Matt Cullen Email & Phone Number

Conshohocken, Pennsylvania, Us

Leading sales organization in launch preparation and readiness of first-to-market product for the treatment of NASH

The Woodlands, Tx, Us

Waltham, Ma, Us

Successfully built a market access organization powered for launch excellence in Retina and Rare Disease therapeutic areas. Over 60 team members supporting 6 pillars of Payers, GPOs, Field Reimbursement, Strategy/Marketing, Trade & Distribution, and Market Access Training. Accountable for strategic Gross to Net management, insightful Government Policy guidance, and accurate Government Price Reporting. Leveraged Pricing and Contracting expertise to secure access and drive sales supporting launches in Paroxysmal Nocturnal Hemoglobinuria (PNH) and Geographic Atrophy (GA).

Lawrence Township, Nj, Us

Successfully led team of 2 Regional Business Directors, 14 District Business Managers, 122 Territory Business Managers, and Sales Operations Team driving launch in competitive MS market. Delivering execution and programming targets of top HCPs in middle of global pandemic adapting to virtual environment and telehealth medicine. Business Unit lead for Diversity & Inclusion initiatives, resulting in Unconscious Bias training and diverse interview slates and panels.• Exceeding forecast at 123% of goal for launch of Zeposia, a novel treatment for Multiple Sclerosis, through tailored selling approaches.• Achieved the #1 New to Brand therapy in its S1P class in 8 months through strong clinical differentiation and execution of marketing message of ‘S1P of Choice’.• Mentored 3 District Business Managers leading to promotions in other sales divisions within first year of launch.

Lawrence Township, Nj, Us

Alliance lead for payer marketing. Deep expertise in all aspects of payer mix, including Part D and Part B (buy and bill), resulting in execution of new strategies in Outcomes Based Contracting, Specialty Pharmacy Strategy, Long Term Care, Provider and GPO contracting enhancements.• Achieved >90% unrestricted market access for Eliquis, the #1 prescribed oral anticoagulant, leading payer marketing strategic development and execution of value proposition and disciplined contract negotiation.• Delivered highest NtB (new to brand) growth for Orencia in 6 years, by negotiating best preferred access in brand’s history and securing multi-year contracts at largest PBM and staff model HMO. • Established BMS as a leader in quality and relevance of real-world data through over-delivering on matrix team commercialization and launch of more than 10 FDAMA 114 tools in Non-Valvular Atrial Fibrillation and Rheumatology.

Paris, France, Fr

Responsible for the overall market access strategy for the Immunology, Oncology and MS Specialty Care franchises. Alliance lead for market access. Led and oversaw the organizational development and implementation of each franchise value proposition, integration of contracting/pricing approach across payer channels, specialty distribution and buy and bill strategies and initiatives, pull through opportunities and training of customer-facing teams.

Paris, France, Fr

Successfully builit 4 functional areas of Payer Marketing, Specialty Distribution, Field Reimbursement team and Contracting, including all aspects of successful Market Access strategic development and launch of Aubagio and Lemtrada in highly competitive Multiple Sclerosis marketplace, creating a best-in-class market access specialty organization. Built team of 17 Business Relations Managers (BRMs) and Directors to communicate billing, coding, and reimbursement issues and opportunities for innovative Buy and Bill MS product. -Developed market access strategy for uniquely dosed, infused biologic MS product in buy and bill environment-Developed innovative distribution strategy for Aubagio and Lemtrada by streamlining channel partners and dramatically reducing costs to BU-Successfully negotiated contracts with exclusive network of 12 Specialty Pharmacy Providers in highly condensed time frame-Led all aspects of Aubagio and Lemtrada Market Access Launch Meeting with high degree of customer preparedness to successfully execute Value Proposition-Through leadership, credibility and teamwork, integrated and collaborated with Sanofi and Genzyme commercial and market access teams to leverage organizational synergies, while maintaining appropriate autonomy

Paris, France, Fr

Results producing leader who leveraged internal resources and removed barriers to drive customer value and product sales.Responsible for account management efforts across all payer segments in Mid-Atlantic area valued at $1.3B: Commercial Health Plans, MMA, Employers/Coalitions, Institutional Systems, Long Term Care and Federal. Broad brand portfolio including cardiovascular, diabetes, sleep, osteoporosis and allergy.•Drive- for-Results leadership produced solid performance for flagship product (Lantus and Plavix), and nationwide leading performance and early formulary wins with Multaq.•Increased access by leading team to secure Tier 2 formulary coverage of new product launch for 92% of regionally covered lives in Mid-Atlantic•Ranked #1/6 in Multaq for market share and share point change for 2010; growth rates ranked #1/6 on Plavix; #3/6 on Lantus

