Matt Deegan Email and Phone Number
Chief Sales Officer (US & Canada) at Proximo Spirits | Transformational Leader | Board Member at
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Proximo Spirits
Matt Deegan's Location
Elmhurst, Illinois, United States, United States
Matt Deegan's Contact Details
Matt Deegan work email
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Matt Deegan personal email
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Matt Deegan phone numbers
About Matt Deegan
Highly motivated, results oriented & energized by personal and professional growth. I firmly believe that having a positive attitude & being persistent is the key to driving success and inspiring others. During my 20+ years within the Adult Beverage industry it has become clear that the best way to deliver step change results and cultivate others is to set clear goals & meticulously track your progress. As Winston Churchill once said “History will be kind to me, for I intend to write it.”
Matt Deegan's Current Company Details
Proximo Spirits
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Chief Sales Officer (US & Canada) at Proximo Spirits | Transformational Leader | Board Member
Matt Deegan Work Experience Details
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Svp- Chief Sales Officer (Us & Canada)Proximo Spirits Jul 2023 - PresentJersey City, Nj, Us* General Manager responsible for leading a cross functional team of 290 including: Sales, Strategy, Commercial Planning & Sales Enablement * Drove Commercial Transformation including standing up NEW: Integrated Business Planning, S&OP, MBR’s, QBR’s, T2T’s & Pricing optimization* Executing National RFP (Investment/coverage/accountability metrics) across Open states, Control states & Canada * Led digital transformation initiative + account segmentation mapping * Cultivate & managed joint ventures with GBE/K Austin
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Svp- Chief Global Sales OfficerConstellation Brands May 2019 - Jul 2023Rochester, New York, Us* General Manager responsible for leading a cross functional team of 326 including: Sales, Strategy, Commercial Planning & Sales Enablement * Lead Commercial selling organization through a divesture/portfolio reshaping & re-organization while growing NSV, driving a 30%+ PoD increases YOY & retained top talent* Created & lead new national route optimization through revenue route banding in all 50 states * Launched new time allocation/job descriptions for all levels increasing distributor/retailer interactions by 65%* Cultivate & managed Venture investment relationships across the US/Canada -
Senior Vice President Of SalesConstellation Brands May 2016 - Apr 2019Rochester, New York, UsSr Vice President of Sales - General Manager, Business Unit Wine & Spirits. Responsible for leading a cross functional team of 286 sales representatives & driving 1.7B in NSV.
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Chief Customer Officer - Vice President, Control States, National Accounts & Category ManagementBeam Suntory Jan 2015 - May 2016New York, Ny, Us-General Manager responsible for leading a cross functional team of 84 including: Sales, Analytics,Category Management & Revenue Growth Management-Created “New” Big Customer Management group comprised of 17 US Control States, National Accounts, Military and Category Management-Accountable for $805 million in NSV and over 9.5 million cases = 44% of TTL North America’s business-Re-directed Control states region back to growth in 2015 (Picked up over 11.5M incremental Sales Dollars = 3.1 share points)-Built & negotiated new improved broker contracts across the Control States & Global Military business -NABCA Advisory board member; published in Stateways Magazine (May, 2015) -Achieved “Strategic Advisor” Status for TAB for WMT USA - Drove 10M+ growth in National WMT business in 24 months -Responsible for helping to build and drive our NEW global eCommerce team -
Vice President On & Off Premise National AccountsBeam Suntory Jun 2011 - Jan 2015New York, Ny, UsBeam Suntory, Deerfield, IL 2008-PresentThe third largest premium spirits company in the world and the largest U.S. based spirits company, with 10 of the world’s top-100 premium spirits in our portfolio and over $4.6 billion in Annual Sales.Vice President – On & Off Premise National Accounts 2011-2014Change Agent that Lead, managed and cultivated National Account business throughout North America • Drove industry leading results in Platinum, Gold and Silver Account universe (23 Off Premise Accounts; 55 On Premise Accounts) Responsible for over 4,274,755 cases / 366M NSV• Drove Nielsen share growth by Category +1 & over 58 Million dollars in sales growth in 36 months • Created and instituted new goto market strategy for National Accounts – Internal/External Reporting suite, monthly call cadence, drove double digit increases in resources into National Account structure (Manage a team of 30)• Lead mission critical company initiatives to ensure companies objectives met our customers timelines – Built Customer Centric model & best in class scorecard that transformed how Beam Inc launches new items and builds programs for our National Accounts • Manage internal & external Brand Investment budgets exceeding 24.5 Million • Created "Best in Class" Vision Into Action for National Accounts (10 Priorities needed to drive industry leading/sustainable results)
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Division Vice President - Illinois & KentuckyBeam Global Spirits & Wine May 2009 - Apr 2011New York, Ny, UsManaged High Profile – Super States – World Headquarter / Distilleries • Hit 2009 & 2010 NSV / DGP Plan number for Central Division • Responsible for managing over 1.3M 9L cases, 85M in NSV• Lead creation of new “Beam Edge” Distributor Management tool. Instituted throughout North America • Prepare and present Monthly / Quarterly sales reviews covering performance, pricing, strategy, and call activity to Executive panel at BGSW• Re-created pricing / deal structures around economy brands to re-direct trends. Calculated break – even and negotiated with SWS on new brand strategies and price points.
