Matt Cassidy Email & Phone Number

United States

Responsible for two Shopify e-commerce stores focusing on growth and innovating new strategies. Leading marketing, operations, and web development team in their efforts of maintaining brand and improving customer UX, store profitability. Identifying new opportunities including marketing strategies, proven site improvements, and customer success. Support 500+ digital projects and promotions each month in a fast-paced 24x7 environment. Relied on to create/improve pre and post-purchase workflows that are personalized based on customer's actions and selection. Accountabilities include strategy development, KPIs, Online store operations, offers and promotions, customer experience innovation, UX/personalization/AB Testing, website redesigns, and enhancements, and data analysis.• Devised and executed SEM/PPC/Google Shopping strategy that drove a 218% increase in ROAS which lead to a higher spend threshold and an 80% lift in traffic, sales, & profitability.• Strategized, designed, and executed a unique marketing promotion that drove in-store customers to the e-commerce platform with the goal of increasing the Online user base.• Led split shipping initiative between multiple Warehouses and API connections using Shopify locations. - Strategized and built flow charts with all touch-points which assisted in development, integration, and operational procedure changes. - Redesigned customer experience post-purchase journey, giving clarity to overall order details shipping from multiple warehouses. • Optimized Shopify stores and gained 110% lift in site conversion, and 48% bump in AOV.• Organized team workflow for TV campaigns driving traffic to redesigned landing pages optimized for conversion.• Designed a custom reporting app and a unique pop-up manager with various templates and functions. - Increased customer lead gen conversion while increasing sales conversion by 15%.

Supported SVP of Marketing, oversaw day-to-day operations of all key marketing functions including Email, Social Media, SMS, Web Push, Design, Web Development, Affiliates/Influencer's, and Google Search. Led/guided team on new challenges and discovering solutions in innovative ways to drive sales, and increase revenue. Managing and developing new and existing businesses in E-commerce environments to work with TV campaigns. Monitoring and managing fulfillment, payment processing, customer service technology, and procedures. • Created and launched a start-up strategy and implementation for a new e-commerce website. • Heavily involved with site conversion optimization and UX flows for all website versions.• Led and strategized new email workflows with email marketing and content teams.• Supported e-commerce channel start-up to over $1 million the first year on e-commerce channel.

Appointed a newly created role to migrate existing E-commerce website from Magento to Shopify, then to continue to improve site performance through special projects. Responsible for researching and implementing new UX flow, operational setup including fulfillment, product mapping, payment gateway setup. Managed development team timeline while keeping site launch on schedule. The relaunch goal was to make a connection between TV advertising campaigns and E-Commerce store. Planned and executed complex special projects around executive goals and timelines.• Led successful site migration and redesign of E-Commerce website• Managed 300+ unique projects that supported marketing and operations teams while improving procedures.

Rockaway, Nj, Us

Managed & executed web, social, search, and programmatic promotions for key objective areas of inbound lead generation/nurturing for sales staff and maintained engagement levels for opt-in & opt-out lists to increase retention rates. Supported digital marketing team ad creative efforts for email, web, & social as well as display ad campaigns.• Understand digital marketing campaigns and maintain the promotion calendar.• Build and execute Inbound Lead Generation/Nurturing Campaigns for Sales Staff• Build creative for Digital Marketing initiatives including, but not limited to, email, website ads, mobile ads and other online initiatives as required for inbound lead generation/nurturing campaigns and event promotions• Operational lead for deploying, through our vendor relationships, all Digital Marketing campaigns through the channels of paid search PPC, web ads onsite & offsite, & retargeting for inbound lead generation/nurturing campaigns and event promotions• Collaborate with Email & Audience Data Specialist to monitor, measure (A/B Test) and evaluate email campaigns and provide insights to improve performance• Build and execute test plans that can include language, subject lines, copy, message length, calls to action, etc.• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution• Develop creative and coordinate nurture, drip campaigns and triggered emails with Email & Audience Data Specialist• Develop strategy and creative materials for reader segmentation to re-engage our audiences with the Email & Audience Data Specialist• Understand content, readers and segmentation to drive traffic and increase open and click thru rates for lead generation campaigns• Stays abreast of and recommends HTML email design & coding best practices in regards to deliverability.• Create and share weekly reports/dashboards on the efficacy of the media channel and track KPIs for each campaign

Rockaway, Nj, Us

Working in a fast paced, dynamic environment and being responsible for producing daily/weekly/monthly newsletters. Perform testing; monitoring and evaluation of newsletters daily. -Working closely with clients-Rich media ad development-Create and traffic eBlasts for advertisers -Create landing pages for white paper programs-Manage inventory for newsletter sponsorships. -Ad creation for newsletters

Arlington, Virginia, Us

Current Student, Graphic Design

Certificate, Graphic Design