Matthew Carter Email & Phone Number

Birmingham, England, United Kingdom

As a digital marketing professional, I specialise in SEO & Conversion Rate Optimisation (CRO) to maximise lead generation. Working across multiple brands, this enabled me to work in different sectors, allowing me to learn different strategies in SEO/CRO. By having a strong focus on data, we ensure that our A/B testing and strategy enhance both search visibility and conversion rates, ensuring that organic traffic effectively translates into valuable leads. Web Analytics: I’m skilled in Google Analytics 4, Search Console and Microsoft Clarity, using these tools to gather insights that shape effective marketing strategies and enhance user experience.Advanced SEO Tools: I utilise platforms like SEMRush, Screaming Frog, and SEOMonitor for thorough site audits, competitor analysis, and crafting effective SEO strategies. User Experience Optimisation: I leverage tools like Crazy Egg to conduct A/B testing specifically aimed at improving conversion rates for lead generation. By analysing user behaviour and preferences, I make data-driven adjustments to enhance website performance.Technical SEO: I use SEMRush to identify and resolve on-page issues, ensuring that all websites are structured correctly and ensuring issues are fixed to help improve SEO. Content Strategy: I perform keyword research and optimise content to align with user intent and search engine algorithms, helping to boost organic traffic and engagement. Local SEO: I implement strategies to enhance local search visibility, which is vital for businesses targeting specific areas. This includes ensuring all directories hold the correct information and keeping our Google My Business profiles relevant. Web Development: I have a solid understanding of HTML and CSS, allowing me to effectively implement SEO recommendations and collaborate with development teams.Multi-Brand Management: I develop and execute testing roadmaps across different brands to ensure consistent growth and optimise performance.

United Kingdom

Providing support to SEO businesses/agencies- Completing audits on local businesses- Scanning over websites and identifying issues and providing suggestions for improvements- Identifying low internal linking pages on websites using Screaming Frog then increasing in-links by finding new content that can be linked to these low linking pages- Creating reports for clients using data taken from SEMrush/Google Analytics 4. This includes analysis of the previous month/YoY, organic keyword performance, keyword visibility, visitors through business profiles and Google trends insights.- Looking at all URLs within a website and suggesting an improved URL structure- Directory updates to help local SEO performance.- Google lighthouse reporting - Keyword Research- Website Audits

Crewe, England, United Kingdom

Responsible for scoping/delivery of process innovation and continuous improvement for internal processes and/or on our digital platforms. This includes redesigns, content suggestions, improving our website ranking through SEO keyword research, creating new keyword strategy's and market comparisons using tools such as MOZ, Ahrefs, SEMrush, Google Analytics, Google Search Console and other key SEO tools.Using Google Analytics to understand customer behaviour. This could be drop out, exit points and making improvements based on data.Other responsibilities includes continuous improvement sessions with internal stakeholders, assist on closing out large projects, and being a point of contact for our development team.

Crewe, England, United Kingdom

Responsible for retaining/growing customer relationships, managing projects to completion, having an in depth knowledge of business processes within the BBTI department and making improvements to help either improve cash flow and/or customer satisfaction. Being a point of reference for escalations, day to day queries and providing admin support where needed.

Responsible for managing a team of claim handlers in our device protection department. In this role I provided tailored coaching for different learning styles, ensured all targets were met from a departmental level whilst creating a fun, positive and motivating environment. In this role I was also responsible for managing the departments claim save rate, this included creating incentives to help our department over achieve its target frequently.

Crewe, United Kingdom

Responsible for processing customers claims in our device protection department. This would include processing damage, loss and theft claims whilst ensuring our customers felt at ease, had all the relevant information and went away with a positive experience.

Portslade, Brighton And Hove, United Kingdom

Shoreham-By-Sea, West Sussex, United Kingdom

National Diploma Level 3, Animal Management, Pass

National Certificate Level 2, Animal Care, Pass

Level 1 Certificate, Land Based Studies, Pass

Gsce’S