Paris, France, Fr

Mobilized internal and joint venture partnerships in marketing, sales operations, incentive compensation, contracting, segment marketing, and medical affairs, to lead start-up and growth of new Senior Care Account Management team in January 2005 in Long Term Care segment. Ensured productive account management team by personally leading efforts with recruiting and staffing entire team. Demonstrated outstanding and consistent growth over 4 years. Collaborated with key associations such as American Society of Consultant Pharmacists, American Medical Directors Association, and National Association of Directors of Nursing Administration. •Led Senior Care team in achieving sustained, double- digit growth among promoted products over 3 years (17%, 17%, and 12% growth, respectively), growing to $640M segment•Highest Lantus market share growth vs. all non-retail segments – 6.6 share points – to reach 49% (R12M Jun ’08); and generated a dramatic 20% increase in gross sales volume growth vs. SPLY•Generated a 10% increase in Lovenox volume growth and 4% increase in Plavix TRx vs. SPLY (thru Jun ’08)•Generated $300M in ’07 net sales by creating and executing segment specific contract strategy in Senior Care •Sanofi-aventis ranked in Top 5 companies in HIRC & HSG ranking by Consultant Pharmacists & LTC Executives

Paris, France, Fr

Developed innovative trade strategy in the areas of distribution channel performance, importation, diversion, and Radio Frequency Identification. Lead team to successfully manage inventory levels and purchases, utilizing key metrics and controls that support Inventory Management Agreements. Maximized Trade Policy, Distributor Trade Agreements, and Chargeback Processing Agreements, as well as develop all communications to our trading partners. Collaborated with Healthcare Distribution Management Association (HDMA) and National Association of Chain Drug Stores (NACDS), as well as main contact for pricing compendia organizations.Accomplishments:•Led cross-functional team to develop new Distribution Channel Strategy to increase service levels, insure purchases are in line with true demand, maintain product and pricing integrity, and improve profitability •Developed Business Case as a core team member for adoption of Radio Frequency Identification (RFID) •Staffed and developed newly created department, Trade Inventory Management and Control, to utilize processes and metrics to effectively and efficiently manage Inventory Management Agreement and Order Monitoring•Providing leadership on key strategic committees for HDMA and NACDS

Paris, France, Fr

Led region of 92 managers and sales associates to exceed sales goals for key metabolism and respiratory brands. Staffed regions with 5 new area managers and over 30 sales associates, with a focus on diversity hiring. Provided leadership in performance management, associate development, and change management. Utilized strategic thinking and business acumen to best deploy resources.Accomplishments:•Elevated standards of performance and competencies for new management team in Alabama and Louisiana•Alabama marketplace had banner year and ranked 8th in nation•Ranked #1 in Allegra sales on metabolism team at 106% YTD through December 2002•In 2002, led team to 3rd place in eastern half of nation across all 3 promoted products•Formulated cross-functional initiative in Philadelphia (3rd largest Metropolitan Statistical Area for diabetes) resulting in increase of Lantus attainment from 72% to 100% year end 2002; earned Regional Team of the Year •Exceeded 100% on performance goals in 2000 (102%; ranked #2) & 2001(103%; ranked #5)•Developed 7 associates into Management Development Program; 5 management development associates (MDAs) into area manager roles; one area manager into home office•Over 3.5 years, hired over 40 new associates into the organization•Successfully integrated 3 legacy sales regions into one cohesive and productive region•Piloted and refined national Management Development Lab for high potential associates

Provided leadership training and development to District Managers, Management Development Associates (MDAs), and Certified Field Trainers. Successful development and execution of key foundation leadership programs. Led Commercial Development Center and Marketing Development Center to identify and assess high potential candidates. Provided on-going developmental support to MDAs. Developed New District Manager Orientation tool for Regional Directors. Selected to serve on 2 key merger integration teams.

Provided training leadership to regional, national and distribution account managers. Designed, developed and executed training curriculum for New Account Manager University and Arava Product Launch within managed care. Responsible for supporting and developing marketing training and strategic initiatives within the account management team.

Responsible for executing product leadership strategy within MCOs, utilizing strong selling skills, interpersonal skills, and customer relationships. Negotiated contracts with key accounts maximizing return on investment. Effective strategic thinking, planning, and problem solving to ensure product access through open communication and proactive teamwork. Successful business and project management with key accounts and account management team.

Master'S, Business Administration

Bachelor'S, Communication