Matt Coffey Email and Phone Number
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Experienced Communications professional skilled in social and digital media, writing, editing, advertising and marketing. Strong media and communications experience with a Bachelor's degree in English focused on creative writing.
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Vice President Of CommunicationsSecond Amendment FoundationGermantown, Tn, Us -
Vice President Of CommunicationsSecond Amendment Foundation Sep 2023 - PresentBellevue, Wa, Us• Conceive, develop, implement, and integrate new manners of communication to advance SAF’s brand identity and broaden awareness of its programs, priorities, and mission.• Continuously monitor challenges and emerging issues faced by SAF and conceive, develop, implement, and integrate internal and external communications solutions and strategies to address the challenges and emerging issues.• Conceive, develop, and implement marketing/public relations strategy that allows SAF leadership to cultivate and maintain meaningful relationships with media, key influencers, and high-level external audiences.• Actively engage, cultivate, and manage media relationships to ensure coverage surrounding SAF’s programs, special events, public announcements, litigation, and other projects.• Collaborate with Executive Director, VP of Development and other necessary team members to review, revise, supplement, and implement fundraising plans.• Oversee day-to-day activities of the communications function, including planning and staff development.• Build and foster Organizational brand, reputation, and rapport within the firearms industry and general public.• Collaborate with internal and external staff and/or outside companies, vendors, etc., to implement SAF’s strategic communications plan. -
Communications ManagerAalas Apr 2023 - Sep 2023Us• Manage workflow and copy edit/proofread AALAS scientific journals and member magazine. • Write, organize, manage, and update website content.• Manage editorial calendars and other editorial projects.• Manage/implement marketing programs and materials.• Maintain social media strategy to include goals and measurement.• Manage internal team of editorial coordinators and designers.• Serve as contact with print and software vendors. • Manage the AALAS Government Relations Program and serve as staff liaison to Government Relations Committee.• Spearhead development of official responses and grassroots advocacy information for federal and state level issues requiring association comment. • Maintain positive working relationship with all advocacy stakeholders and affiliate organizations. • Layout content with InDesign or other tools as needed. -
Communications|Marketing ConsultantPico Sep 2022 - Mar 2023New York, New York, Us• Responsible for the development, oversight and execution of Pico’s media relations campaigns and activities. • Simplify complex topics related to Financial Technology/Networking for easy consumption by global media audience. • Support key company objectives through communications materials such as sales copy, marketing collateral and press resources.• Create media pitches and track success of media campaigns through third-party vendors such as GlobeNewswire, Notified, etc. • Drive proactive media relations efforts to global media audience.• Distribute press releases through third-party vendors and report to senior leaders on analytics/success of distributions. • Draft press releases and other related communications materials as requested by global product management team. • Generate weekly reports on progress across KPIs identified by the CMO to include press release pipeline and roadmap for future releases across three vertical product teams. • Write scripts/talking points/quotes for CEO and other senior leaders.• Work collaboratively with global team to develop and implement an integrated communications plan. -
Senior Communications ManagerDucks Unlimited 2019 - Sep 2022Memphis, Tennessee, Us• Planned, directed and implemented internal and external communications, public relations, sustainability outreach and media affairs activities for the world’s largest wetlands and waterfowl conservation organization. • Managed communications professionals, including media relations and communications specialists working at DU’s national headquarters in Memphis, Tenn., and in regional offices.• Directed all media relations activities, including placement of stories in national, regional and local print and broadcast media, responding to requests for information and interviews, strategic planning and monitoring/reporting on relevant media activity.• Planned and administered annual department budget.• Wrote and edited speeches, scripts, newsletters, action alerts and other high-level internal communications for executive staff and volunteer officers. • Developed and strengthened relationships with key national media, including endemic and non-endemic outlets. • Coordinated with Editorial Director, Web Director, Video Services Director and Creative Director on key communications projects and objectives to include cross-department content coordination and implementation. • Coordinated all speechwriting and audio/visual presentation elements for DU’s national convention. • Directed and supervised production and content of various video, printed and electronic newsletters and brochures, an annual report and other communications tools. • Wrote, edited and distributed press releases and other external communications to national, regional, state and local media. • Placed stories in national media outlets, arrange interviews and support DU’s overall media relations efforts. • Updated and implemented a national communications plan and a crisis response plan when needed.• Oversaw national Public Service Announcement campaigns to raise awareness about DU, conservation and the benefits of DU’s ecosystem services. -
Senior Communications SpecialistDucks Unlimited Jan 2013 - Sep 2019Memphis, Tennessee, Us• Wrote and edited speeches, scripts, newsletters, action alerts and other high-level internal communications for senior staff and volunteer officers. • Interacted frequently with senior staff and volunteer officers in preparing and finalizing speeches and other communications.• Created compelling audiovisual presentations for senior staff and volunteer officers. • Coordinated regularly and directly with DU Executive Secretary/COO of Wetlands America Trust (WAT) in communicating with current and prospective board members. • Assisted with preparation of materials for DU/WAT board meetings and attended meetings as assigned. • Assisted in the planning, scripting and production of the annual National Convention. • Wrote, edited and distributed press releases and other external communications to national, regional, state and local media. • Placed stories in national media outlets, arranged interviews and supported DU’s overall media relations efforts. • Represented DU at events and conferences as assigned. -
