o Developed comprehensive communications strategies and product review programs for clients in the audio, personal health, music recording, and mobile accessories industries that generated national and international media coverageo Fostered strong media relationships with top-tier outlets, securing placements in Forbes, Business Insider, Digital Trends, and The Vergeo Guided all steps involved in product launches, including finalizing all press kit materials, embargoing media outreach, distributing product samples, and facilitating follow-upso Conducted day-to-day communications and weekly status calls with clients, and provided monthly PR reports and quarterly media insight recaps

o Hired as an Assistant Field Account Manager in 2014; promoted to Field Account Manager in 2017o Facilitated launch of first Fresco y Más grocery store, organized promotional events and grand opening attended by 1,000+ patronso Expanded Fresco y Más grocery store banner from one concept store to 18 locations within its first year, while generating 14 million impressions and $9 million in publicity value for the brando Developed a PR plan for the conversion of 73 Harveys Supermarkets in a single day, generating four million impressions and $2 million in publicity valueo Developed comprehensive PR plan for the Kiwanis Club of Little Havana

Serve as integral member of a regional public relations teamConduct in-depth market research to determine proper outreach strategiesCreate and distribute press materials to appropriate contacts and conduct follow-up efforts to ensure maximum media coverageInternal CommunicationsSecure partnerships with businesses and organizations for events and promotions

Serve as integral member of Winn-Dixie Stores, Inc. regional public relations teamConduct in-depth market research to determine proper outreach strategiesCreate and distribute press materials to appropriate contacts and conduct follow-up efforts to ensure maximum media coverageInternal CommunicationsSecure partnerships with businesses and organizations for events and promotions

Gained experience in retail, gaming and government based clientsDeveloped weekly advertorial published in the Naples Daily News to highlight new attractions, promotions, dining and moreAssisted in development of 6-month public relations plans to ensure proper PR strategies were executed