental in elevating categories, notably increasing footwear revenue dramatically in three years, and significantly enhancing margins and SKU productivity.• Brand Amplification: Leveraged integrated marketing strategies across digital, social, and CRM platforms to invigorate brand visibility and attract a dynamic, younger audience. My strategic narratives have consistently elevated brand positioning, connecting with audiences through authentic, compelling storytelling.• Data-Driven Decisions: My approach to product assortment and marketing is rooted in robust data analysis and consumer insights, ensuring every decision is informed, strategic, and poised for maximum impact.Why I Do It:I'm driven by a passion for marrying aesthetic sensibility with strategic business acumen. The fashion industry's dynamic, ever-evolving nature demands not just adaptation but foresight and innovation. My goal is to continue shaping the future of fashion, creating products and strategies that resonate, inspire, and convert.Let's Connect:I'm on a perpetual quest for growth, collaboration, and innovation. If you're a fellow industry professional, brand looking for transformation, or a talent seeking opportunities, let's start a conversation. Together, we can set trends, exceed targets, and redefine success.
Listed skills include Financial Analysis, Merchandising, Product Development, Data Analysis, and 10 others.
