Dabble is a product studio building experiences that inspire, empower, and amplify creative expression. As a solo founder, I get to dabble in design, development, go-to-market, ops and more.First app launching in early 2025, stay tuned for updates.

Working in collaboration with Ruca and select clients to design experiences for AI, commercial real estate, online identities, and more.

Available for freelance product design opportunities, see portfolio at mattcastillo.com

- Oversaw the planning and execution of all design and research initiatives, ensuring the team was focused on delivering value to customers by exploring and validating improvements to user experience- Managed design and research team members (ICs and managers) including day-to-day coaching, continuous feedback, and dedicated career development- Partnered with leaders in product and engineering on initiatives including: quarterly roadmaps, our hybrid workforce strategy, transition plans through multiple reorgs, formation of an end-to-end product delivery lifecycle, and rollout of Agile methodologies- Established career pathways, with competencies and levels for Product Design, UX Research, and Management tracks- Led hiring efforts across design and research, scaling the team by 50% to keep up with company growth- Owned design and research operations, driving decision-making and administration of resources, tooling, and process

- Oversaw design across several product areas and squads, including end-user experience, compliance, and device lifecycle- Managed design team as a player-coach, leading hiring efforts, day-to-day coaching, and ongoing career development

- Led design for Kandji's end-user experience, shipping native app experiences for self-service, authentication, and software updates on macOS, iOS, and iPadOS

- Oversaw design of the merchant experience, including the core shipping flow and automation platform- Established processes for product design, UX research, and the implementation of Shippo's first design system- Managed a growing product design team by providing coaching and 1:1's, formalizing a hiring process, and facilitating planning

- Designed end-to-end accident reporting experiences used by Lyft drivers, riders, and support associates- Contributed to features for driver road safety and telematics- Fostered cross-functional collaboration across design, product, support, marketing, legal, and more

- Optimized content creator experience with a redesign of the Pop Pays mobile app, onboarding flow, and notifications experience- Helped launch several product marketing and brand campaigns

- Led design efforts across web, iOS, and Android, including the launch of Yello’s flagship mobile app to 1,000’s of recruiters and staff- Grew design team and implemented first-ever design system

- Designed and prototyped web materials, including Digital Kitchen's home page (thisisdk.com)- Contributed art direction, prototypes, and assets for game on iOS

- Designed screens for mobile and web, created production assets, and branding materials for clients- Produced design assets for Funsize's marketing efforts

- Created web and mobile experiences for clients- Designed UI and UX for internal productivity app