A new and unique agency working with brands to build connections with consumers via seasonal campaigns that are focused on the entire customer journey leading to experiences that are facilitated through specialty retail.

Led the marketing organization, reporting directly to CEO and Cofounder. Direct Product, Consumer and Account Marketing Teams to effectively communicate our brand stories consistently across all channels and platforms.

Managed Merrell's Global Marketing team• Responsible for the Consumer, Trade, Product and International marketing teams and for delivering global campaigns and seasonal key product support Led Merrell’s Trade Marketing Team including all of the following:• Create Point of Purchase programs for wholesale channel including all product specific and Merrell branded in-store fixtures and Shop-in-Shops• Develop sell-in and sell-through tools, creative assets and marketing programs to support Merrell’s global key seasonal initiatives• Manage all of Merrell’s Trade Shows and Brand Conferences• Partner with Key Independent and Multi-Door retailers to design and execute mutually beneficial marketing plans

Headed all marketing activities of Timberland’s Outdoor and Independent wholesale channels to drive sell thru and bring product stories to life. Led the development and execution of national and account specific marketing programs. • Led redesign, development, execution and distribution of Timberland’s $1MM+ in-store fixture program • Developed tool box, events and marketing plans for Timberland Mountain Athletics and Earthkeepers launches • Redesigned Timberland’s co-op strategy, reducing overall expense by 30%, allowing for more strategic use of funds• Managed comprehensive marketing initiatives that increased sell thru up to 27% o P.O.S, OOH advertising, sales associate contests and seeding for multiple products and across channels

Responsible for development of new and existing business opportunities to F500 companies by managing business relationships, sales presentations, contracts and trade show organization. • Created marketing campaigns and promotions that led to 167% sales increase in ’06 to $3.2M and 42% in ’07 to $4.6M • Negotiated pricing and promotional strategy that generated $300K+ incremental revenue at no additional cost • Identified new market segment and program opportunity that leveraged brand strengths and secured $500K• Won $2MM+ multiyear partnership by linking the L.L.Bean brand to customers’ needs with client specific SMU • Analyzed P&L data and adjusted marketing, sales and operational metrics to ensure favorable balance between sales and margins which contributed to the highest divisional operating contribution in the company, ’06 & ’07• Assisted with circulation plans, sales and budget forecasts and customer contact strategy for the ’06, ’07, ‘08 business plan that led to departmental sales growth of 29% to $11.2M in ’06 and 23%to $13.8M in ‘07

Highly successful development in the Marketing Sales and Service Division of the Ford Management Training Program. Proven ability to generate measurable results in all roles with progressively increasing responsibilities and authority. Managed marketing programs, sales analysis, customer satisfaction, retail merchandising, and employee training while acting as a consultant and the face of Ford Motor Company to the regional dealer network. Developed tools and tracking metrics that increased sales and market share and led to sustained process improvements.

Assisted with business growth and development focusing on B2B opportunities. Coordinated marketing and communication for new partnership and program launch through web, direct mail and print media.