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Division Manager -IlinoisBeam Global Spirits & Wine Jul 2008 - Dec 2009New York, Ny, UsResponsible for 775,000 cases; 62 M in NSV & 31.5M in DGP• Exceeded Depletion/NSV & DGP plan goals by 9.6% - NSV Results lead the US• Achieved all 21 Key performance Indicators (KPI) • Led country throughout every quarter in 2009 in Volume and DGP. Secured over 75% of the years Accounts Sold goals by June 30th, 2009 • Led US on Key Innovation Roll-out items: Red Stag, Sauza Margarita in a box & Cruzan 9 • Restructured selling positions/territories drive increased accountability • Negotiating distributor and broker financial reinvestments and commitments (LMF/EG).
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Brand Director - Beam Global, Daily'S, Veev, Major PetersSouthern Wine & Spirits Jun 2006 - Jul 2008Miami, Florida, UsBrand Director – Beam Global, Veev, Daily’s Managed total P & L for Beam Global Spirits & Wine, Daily’s, VEEV, Major Peters & P.I.N.K. Spirits • Effectively manage over 132 Million dollars in Gross Sales, 859,000 9L cases and 26.5 Million dollars in Gross Profit (Increased Margin from 17% to 20.2%)• Successfully achieved profit budget and case goals in 2006 & 2007 on all portfolios• Analyzed and re-formulated all On and Off Premise deals and Sell Sheets to make entire portfolio more profitable. Model was mirrored by all other Spirit suppliers within SWS - IL• Examined & Cleaned up all deal structures, scan programs, inventory, A/R’s and over aged inventory which lead to significant margin increases• Re-directed financial state of affairs among all portfolios. During time as Brand Director the Future Brand and Daily’s banks have became the healthiest at Southern Wine and Spirits • 2007 Year of Bourbon Award winner - Jim Beam White award for execution and creation of year-long programs and incentives – Programs and incentives used Nationwide -
Illinois - Off Premise Chain / State ManagerFuture Brands Llc Jul 2004 - Jun 2006UsFuture Brands LLC, Deerfield, IL 2004-2006The fourth largest premium spirits company in the world and the largest U.S.-based spirits company, with 10 of the world’s top-100 premium spirits in our portfolio and $2.7 billion in revenue. Selling over 33 million cases yearly Illinois Off Premise State Manager Managed the National Accounts, Key & General Market Divisions within SWS-IL. Created programming for and worked with distributor personnel, chain buyers and individual accounts to achieve the Beam Global volume and profit goals.• Won 4 of 5 National Incentives offered by Future Brands in 2005 & 2006 (Daytona 500, Golf Greats, Indy 500, Jim Beam Black Pinehurst)• Managed banks and budgets in the complex merger of Allied Brands into Future Brands and Southern Wine and Spirits (Sauza, Makers, CV, Canadian Club)• Successfully launched 6 brands at SWS – leading the country with 5 of 6 (ABSOLUT APEACH, ABSOLUT Ruby Red, Starbucks Coffee, Starbucks Cream & DeKuyper Strawberry Passion• Created by account volume tracking tool that was implemented region wide. -
State Manager IllinoisCampari Group Jun 2002 - Jun 2004Sesto San Giovanni, Milan, ItState Manager - Illinois -
Senior Sales SupervisorChicago Beverage Systems Mar 2000 - Jun 2002Chicago Beverage Systems joined Reyes Beer Division in 1979 as the first distributor in our organization today. We operate from a 292,000 square foot, state-of-the-art facility on the city’s West Side. At Chicago Beverage Systems, we proudly sell and distribute the largest portfolio of import, craft and domestic brands in Chicago, delivering nine million cases of beer each year to more than 7,300 retailers across the Chicago metro area.
Matt Deegan Skills
Pricing
Brand Management
Sales
Marketing Strategy
Alcoholic Beverages
National Accounts
Key Account Development
Beverage Industry
Management
Sales Management
Pricing Strategy
Market Planning
Marketing
Consumer Products
Account Management
Beer
Wine
Strategic Planning
Powerpoint
Shopper Marketing
Iri
Trade Marketing
Customer Insight
Key Account Management
Sales Operations
P&l Management
Negotiation
Selling Skills
Microsoft Excel
Forecasting
Merchandising
Wine And Spirits Industry
Situational Leadership
Fmcg
Cross Functional Team Leadership
Wine Tasting
Budgets
Nielsen
Grocery
Competitive Analysis
P&l
Business Writing
Ac Nielsen
Distributors
Retail Category Management
Sales Presentations
Market Analysis
Brand Development
Matt Deegan Education Details
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Harvard Business SchoolAnd Related Support Services -
Northwestern University - Kellogg School Of ManagementMarketing/Finance
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Loyola University ChicagoCommunications And Criminal Justice
Frequently Asked Questions about Matt Deegan
What company does Matt Deegan work for?
Matt Deegan works for Proximo Spirits
What is Matt Deegan's role at the current company?
Matt Deegan's current role is Chief Sales Officer (US & Canada) at Proximo Spirits | Transformational Leader | Board Member.
What is Matt Deegan's email address?
Matt Deegan's email address is ma****@****nds.com
What is Matt Deegan's direct phone number?
Matt Deegan's direct phone number is +177384*****
What schools did Matt Deegan attend?
Matt Deegan attended Harvard Business School, Northwestern University - Kellogg School Of Management, Loyola University Chicago.
What are some of Matt Deegan's interests?
Matt Deegan has interest in Family, Golf, Running, Reading.
What skills is Matt Deegan known for?
Matt Deegan has skills like Pricing, Brand Management, Sales, Marketing Strategy, Alcoholic Beverages, National Accounts, Key Account Development, Beverage Industry, Management, Sales Management, Pricing Strategy, Market Planning.
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