AeroLeads people directory · profile
Matthew Black Email & Phone Number
Director, Marketing Strategy and Analytics
at
EAB
1 work email found
@eab.com
1 phone found area 804
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Marketing Strategy and Analytics
Location
Greater Richmond Region, United States
Who is Matthew Black? Overview
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Quick answer
Matthew Black is listed as Director, Marketing Strategy and Analytics at EAB, based in Greater Richmond Region, United States. AeroLeads shows a work email signal at eab.com, phone signal with area code 804, and a matched LinkedIn profile for Matthew Black.
Matthew Black previously worked as Director, Marketing Strategy & Analytics at Eab and Associate Director, Marketing Strategy & Analytics at Eab. Matthew Black holds Mba, Business Administration And Management, General from Baylor University.
Company email context
Email format at EAB
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{first_initial}{last}@eab.com
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Profile bio
About Matthew Black
I’m an experienced marketing professional who helps connect the dots between strategy and tactics.Business leaders need strategy and tactics that support organizational vision and goals. Teams within the organization need tools, tactics, and strategies that ensure they successfully execute vision and achieve goals. I help connect the two.Every job I’ve had came with a dozen hats to wear, each giving me the opportunity to provide leadership, analysis, and strategy to different marketing challenges.If you ask me what makes me a valuable marketing team member you would probably hear something like:• Seeing a strategy from end-to-end and knowing how all the parts work together I see integration points that add to the success of the project and data points that will help us measure success. • I can map a customer journey and decision tree with the best of them.• I love digging into the data and finding new insights to help improve products and communications.• When it comes to marketing I’m multilingual. I can translate strategy and tactics for the leader, marketer, customer service rep, graphic designer, web developer, and team leader. Connecting the dots between these worldviews helps projects stay aligned with strategy and get done.
Listed skills include Leadership, Marketing, Nonprofits, Strategic Planning, and 19 others.
Current workplace
Matthew Black's current company
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9 roles
Matthew Black work experience
A career timeline built from the work history available for this profile.
Director, Marketing Strategy & Analytics
Current
Jul 2021 - Present
Associate Director, Marketing Strategy & Analytics
Provide marketing leadership and analytical support to EAB’s higher education enrollment and advancement marketing services teams.
Jul 2019 - Oct 2021
Senior Marketing Strategy Analyst, Advancement
Discover, analyze, and communicate optimal marketing strategies that accelerate results for clients. Provide real-time tracking of direct marketing campaigns, communicating successes and discovering fundraising trends.
Jan 2017 - Jul 2019
Church Giving Leader
► Digital Marketing ◄• Developed content marketing strategy including social, SEO and • Led Hubspot adoption and implementation.• Led the integration of web, email marketing, customer service, and e-commerce SaaS platforms.• Established customer personas and corresponding customer journeys.► Marketing Leadership ◄• Established customer segment models using statistical data analysis, web analytics and, previous research.
Jan 2016 - Sep 2016
Lead Marketing Strategist
► Marketing Leadership ◄• Presented market analysis and strategic recommendations to executive leaders and board of directors.• Developed marketing plans for a variety of products and services.• Coached product design teams in customer centric product/market fit.► Digital Marketing ◄• Developed research-based personas for use in UX and UI site redesign resulting in a 46% increase in unique visitors and 300% increase in resource downloads.• Led cross-functional team in evaluating and implementing SaaS solutions for CRM, email marketing, and, social media management.• Managed multiple websites using several content management systems including WordPress, Squarespace, and OpenText.• Managed day-to-day social media and developed social media campaigns for events, products and opportunities.► Marketing Analysis and Research ◄• Conducted over 20 quantitative (survey based) research projects including results analysis and recommendation reporting.• Conducted over 200 depth interviews and focus groups gathering insights for product development, messaging, and positioning.• Planned, conducted and reported strategic and product level market research initiatives including qualitative, quantitative, statistical, and secondary research methods.• Led a major contextual inquiry research project targeted at understanding emerging markets.• Received Burke Institute Certificate of Proficiency in Qualitative Research
May 2007 - Jan 2016
Marketing Director
California Baptist Foundation
► Branding ◄• Led the rebranding of Strongtower Financial, the foundation’s subsidiary financial services firm. Rebranding included a full strategic analysis of the market, services offered, and communications.• Developed overall brand positioning for the foundation positioning it as a leader among its peer group of foundations.• Led the rebranding of Strongtower Stewardship, the foundation’s capital fundraising services.► Fundraising and Development ◄• Led the strategic, marketing and logistical development of a bi-annual fundraising event resulting in 30 and 50 times return on event cost.• Developed over 20 pieces of marketing collateral to support estate planning and planned giving development team.► Project Management ◄• Managed $1 million rebranding project budget• Managed concurrent projects with multiple vendors providing graphic design, printing, and web development services.
Jul 2003 - Nov 2006
Marketing Director
Jul 2003 - Nov 2006
Satellite Unit Leader
Increased revenues in retail outlets 30% over two-year period through increased marketing and partnering with conference center clients to promote retail outlets. Supervised a staff of 25 to 30 volunteers and numerous paid employees.Trained and supervised both short and long term volunteers.Planned and executed the opening of a new retail outlet.
Apr 1999 - Jan 2002
2 education records
Matthew Black education
Mba, Business Administration And Management, General
Baylor University
Bba, Management/Economics
Hardin-Simmons University
FAQ
Frequently asked questions about Matthew Black
Quick answers generated from the profile data available on this page.
What company does Matthew Black work for?
Matthew Black works for EAB.
What is Matthew Black's role at EAB?
Matthew Black is listed as Director, Marketing Strategy and Analytics at EAB.
What is Matthew Black's email address?
AeroLeads has found 1 work email signal at @eab.com for Matthew Black at EAB.
What is Matthew Black's phone number?
AeroLeads has found 1 phone signal(s) with area code 804 for Matthew Black at EAB.
Where is Matthew Black based?
Matthew Black is based in Greater Richmond Region, United States while working with EAB.
What companies has Matthew Black worked for?
Matthew Black has worked for Eab, Imb (International Mission Board), California Baptist Foundation, Strongtower Financial, and Lifeway Christian Resources.
How can I contact Matthew Black?
You can use AeroLeads to view verified contact signals for Matthew Black at EAB, including work email, phone, and LinkedIn data when available.
What schools did Matthew Black attend?
Matthew Black holds Mba, Business Administration And Management, General from Baylor University.
What skills is Matthew Black known for?
Matthew Black is listed with skills including Leadership, Marketing, Nonprofits, Strategic Planning, Leadership Development, Public Speaking, Social Media, and Event Planning.
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