Matt Cowan Email and Phone Number

Worked as a consultant for the 2013 NBA All-Star Weekend as well as 2013 NBA Draft

• Manage national in-store marketing campaigns as well as digital media and online assets for Macy’s Private Brands• Serve as the primary liaison with Marketing, Visual, Creative, Production and Merchant teams to formulate concepts and content, generate timelines and production schedules, and manage the development process of all marketing campaigns • Work with finance group to create and maintain print budgets for all in store projects • Partner with vendors to ensure marketing meets visual requirements, including art and layout review and final approval process before printing• Effective communication with all suppliers, vendors, interdepartmental, and executive levels to ensure all projects and campaigns meet deadlines, stay within budget, and have successful in-store implementation • Partner with Macys.com to manage content integration/development for online campaigns; including brand shops, banners, email campaigns/e-blasts, sitelet’s and mobile sitelet’s for fifteen men’s, women’s, kids, and home brands

NBA Store; Assistant Manager- Serve as lead contact with corporate buyers- Responsible for merchandise placement and visual displays based on analysis of recent sales and knowledge of fashion trends- Assist with logistics of NBA Players and League Personnel in-store visits, signings, press conferences and special events - Handle all management duties including employee and customer relations, product inventory and performance management- Organize and report to Senior Management and Corporate offices on all weekly and monthly sales figures; store just completed its most successful year in 12 year history

• Provided operational support for 2011 NBA All-Star Weekend • Responsible for assisting with varying elements pertaining to the setup, operating and breakdown of all arena related events and activities, including lead on execution of Post-game party attended by more than 2,000 guests.• Established and maintained on-site communication with Senior Executives from the NBA, and Anschutz Entertainment Group (AEG), who owns and operates the LA Staples Center

- Responsible for all operations related to opening 2 new stores --- Recruited, interviewed, hired and trained a staff of 125 Associates- Opened and ran two of the top volume stores on the East Coast, while training all part-time associates and managers on store and company procedures - Handled all replenishment of merchandise and developed substitutions and changes in order to maximize store volume- Developed all daily and weekly schedules and itineraries to ensure smooth and effective associate coverage from hour to hour, day to day- Organized and supervised seasonal floor changes, overnights, and inventories- Developed very successful recruiting techniques to get new, fresh faces into stores

- Developed spreadsheets based on Subscription and Newsstand figures for each title- Ran weekly, monthly and yearly reports based on sales figures- Maintained constant communication with production team and distributors- Served as the initial contact for fulfillment inquiries and circulation requests