Assignment EditorWjbf And Wagt Jun 2012 - Jan 2013Augusta, Ga, Us• Managed daily staff of 10 to 20 reporters, photographers and producers. • Assigned reporters and photographers stories based on newsworthiness and coverage needs. • Alerted newsroom to breaking news situations and assigned reporters/photographers as needed. • Provided guidance to reporters/photographers for daily assignments in regards to coverage and angle of story.• Wrote scripts for newscasts/Website as needed. • Updated station(s) Facebook page(s) with breaking and news of the day. • Fielded phone calls from media contacts and viewers about possible stories and assigned as warranted.• Listened to scanners for possible breaking news and assigned reporters/photographers as required. • Made phone calls to police, fire departments, coroners and general media contacts to confirm information. • Contributed story planning ideas and researched to assist reporters and producers.• Provided long- and short-term planning of news programming, including special projects.• Assisted with updating station’s Website, social media and digital media platforms as needed. • Maintained AP Style consistency with all written stories. • Provided backup assistance to producers as necessary. • Utilized contacts in areas of expertise to assist reporters with stories and information. • Lead daily meetings to ensure best coverage available for viewing area. -
Marketing Director/Managing EditorSporting Classics Magazine Jul 2008 - Jun 2012• Edited all magazine content for grammar, AP Style and flow. • Wrote feature stories, columns and product reviews for Sporting Classics magazine. • Gathered information regarding print cost, distribution, ad sales, circulation and marketing plans to create bids for potential magazines. • Responsible for all Web updates including blog posts, photos, text, contact information, banner ads, e-commerce and merchandise through HTML coding and CMS. • Managed Web imagery including photo selection, sizing, placement and page layout.• Responsible for contract negotiation and implementation of Sporting Classics’ digital edition. • Created and managed email campaigns to help increase magazine subscriber base. • Acted as intermediary among CEO, publisher, advertising representatives and media company to redesign the company’s Website including new template design, customer database and e-commerce site. • Responsible for editing and marketing books published by Sporting Classics.• Set up and updated Sporting Classics’ Facebook page to give subscribers and fans news about the magazine and new books. • Promoted books through author signings, press releases, media interviews and promotional offers. • Worked with retailers and distributors to increase book sales. • Wrote copy and gathered book information from authors/publisher for distributor’s catalog. • Represented Sporting Classics at trade shows, writer hunts and media events. • Worked closely with freelance writers/photographers to gather queries for possible stories.
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Managing Editor, Turkey Call MagazineNational Wild Turkey Federation Dec 2006 - Jul 2008• Edited features, departments and magazine blurbs for grammar, length, content and style.• Guided magazine’s design and overall look through photo selection and layout. • Coordinated with editor and in-house advertising department for ad and story placement. • Ensured the message of each feature and department was communicated visually as well as through story copy by working with the NWTF’s seven-person graphics team.• Maintained the NWTF’s image and mission in each issue of Turkey Call by reviewing photos and stories for their ability to reflect safety and hunting in a positive light. • Responsible for The Caller’s annual budget, worked closely with editor on Turkey Call’s yearly budget and expenditures. • Acted as NWTF representative on sponsored hunts, media events and outdoor writer conferences. • Worked closely with freelance writers/photographers.
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Pr Specialist/Web Content EditorNational Wild Turkey Federation Jan 2005 - Dec 2006• Worked with other departments and Web administrator to ensure smooth flow of information/updates to NWTF Website.• Coded Web updates regularly. • Coordinated with Web administrator on annual budget. • Maintained NWTF and AP Style in all aspects of NWTF Website and press releases. • Compiled and edited information for weekly email newsletter. • Worked on local and national PR campaigns to advance the conservation message of the NWTF.• Edited all NWTF press releases for grammar, style and subject matter. • Composed letters, speeches and national convention scripts for NWTF CEO.• Wrote press releases and distributed to local and national media. • Coordinated with other PR team members on events such as the national convention, Turkey Shoot, Still Target competition and other national shooting/hunting events. • Worked with partner organizations and state politicians to write and distribute press releases regarding Families Afield. • Performed pre-interviews and set up media interviews for national staff.
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Sports ReporterCarolina Morning News Jul 2002 - Jan 2005• Wrote daily sports stories and features for newspaper serving Beaufort and Jasper counties. • Covered general assignment stories and took photographs when needed. • Worked individually and as part of a team to accomplish project goals in timely manner.
Matt Coffey Skills
Matt Coffey Education Details
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University Of Tennessee, KnoxvilleCreative Writing Emphasis -
University Of TennesseeCreative Writing Concentration
Frequently Asked Questions about Matt Coffey
What company does Matt Coffey work for?
Matt Coffey works for Second Amendment Foundation
What is Matt Coffey's role at the current company?
Matt Coffey's current role is Vice President of Communications.
What is Matt Coffey's email address?
Matt Coffey's email address is mc****@****cks.org
What is Matt Coffey's direct phone number?
Matt Coffey's direct phone number is (901) 758*****
What schools did Matt Coffey attend?
Matt Coffey attended University Of Tennessee, Knoxville, University Of Tennessee.
What are some of Matt Coffey's interests?
Matt Coffey has interest in Fishing And Everything Outdoors, Hunting.
What skills is Matt Coffey known for?
Matt Coffey has skills like Blogging, Editing, Public Relations, Social Media, Press Releases, Marketing Communications, Newsletters, Media Relations, Digital Media, Facebook, Magazines, Advertising.
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