Matt Carlson Email & Phone Number

Burnsville, Mn, Us

Eden Prairie, Minnesota, United States

Eden Prairie, Minnesota, United States

• Business analyst for the internal Content Management System, MDS database for site automation, and Digital Asset Management tool• Present quarterly outcomes and initiatives to C-level executives and stakeholders across the company• Define user stories and communicate the requirements, tasks, and definition of done• Prioritize the stories and maintain the backlog of intakes• Host scrum meetings (daily standup, sprint planning and retro, refinement, etc)• Helped coordinate the conversion of 800K site images to a new DAM in the spring of 2024• Own the UAT process and documentation of new products/ features and demo the new functionality to stakeholders

Eden Prairie, Minnesota, United States

• Build tools using front end development that automate site content creation and personalize the user experience, leveraging customer affinities and context variables• Developed and launched an automated homepage that increased conversion rate by 27% and revenue per session by 38% in the fall of 2023• Manage the in-house personalization and automation from end to end• Create recommendation strategies/ experiences using in-house tools as well as Monetate• Analyze results using Adobe Analytics and Monetate• Utilize machine learning to optimize site and mobile app content• Work closely with stakeholders across the company to identify new automation, segmentation, and personalization strategies

Eden Prairie, Mn

• Build product and shop recommendations across the site to create a more personalized shopping experience based on customer preferences and history• Collaborate with multiple stakeholders and departments in an agile environment• Migrated web content to a new CMS and a new third-party recommendation platform• Document, train and support staff on the use and improvement of tools and functions

Eden Prairie, Mn

• Create landing pages across the site• Develop and troubleshoot HTML, CSS, Bootstrap, and JavaScript• Build tools and functions to automate regular production refresh activities• Implement A/B testing throughout the site

Eden Prairie, Mn

• Brand lead for two of the retail brands within the company• Audit other's work and schedule the promotional emails to send• Build transactional email programs that drive revenue for the company• Train new analysts on HTML, Responsys Interact, and company procedures• Worked on an email program that generated an incremental $3 million in Dec. 2017

Eden Prairie, Mn

• Build one-off and promotional emails and modify the HTML• Work in an agile and deadline-driven environment• Audit other's work and schedule the promotional emails to send• Route the emails to internal departments and make updates as needed• Create automations to trigger emails on a recurring basis

Greater Minneapolis-St. Paul Area

Konica Minolta is an industry leader in information management focused on enterprise content, technology optimization and cloud services.• Prospected clients and arranged meetings with potential business partners• Maintained my personal sales territory while also working in a team environment• Utilized CRM systems to input and extract customer data• Assisted the IT Services Consultant with marketing materials• Gained interpersonal communication skills and experience

Bachelor Of Science (B.S.), Marketing

Activities and Societies: American Marketing Association Member, Information Systems Club Member(SCSU), Saint Cloud, Minnesota • Program.

Education record

Activities and Societies: Played three sports while managing three lawn properties while attending school.