Provide marketing leadership and analytical support to EAB’s higher education enrollment and advancement marketing services teams.

Discover, analyze, and communicate optimal marketing strategies that accelerate results for clients. Provide real-time tracking of direct marketing campaigns, communicating successes and discovering fundraising trends.

► Digital Marketing ◄• Developed content marketing strategy including social, SEO and • Led Hubspot adoption and implementation.• Led the integration of web, email marketing, customer service, and e-commerce SaaS platforms.• Established customer personas and corresponding customer journeys.► Marketing Leadership ◄• Established customer segment models using statistical data analysis, web analytics and, previous research.

► Marketing Leadership ◄• Presented market analysis and strategic recommendations to executive leaders and board of directors.• Developed marketing plans for a variety of products and services.• Coached product design teams in customer centric product/market fit.► Digital Marketing ◄• Developed research-based personas for use in UX and UI site redesign resulting in a 46% increase in unique visitors and 300% increase in resource downloads.• Led cross-functional team in evaluating and implementing SaaS solutions for CRM, email marketing, and, social media management.• Managed multiple websites using several content management systems including WordPress, Squarespace, and OpenText.• Managed day-to-day social media and developed social media campaigns for events, products and opportunities.► Marketing Analysis and Research ◄• Conducted over 20 quantitative (survey based) research projects including results analysis and recommendation reporting.• Conducted over 200 depth interviews and focus groups gathering insights for product development, messaging, and positioning.• Planned, conducted and reported strategic and product level market research initiatives including qualitative, quantitative, statistical, and secondary research methods.• Led a major contextual inquiry research project targeted at understanding emerging markets.• Received Burke Institute Certificate of Proficiency in Qualitative Research

► Branding ◄• Led the rebranding of Strongtower Financial, the foundation’s subsidiary financial services firm. Rebranding included a full strategic analysis of the market, services offered, and communications.• Developed overall brand positioning for the foundation positioning it as a leader among its peer group of foundations.• Led the rebranding of Strongtower Stewardship, the foundation’s capital fundraising services.► Fundraising and Development ◄• Led the strategic, marketing and logistical development of a bi-annual fundraising event resulting in 30 and 50 times return on event cost.• Developed over 20 pieces of marketing collateral to support estate planning and planned giving development team.► Project Management ◄• Managed $1 million rebranding project budget• Managed concurrent projects with multiple vendors providing graphic design, printing, and web development services.

Increased revenues in retail outlets 30% over two-year period through increased marketing and partnering with conference center clients to promote retail outlets. Supervised a staff of 25 to 30 volunteers and numerous paid employees.Trained and supervised both short and long term volunteers.Planned and executed the opening of a new retail outlet.