Matthew Coman Email & Phone Number

Powell, Ohio

-Established e-commerce stores on Shopify, Amazon Seller Central, and Etsy-Formulate keyword strategy for over 250 product listings as well as optimize copywriting for titles, bullet points, descriptions, and search terms-Continuously audit product listing quality and competitor listings to improve A9 SEO-Establish parent ASINs and family listings to increase cross-sales and improve UX on product listings-Create promotions and manage PPC advertising campaigns on Amazon Advertising, with an ACOS of 32% and a budget of $100,000 over 4 years-Launch new products with paid search campaigns and Amazon's Early Reviewer Program

eCommerce Platform Management- Conducted weekly/monthly account audits for clients across ecommerce platforms including Amazon Seller Central, Walmart Seller Center, Wayfair.com, and NewEgg - Reported metrics for revenue, advertising performance, inventory levels as well as recorded significant account events - Opened and pursued Amazon support cases for clients, usually to update product listings, product documentation, brand registry, or open appeals and provide Plan of Action remedy flags affecting the clients account- Performed keyword research and competitive analyses for product launches/re-launches using tools on Helium10 - Identified relevant competitors and reporting data on competitive keywords to be used by copywriting team and PPC team- Implemented listing and listing variation creation via flat files and suggested listing updates when necessary- Maintained up-to-date information files containing all relevant listing data for clients - 1,500 listingsPPC Account Management- Created and optimized Amazon and Walmart sponsored advertising campaigns, weekly budget of $150k and ACOS of 20% across clientsContent Production- Planned and executed product videos for digital product listings and social media- Provided product image recommendations for product listings- Coordinating and uploading client images and other assets to online platforms and CRM databasesProject Management- Update task notes to keep clients updated on taskwork and project status- Update company best practices and processes

Dublin, Ohio, United States

-Launched company store on Amazon.com and managed product listings, paid search campaigns, and FBA inventory, which resulted in a 10x increase of e-commerce sales in 2 months and continued exponential growth- Launched and managed Amazon.ca store-Created keyword-rich titles, bullet points, descriptions, and search terms for listings by collaborating with Brand Managers and conducting extensive keyword discovery-Continuously audited online listings for opportunities to improve quality and audited competitor's listings to better understand the Amazon marketplace for a given product category-Designed product listing photos for Amazon.com in Photoshop-Consolidated performance data from Google Analytics, Shopify, and Amazon from which I made recommendations to be reported to the CEO and marketing team-Used Adobe Suite and other design software to create marketing graphics used for social media, webpages, and sales presentations

Columbus, Ohio, United States

- Updated and mobilized company website as well as modified website to attain ADA compliance- Designed and built an extensive website for a 400-person transportation conference that allowed attendees to learn about the event and register as well as attract sponsors and exhibitors--> Take a look: https://www.cleanfuelsohio.org/mwgt-2019- Researched and optimized SEO for 40+ web pages- Made creative marketing materials such as business cards, information slicks, and signage- Researched and assembled a social media marketing plan- Led (2) Salesforce training programs for all employees during which I formalized the membership process for employees to follow when onboarding new membersParticipated in outreach to sales leads through calls, customized emails, and mass emails