Matt Day's Location
Greater Chicago Area, United States, United States
Matt Day's Contact Details
Matt Day work email
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Matt Day personal email
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Matt Day phone numbers
About Matt Day
Highly analytical problem solver with focus on identifying and solving business challenges in concise and actionable way
Matt Day Work Experience Details
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Snr Director, Revenue ManagementUtz Brands, Inc. Jul 2024 - PresentHanover, Pa, Us -
Vice President Sales Operations & AnalyticsPrimal Pet Group (Primal Pet Foods, Himalayan Pet Supply, Prairie Dog Pet Products, Ecokind) Sep 2022 - Jul 2024Fairfield, Ca, UsServant leader, setting Strategy and Sales goals for entire organization and providing tools for success, but empowering team to drive decision making in own areas of responsibilityDelivered 12% YOY Revenue growth and achieved $100M revenue for the first time by fostering positive culture and creating clear, focused and specific opportunities to targetManaged Sales Organization of 35+ individuals across 3 verticals (Independent, Distributor, Strategic Accounts) -
Senior Director, AnalyticsPrimal Pet Group (Primal Pet Foods, Himalayan Pet Supply, Prairie Dog Pet Products, Ecokind) May 2022 - Sep 2022Fairfield, Ca, UsEstablished the use of Business Analytics as an integral part of the strategic planning and business performance measurement processesCreated Excel and Power BI-based tools to aid Sales, Marketing and Operations functions execute their roles with increased insight and efficiencyManaged Sales, Insights and Analytics budget and vendor relationships
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Director, Insights And AnalyticsMerrick Pet Care, Inc. Mar 2020 - May 2022Amarillo, Texas, UsLed evolution of team from data providers to Insights-driven partners for Sales and Marketing teamsExpanded Analytics function from 3 members to 7 by demonstrating value of building analytics into every level of business decisionReported to C-suite on weekly basis with interpretation of business performancePartnered with parent company (Nestle Purina) to absorb and implement best practices for Insights and Analytics at Merrick Pet CareResponsible for delivering high visibility strategic projects by leading cross-functional team including Marketing, Sales and Operations -
Senior Manager, Pricing Initiatives / Canadian Pricing StrategyMillercoors Mar 2019 - Mar 2020Chicago, Il, UsResponsible for leading Education and Learning for Revenue Management organization, including creating online learning modules and designing/presenting multiple training courses for 100+ attendeesLed team responsible for creating and maintaining Tableau visualizations to identify pricing opportunitiesEstablished brand new team supporting Canadian business for the first time; navigated challenges with implementing established approaches into unique market with different regulations and adapted accordingly. -
Strategic Analytics ManagerMillercoors Apr 2017 - Mar 2019Chicago, Il, UsProvided analysis and interpretation of Business Performance across brands to all levels of Marketing organizationPartnered with Brand teams to quantify expected Barrel and Revenue impact of new product launchesCreated success criteria for tactical brand executions and measured performance against themDeveloped advanced Tableau dashboard which acted as "one source of truth" for Marketing organization, incorporating both internal and external data into a single interactive dashboard.* National award winner 2018*
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Retail Pricing Strategy & Analytics ManagerMillercoors Apr 2015 - Apr 2017Chicago, Il, UsFounding member of newly created "Retail Revenue Solutions" teamSought out ways in which team could add value to the organization and meet previously unidentified needsWorked with 3rd party (Nielsen) and internal sales data to create price elasticity models which drove value to both MillerCoors and RetailersDeveloped solutions in Excel to support Sales teamPartnered in development of external software "Building With Beer" platform used by Sales team* Award winner 2016 *
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Vice President, Account ExecutiveInsights By Kantar Jun 2013 - Apr 2015London , CoLed Sales for large multinational account Innovation business, worth > $6M annuallyMaintained relationship with external stakeholders globally and ensured successful on time delivery of accurate forecasts -
Director (Product Management & Development)Insights By Kantar Dec 2009 - Jun 2013London , CoPost-merger with Research International, developed a brand new Volume Forecasting methodology which grew to $5M+ in global revenueResponsible for continued development and improvement of modelRan in person training courses for Analysts on how to use the model in North America, South America, Europe and AsiaFinal sign-off of output for all Analysts globally when creating non-standard models
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Senior Research ExecutiveResearch International Oct 2007 - Dec 2009GbDeveloped a support structure for the US organization in Concept Screening and Volume Forecasting projectsSubject matter expert, pitching new methodologies to CPG clients across the US market -
Research ManagerResearch International Jul 2003 - Oct 2007GbConducted analysis for New Product Screening and Volume Forecasting projects across multiple industries in over 100 countries globally
Matt Day Skills
Market Research
Analytics
Consumer Behaviour
Quantitative Research
Customer Insight
Primary Research
Data Analysis
Consumer Insight
Questionnaire Design
Marketing Research
Competitive Analysis
Market Intelligence
Brand Equity
Survey Design
Consumer Behavior
Marketing Strategy
Revenue Management
Leadership
Pricing Analysis
Creative Problem Solving
Strategic Planning
Tableau
Matt Day Education Details
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University Of LeedsMathematics With Computer Science
Frequently Asked Questions about Matt Day
What company does Matt Day work for?
Matt Day works for Utz Brands, Inc.
What is Matt Day's role at the current company?
Matt Day's current role is Insights and Analytics Leader.
What is Matt Day's email address?
Matt Day's email address is ma****@****bal.com
What is Matt Day's direct phone number?
Matt Day's direct phone number is +131249*****
What schools did Matt Day attend?
Matt Day attended University Of Leeds.
What skills is Matt Day known for?
Matt Day has skills like Market Research, Analytics, Consumer Behaviour, Quantitative Research, Customer Insight, Primary Research, Data Analysis, Consumer Insight, Questionnaire Design, Marketing Research, Competitive Analysis, Market Intelligence.
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