Matt Brinker Email & Phone Number

Birmingham, Al, Us

Leading the journey to the cloud for the bulk materials industries

Birmingham, Al, Us

Focused on delivering next generation logistics and inventory solutions for construction materials

Birmingham, Al, Us

• Corporate product portfolio management• M&A analysis and integration• Lead the product strategy of shifting the business to SaaS by creating new experiences for trading partners in the heavy building materials ecosystem• Creating customer focused product management framework to quickly deliver value to customers through iterative delivery of new services• Lead market research focusing on expanding business into adjacent verticals to our core businesses• Manage executive alignment to promote, position and execute strategic objectives• Leading the implementation of Agile and Scrum practices across the entire organization• Led the development and branding of supply chain collaboration services for the heavy building materials ecosystem• Led the transition of business models from on premise, license-maintenance model to web-based SaaS• Created $250M pipeline of services for all parties across the bulk materials supply chain by making it easier for companies to execute transactions• Led implementation of Lean Startup for market research and Agile development for product delivery• Led envisioning sessions with many of our largest customers to create industry buy in for our long-term vision of the supply chain

Beverly Hills, Ca, Us

• Led the evolution of the TRUCKAST brand and products• Used the customer development process to onboard customers as well as define and evolve the pricing model• Used product management and user experience research as a form of business development to engage ready mix concrete suppliers• Implemented continuous improvement practices, the customer feedback loop and continuous deployment to quickly iterate the app• Used Lean Startup approach to research potential new app ideas• Scaled the inside salesforce by designing an app to integrate with a third party telemarketing service• Grew annual revenues to $1.5M

Beverly Hills, Ca, Us

• Led the customer development, market research, Agile software development, and implementation of our products following the Lean Startup approach• Formulated market research to find the biggest pain points for both construction materials companies and their customers• Utilized the Lean Canvas to track assumptions and business opportunities for each idea the team generated• Broke down potential users into personas that are still used to make product and design decisions today• Created continuous feedback loop by talking to both target markets and actual users about their work experiences• Used Lean UX practices to continually improve the end users’ experience• Used data driven feedback by analyzing user actions inside the app to refine the flow• Created the scalable data model still used today• Utilized HTML5, MSSQL database, and REST APIs in app development• Used an Agile development methodology to develop the MVP app in less than 2 weeks• Continuous deployment of new features allowed the team to iterate on the MVP with our key market partner for 6 months• Led the pivot and rebranding efforts from iCRETE to TRUCKAST• Grew annual revenues to $500,000

• Created and mapped standard operational business processes • Developed KPIs to measure the performance of the processes and drive continuous improvement of the processes• Developed software solutions that allowed iCRETE to manage the plant setup and ongoing management processes• Created Standard Operating Procedures for producing iCRETE at concrete plants• Shaped and managed the training program for the rollout of iCRETE SOPs at concrete plants which evolved into the iCRETE Certification Program• Developed two way communications that linked iCRETE with the concrete plant allowing iCRETE to remotely manage moisture probe calibration and mix designs• Developed analysis tools to monitor batch plant performance in real time

Zug, Ch

• Implemented quality software package for North America including all business and information technology aspects • Developed project plan and reported project results to Senior Operating Team monthly • Developed global database to organize product development activities for Aggregates and Asphalt• Represented Lafarge in negotiations and troubleshooting with Stonemont Solutions, the vendor for the quality software• Led a feasibility study on newly developed technologies including manufacturing, costing, and market studies• Created financial models for several product development initiatives for both the Aggregates and Asphalt divisions

Zug, Ch

• Managed implementation of standard processes for a quality software package for North America• Created a process manual to ensure proper usage as well as development of a training program for users of all educational backgrounds• Implemented continuous improvement practices and the associated training processes required for rollout with Quality Directors from each region• Completed development of Aggregate Quality bench-marking tool

Zug, Ch

• Developed Aggregate Quality KPI which was adopted as a North American-wide KPI for Lafarge• Developed and managed a global database to track Research and Development projects as well as Quality Technician’s skills• Developed and managed the database used to report Aggregate Quality benchmarking levels• Designed new aggregate with intended use in Lafarge branded Self Compacting Concrete (Agilia)• Created mix designs and financial projections for mix designs using specialty aggregates