Implemented a new representative and market engagement plan to reverse the pipeline & backlog trend. 15% early project engagement increase second half of 2022. Developed an OEM relationship, instantly adding >10% revenue to the top line. Developed a business plan for the next phase of growth. Re-energized the team with clear goals and direction forward. Rebuilding the team structure to support the commercial strategy, sales channels, and effective market engagement. Implementing a new CRM system with focus on pipeline and backlog activity.

Took the reins over from the original owner / President. Complete P&L and budget responsibilities with the goal to pivot into a sales division. Learned on the fly to reorganize and align with company vision. Cultural shift by re-energizing the team with clear direction and creating a culture of self-belief & teamwork. Oversaw ~$ 20M sales & sub-contractor operation with contracts as big as $ 10M. Developed and implemented a sales plan. Built an efficient sales team to execute the plan. Established a 4-year National sales agreement with Morgan Stanley. Salesforce implementation to streamline sales and tracking efforts. Company promotion with active industry engagement. Collaboration on construction projects with:- Clients like the list under the Vice President role below at Price Industries- Architectural Firms like Gensler, HLW, SOM, Perkins Will- General Contracting Firms like Structuretone, JT Magen, JRM, Clark Construction, PCL, Ellis Don, and SourceBlue- Challenges like Productivity, First Cost, Operating Cost, Decarbonization, Occupant Comfort, COVID-19- RAF dealers across East Coast

Co-led the development and implementation of the accelerator category strategy. Facilitated an OEM partnership to help create a complete product portfolio, central to future growth. 25% increase in accelerator sales. Helped land the first major accelerator US project for the company. Co-led development sales & marketing literature, videos, brochures etc. Implementation included sales & training tools, channel development.

Tasked to help position Price on marquee projects. Collaborated with following influencers on > 12M sq. ft. of construction projects (Office, Hospitals, Labs, Higher Education, K-12, other).- Clients like Google, Apple, Citadel, Jane St, Salesforce, WeWork, Amazon, Facebook, GSA, School Districts- MEP Consultants like WSP, Integral, ARUP, PAE, Interface, Newcomb & Boyd, AEI, Cosentini, ESD, TMP, Smith & Andersen, Alfatech, Smith Group, Shah Smith, and HOK- Industry Organization (ASHRAE, AHRI, Other), Energy Modeling, Rep Organizations across country- Mechanical Contracting Firms like ACCO, Southland, Therma, and Modern Niagara- Challenges like Productivity, Cap Ex, Op Ex, Energy Usage, Electrification, Occupant Comfort- Systems like Mixed Air, Hydronics, Decoupled Cooling Systems, Stratified Air, Underfloor Air

Led the commercial strategy for Sustainable Technologies group that included three product categories Underfloor Air, Hydronics & Displacement Ventilation. 17% CAGR of organic revenue over 8 years. Led the chilled beam category to standardize on five different product types to eliminate the unnecessary strain on the sales and production teams. Oversaw the product design and production line enhancements. 50% increase in bottom-line within first 2 years. Energized the team with clear goals and strategies. Streamlined product offering for effective market communication. Oversaw marketing content development.

Highlights:- Developed System Solutions (Critical for product adoption)- Strategic Shift from Product Sales to System Solution Sales- Doubled the top line (sales revenue)- 50% increase in bottom line (profitability)Responsibilities:- Budgeting / Sales Projections- Sales & Market Development Strategy- Product Development Strategy- Project Procurement- Industry Representation

Took the reins over for the Underfloor Air product category, relatively young technology and business unit at Price. Developed and executed the plan to go from <20% market share to >40% with market leader position in North America. Repositioned product offering to address market position. Developed a system solution to combat the incumbent market leader. Developed new products like control modules, displacements diffusers, etc. Established revitalized supply chain to enhance service and gross margin. Developed marketing content (videos, brochure, webpage, educational article, industry papers other) to enhance visibility, educate the market and create excitement around the product category. Built a strong application and design team, ready to scale.

Top inside salesperson while managing major projects for outside sales team. Developed skills within a year to grow from Project Manager to Outside Sales. First employee to start selling mechanical equipment, pivotal in transitioning from Air Distribution Sales to Mechanical Sales. Converted small air distribution accounts to mid-size mechanical sales accounts. Ranked among top three sales people, without the top five legacy customers. Sold the largest underfloor air project to date (> $4M CAD). Developed into Engineering Salesperson calling on key consulting firms in Toronto Area (TMP, S&A, Hidi Rae, HH Angus, MCW etc.). Helped design and positioned Price products on > 2M sq. ft. of built space every year. Introduced many new technologies to the MEP community (Noise Control, Lab Exhaust, Chilled Beams etc.)

Reported directly to the company owner. Managed multimillion-dollar projects under aggressive deadlines. Serviced some of the largest mechanical contractors in NYC Area (BP Air, Henick-Lane, United s/m, others). Developed skills to get involved with inside sales and proficiency with highly engineered products (Make Up Air Units, Hydronic Pumps, VFDs etc.).

Developed skills within first three months to grow from office & warehouse help to project estimation & management. Took over all estimation responsibilities from the sales staff. Introduced new excel tools to enhance estimation process efficiency. Estimated ~ $50M worth projects (~ 1,500 projects) in a year. Developed project management and technical design skills. Performed all technical product selection tasks associated with highly engineered product selections (Zone Heating & Cooling devices, Acoustic Silencers, Humidifiers etc.).