WayBetter is a software company pioneering a new science-based approach to healthy behavior change by combining financial incentives, social support and gamification. Through our app-based social games--DietBet, StepBet and WayBetter--we've helped 1.5 million paying users build healthy habits and live way better. Member of the founding team. Helped grow the business to $32 million in gross transaction volume (GTV) and $8 million in revenue. Raised $9 million in equity/debt and built out marketing partnerships with over 350 social influencers. In Q4-2022, led a $5 million asset sale. Manage senior team, report to CEO/Founder.

Served as an officer for a $500 million publicly traded health club operator. Generate new revenue streams leveraging TSI’s position as a leader in the health club industry and 150+ locations in the mid-Atlantic and Northeast markets. Report to COO.Former positions at Town Sports include VP, Corporate Operations. Directed Strategic Analysis. Led the company’s implementation and communication function. 5 direct reports; total staff 250+. Achievements- Increased annual revenue from Medicare-subsidized fitness program by over 100% to $1.4M within 24 months, with gross margins of 45%.- Directed the rapid development and launch of a sales call center that produced annualized incremental revenues of $2.5M in the first 4 months of operation (130% of goal). - Generated incremental revenue and cost savings of over $3M annually by managing design, development and launch of company’s first e-commerce site, selling online memberships. - Initiated and led review and analysis of membership pricing structure and process. Recommended and implemented new membership options and pricing improvements yielding incremental revenue of $1.9M in first year.- Managed development, deployment and ongoing analysis of customer satisfaction program initiatives resulting in increased net member satisfaction from -5% to +15% over 18 months.- Transformed service levels to industry gold standard (85%/120 seconds) at customer service center handling 18,000 calls and 10,000 emails per month.- Developed and implemented new sales and marketing plan for $1.5M outdoor pool business resulting in 5.6% and 11.7% (2005, ‘06) same store sales growth after 3 years of negative growth.

Managed the finance, accounting and investor relations functions of the company.Achievements- Completed $20 million private-equity financing led by Idealab Capital Partners and managed investor relations.- Developed and deployed budgeting, financial reporting and cash flow forecasting systems.- Assessed market opportunities and presented revenue models for software application with 25 million installed base.

Publisher of pocket-sized entertainment guides.Achievements- Co-founded venture dedicated to branding an entertaining, portable publishing concept in the sports and event promotions industries.- Raised $500K in equity capital

Helped technology firms (clients) gather customer insights to feed marketing strategy development.

Managed client engagements as part of Technology Practice group.Achievements- Designed and developed client/server architecture and application for time and attendance system with 5,000 users for Southern Company.- Led benchmark at Hewlett Packard performance center to assess potential implementation of world’s largest Oracle database in 1995.- Completed aircraft maintenance and repair control system for Delta Airlines.