Coached the DS team and expanded it from 3 to 6 onshore and a dozen offshore resources. Headed cross functional teams to develop data led growth strategies. Headed MLOps, AI transformation, and product management.● Instrumental in winning 3 new business pitches leading to over $350 Million in media billings ● Developed and productized a cloud based artificial intelligence based audience segmentation system, saving planning teams 1,000 hours per quarter and increasing customer acquisition by 8%● Orchestrated the integration of the strategic device graph partnership with LiveRamp and MarTech, generating over $1MM from multiple data sources allowing us to build out multiple marketing solution suites ● Spearheaded the MLOps and agency AI transformation workflow to transition into a AI led data first agency● Established and expanded the HMG forecasting group to serve 5 clients, achieving predictions within 10% accuracy using ensemble statistical techniques● Created and monitored development of TV buying algorithm tools (linear and OTT) that accurately predicted channel and program preferences, increasing TV buying efficiency by 22%● Managed teams through agile system using JIRA

Led integrated advertising analytics teams across multiple pharmaceutical clients. Worked closely with cross functional teams to deliver strategy insights while providing measurement solutions and business intelligence.● Utilized natural language processing to mine social media feeds and medical journals to find more efficient search terms decreasing cost per click by 17%● Secured $3.2 MM in incremental revenue to build a segmentation model that allowed us to find and target high value HCPs online, offline, and in the field● Built a hyper-localized county specific product roll out plan by combining multiple data sources from the CDC, Census, Medicare, and various non-profits allowing the client to compete in a saturated market● Spearheaded a continuous learning initiative that empowered subject matter experts to share knowledge and best practices among a 40 person team● Won additional media channels from a key healthcare partner through reporting automation and idea leadership

Implemented best practices across marketing sciences while working on cross team projects like MTA. Led all client meetings related to measurement and analytics. Regularly interface with SVP level clients and internal teams.● Led multiple teams in road map creation and implementation of competitive analytics suite spanning multiple client lines of business● Led ML modeling team in implementing forecasting for clients and competitors● Built NLP Classification algorithm to stream line data processing saving the client over $165k a year● Built reporting automating in python which allowed reporting to be finished in 3 days from 14 days while increasing scope and granularity● Made an overarching analysis of client account using competitive frameworks and case studies which resulted in the client increasing budget by 5x instead of lowering it by 30%● Won new business pitch based on the flexibility of the analytic solutions implemented on other clients● Worked with AdOps to sell in a site audit and spearheaded the resulting site redesign

• Halted retention issues that were in the account. Proceeded to sell in enough incremental analytics work to double the team to 4 members• Coordinated and led all reporting and measurement strategy globally (8 markets) for SAP account• Created and coached analysts through a data science and statistics course for analysts that led to measurably greater proficiency in 6 months• Led a campaign efficiency analysis that pinpointed correct campaign size and spending globally, leading to 10% increase in efficiency• Assembled models to pinpoint the media KPIs that most affected funnel conversion • Led intercompany teams on projects ranging from MMO, Multi-touch attribution, CRM mining, brand studies, and measurement strategy

Brought in to help get new clients up to speed with analytics including automating reporting and● Automated reporting through python and alteryx saving an average of 20 hours per week● Identified business goals and set up KPIs to track both business and campaign goals for media campaigns● Interviewed, trained and organized analysts to take over reporting, automation and in depth data projects

● Used log level data to set up model optimal view through windows and appropriate attribution of view through conversion to digital media● Designed, implemented and analyzed A/B tests including PSA and creative tests● Worked across teams to implement data templates and control procedures that reduced error and made analysis easier● Matched Market testing

Implemented measurement strategies and best practices. Data mined insights from the social web to influence targeting and creative● Organized and presented best practices documents to senior account executives● Worked with neural network and clustering analysis to better understand and target content to social network followers

Cleaned and prepared market response data, content change recommendations, monthly data visualizations presentations to prepare statistical data in layman’s terms● Cleaned and analyzed large digital marketing data sets to increase individual ad and segmentefficiency● Managed A/B testing and strategy across all of Verizon’s FiOS acquisition campaigns to identifyareas of performance improvement resulting in new customer growth of 16%● Presented ad hoc analysis of KPIs for trends driving performance to internal and external execs● Coordinated with cross disciplinary group to gather data, and identify and remedy client issues

Cleaned and prepared market response data, content change recommendations, monthly power point presentations to prepare statistical data in layman’s terms● Combined and analyzed large direct marketing data sets using SAS and pivot tables● Made recommendations to both the client and account teams on targeting and content on ads● Automated data feeds using excel macros decreasing prep time by 90% and lowering costs by $60k annually

Prepared for compensation negotiations, reported on media rebates in the global markets, contract development (with legal), profitability analysis and reporting, contract maintenance and client required reporting ● Lead on developing the internal financial intranet to increase efficiency and help coordinate strategy of global clients ● Collected and analyzed global financial data to help set strategy targets for the global accounts ● Worked with Directors on the financial portion of new business pitches including: RFP responses, pitch budget, compensation model and contracts