Matt Davidson Email & Phone Number

South Carolina, United States

Birmingham, Al, Us

- Ownership of paid media strategy for ads across search and shopping platforms across Consumer, Shopper, and Driver channels, such as: Google Ads (Search, Performance Max, Shopping, App), Bing Ads, and Apple Search Ads.- Media management for B2C efforts targeting new user memberships and orders placed.- Develop strategies to measure, and increase, lifetime value of new customers.- Work directly with, and report to, Business Operations teams to meet supply-side targets of both shoppers and drivers to fulfill orders.- Managing working relationships with ad platform representatives and third party vendors to ensure campaign best practices and meet both consumer membership and order goals along with shopper/driver hiring goals for specific metros. - Constant A/B testing and experiment development in conjunction with partner search and data science teams.- Work with internal retail partnership teams to ensure best practices for designated retailer campaigns.

Birmingham, Al, Us

Charleston, Sc, Us

- Plan and build account structures and budgets for prospective clients and new clients.- Developing a variety of campaigns including search, display, e-commerce, remarketing, and video.- Execute performance tests within accounts to continually find new ways to increase performance.- Provide weekly/monthly/quarterly account reporting for both internal client teams as well as for client use.- Provide actionable insights regularly with recommended campaign improvements.- Regular meetings with internal client teams to ensure best practices are being met for clients.- Occasional meetings with vendors to explore new ways to make paid search more efficient internally and more effective for client account performance.

Charleston, Sc, Us

- SEM/Adwords account and budget management for over 700 clients.- Optimize cost-per-lead generated for clients' real estate CRM platforms.- Daily use of Google Adwords/Analytics & Bing.- Studying and acting upon data trends discovered through Microsoft Excel and other data organization tools.- Manage monthly invoicing for all clients on paid advertising services.- Daily use of Tableau and Salesforce.

Charleston, Sc, Us

- Managing Google Ads accounts and budgets for a variety of different clients with different goals and KPI's. - Maintaining paid social accounts on a variety of platforms, including: Facebook, Instagram, Pinterest, and LinkedIn.- Developing paid search strategies to propose to potential new clients interested in growing their business through paid search campaigns.- Performing account audits for potential new clients to expose areas of optimization and performance improvement.- Creating scheduled reporting for clients to highlight past performance and discuss future optimizations.

Tampa, Florida, Us

In addition to my work as a photojournalist, I make promotional videos to meet clients’ requests and help them create a message. By meeting with the client and planning the project before filming, I am able to assure a quality product and meet their deadlines. Most notably, I have made several videos for the College of Charleston’s Center for Continuing and Professional Education.

Charleston, Sc, Us

My main responsibilities included managing various paid search accounts across multiple channels such as Google AdWords/Analytics and Yahoo/Bing. Understanding client needs and budgets was essential as I worked with a large variety of accounts that had unique budgets and characteristics. I was counted on to find trends within large amounts of data and act on them accordingly to increase account performance and efficiency. I also gained experience with the use of Microsoft Excel, PowerPoint, and Word to assist in data organization and presentation.

Mount Pleasant, Sc, Us

I was frequently in the community as a representative of the station as I gathered news and served as a primary contact between the news station and the community. I worked closely with reporters and producers in the creation of quality products all while working irregular hours and meeting strict deadlines. I gained experience with various digital cameras and editing platforms such as Aurora and Edius and in the production software ENPS. I was also responsible for setting up light and audio kits and using ENG Live Truck equipment to perform live shots from remote locations for a wide array of stories and situations.

I produced, reported, and anchored for the daily University newscast. I also created and pitched original story ideas during the morning meetings all while gaining experience of all standard newsroom responsibilities, including: photographer, meteorologist, news anchor, sports anchor, producer, director, and news reporter.

Columbia, Sc, Us

Upon completing my internship, I was asked to come back as a freelancer where I independently covered the high school football season by travelling to schools, filming highlights, and then editing them for the weekly Football Friday live newscast. I also assisted in the production of other projects such as the Sounds of the Season holiday show.

Columbia, Sc, Us

I worked directly with the Sports Director in the production and development of stories and highlights to be used for the nightly sportscasts. I also covered press conferences and on-site interviews while meeting aggressive deadlines.

San Francisco, Ca, Us

I contributed freelance and editor-assigned articles to the Bleacher Report, most of which were focused on the National Hockey League. I wrote sixteen articles that were posted on the website and they amassed nearly 30,000 hits from viewers.

Bachelor Of Arts (B.A.), Broadcast Journalism

Continuing Education Jobbridge Certificate, Digital Marketing & Social Media

Continuing Education Jobbridge Certificate, Winning The Job

Engineering

Education record