Matt Dexter Email & Phone Number

Scottsdale, AZ, US

Chandler, Arizona, US

Leading a team that provides marketing intelligence and analysis to drive higher levels of performance while solving business challenges and optimizing the marketing deck. Covering a wide range of areas from demand generation to sales, and offering advanced analytics and statistical solutions. Essential duties: - Provide thought leadership and a strategic.

Chandler, Arizona, US

• Responsible for leading a team, execution of SEO strategy, oversee web analytics and use data, industry trends and user feedback to identify new initiatives and opportunities. ESSENTIAL DUTIES:
• Provide the resources, guidance and knowledge the team needs to successfully execute the strategy and optimization of insight.com.
• Lead the team, ensuring implementation the right processes and initiatives and delivering projects on time.
• Provide coaching and professional development for each team member, helping them grow their talents and aligning individuals to opportunities.
• Identify Key Performance Indicators and objectives and provide actionable insights to key stakeholders to power web strategy.
• Track, measure and report on web marketing outcomes against Insight’s objectives and business goals, while also recommending areas of improvement.

Phoenix, AZ, US

• A newly created role focused on providing business intelligence on various Company operations, including point-of-sale, websites, social media, and the contact center. Integrating data from diverse sources to paint a.
• Provided comprehensive data to Executives and Business Units and enabled improved decision-making.
• Managed a high performing team focused on serving all Company departments.
• Led initiatives to drive higher throughput, to increase revenue, and to enhance insights into consumer behavior.

Phoenix, AZ, US

• Oversaw the evaluation of initiatives related to the acquisition and retention of online customers. Led data analysis and reviews of the customer transaction experience, spearheaded an online sales strategy, and used.
• Enhanced key drivers impacting online sales, which included traffic, average order value, and conversion rate, managed online analytics, and reporting effectively, and drove progress towards set objectives.
• Formulated and implemented traffic and sales growth plans for e-commerce initiatives such as SEO, promotions, social media, and campaign management.
• Monitored web analytics and developed and optimized KPIs specific to each individual marketing tactic.
• Streamlined online marketing processes by identifying, developing, and implementing process improvements.
• Identified opportunities through market and competitive analyses and evaluated trends and customer data.

Phoenix, AZ, US

• Oversaw web analytics and led Analysts and Marketers in a department comprising 14 full-time members and interns. Ensured efficient operations in terms of the strategy, web data, SEO, content management, and marketing.
• Monitored and optimized owned properties, which involved millions of visits per month and a plethora of pages.
• Communicated insights and recommendations on improved offerings for existing and future customers.

Phoenix, AZ, US

• Directed a cross-functional team in the measurement, collation, analysis, and reporting of Internet data, which included SEO, SEM, and PPC, led the formulation an optimization plan, and presented findings and.
• Drove impactful web strategies and ensured the achievement of business goals.
• Created enterprise reporting to enable decision-making and provided insight for different business lines.

Phoenix, AZ, US

• Created and analyzed metrics detailing web site usage and visitor behavior. Collaborated with the Developers and Designers to develop an in-depth understanding of the user web experience and served as the Subject.
• Developed and tracked key performance indicators for site and web campaigns.
• Developed actionable insights and shared accurate information with internal and external clients.

Phoenix, AZ, US

• Served as the sole Web Analyst in the Company and created and analyzed metrics that provided details pertaining to web site usage and visitor behavior to inform business decisions. Acquired comprehensive knowledge of.
• Developed and monitored key performance indicators for site and web campaigns.

New York, NY, US

• Executed database administration responsibilities, trained new hires, and provided quality assurance for all data files handled by the department. Served as the sole individual accountable to conduct ROI studies for.
• Generated reports on Company product usage compared to revenue generated from the client customer base.
• Delivered detailed ROI studies, which included a synopsis of the results as well as the key study requirements.

New York, NY, US

Used FoxPro to process millions of records for clients and cleansed the data to a precise level. Ran CASS certification and NCOA through the USPS to ensure optimal mailing rates.