Matt Bertie Email & Phone Number

Sydney, New South Wales, Australia

Responsible for leading the implementation of the DDO (Design and Distribution Obligations) product changes and revised digital journeys as the Senior Product Owner, while providing leadership and oversight of the Digital Delivery function across all Consumer lines of business and helping the team navigate through a period of considerable organisational change.

Sydney, Australia

Responsible for strategic development and lifecycle management of the public-facing Wealth digital assets, while concurrently leading the Digital Experience Chapter consisting of Digital Product Owners, Scrum Masters, Optimisation Managers, Digital Production and UX/UI specialists, each responsible for their practices within cross-functional scrum teams across all wealth lines of business. We championed design thinking and agile project methodology to deliver prioritised programs and projects against our digital strategy while supporting new product launches, capability builds and digital transformation activities.

Sydney, Australia

Continuing the leadership role of the Commonwealth Bank account while nurturing and developing a team of up to eleven reports, the scope continued to broaden to encompass further platform, mobile application and tools development, as well as social channel, video content and campaign support through consumer and business channels. Lion in turn became my primary focus as it become the agency’s largest account, with a focus on building consumer intelligence to help them become a more data-driven led marketing organisation, while further developing the social communities and supporting campaign activity across twelve of the brands. Helping to develop digital capability was also a key measure of success as part of an organisational transformation driven from the board-level down.

Sydney, Australia

Following an initial nine months delivering campaigns, content and microsite development for BigPond, an internal transfer resulted in an opportunity to take on the lead account management role for the strategic development and and transformation of the Commonwealth Bank’s digital properties. This began with a full redesign and rebuild of the commbank.com.au website, and evolved to managing a team with a focus on broadening the digital ecosystem for the Bank, including the rollout of mobile and social offerings alongside campaign support and content development.

London, United Kingdom

Employed as the digital account lead across the Fiat and Alfa Romeo accounts. Responsibilities included leadership and growth of the Fiat digital team, ensuring integration of online efforts with BTL and ATL activity at a local and regional level, and on-going business development. The scope of the role further expanded to lead digital relationship marketing activities across Johnnie Walker, as well as pitching and subsequently managing the Austria Tyrol tourism account. Other responsibilities included new business development and internal mentoring on interactive capabilities and best practices.

Sydney, Australia

Promoted to provide leadership, planning and marketing strategy across multiple accounts at a local, regional and global level. As the key point of contact for clients, responsibilities included ensuring project and financial objectives were met through forecasting, ongoing business development, project definition/initiation, and team management. Integration and management of network agency groups within Asia and globally, business development, pitch involvement and team training were also in scope.

Sydney, Australia

Supporting the Group Account Director and managing relevant project teams, the role required day-to-day account servicing of regular web publishing and supporting projects for multiple clients within North America at a regional and global level. Duties included management of stakeholder expectations through appropriate communication strategies and project management, ensuring timely completion of projects to projected budget and a high level of quality, and coordination of global activities throughout regional network teams.

Sydney, Australia

Education record

Certificate Of Executive Leadership

Bachelor Of Business, Marketing, Advertising, Management