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Matt Douglas is a Programmatic Sales & Strategy at Mirriad. He possess expertise in ad serving, digital media, digital marketing, ad networks, video advertising and 11 more skills.
Mirriad
View- Website:
- mirriad.com
- Employees:
- 81
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MirriadNew York, New York, United States
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Head Of Programmatic PartnershipsMirriad Mar 2022 - PresentLondon, England, GbAs Head of Programmatic Partnerships at Mirriad I am responsible for integrating strategic partners into the Mirriad tech stack.Mirriad is the world's leading in content video advertising platform. Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in-content. The patented, AI and machine learning technology dynamically inserts products and innovative signage formats after content is produced. Brands benefit from Mirriad’s in-content advertising solutions by amplifying their reach and significantly increasing awareness and affinity for their products. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
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Managing DirectorDromilly Consulting Llc Apr 2016 - PresentThe firm develops comprehensive programmatic revenue strategies for its clients that incorporate multiple mobile, native, display and video platforms. The video business unit has become increasingly focused on CTV/OTT partnerships. -Establish new programmatic partnerships and improve existing relationships with buyers to increase revenue- Partner Management: Manage relationships and integrations with DSPs, SSPs, Exchanges, Private Marketplaces and Publishers- Technology Vendor Management: Manage relationships and integrations with 3rd party measurement vendors and data providers - Inventory Quality Management: Categorization, review, and verification of inventory sources- Establish and execute extensive Deal ID programs- Design and implement strategies that improve long term programmatic efficiency -
Senior Sales Director - Brightroll, Adap.TvVerizon Media May 2012 - Dec 2015New York, New York, UsI managed the programmatic video demand sales team for Verizon Media. My team was responsible for new business development and increasing revenue from existing clients. We forged partnerships and integrated with 80+ programmatic buyers. I also had responsibility for improving partnerships and increasing revenue from RTB buyers in Europe. Revenue increased 5x from 2013 to 2015 and doubled in each year under my leadership. -
Director Of Business OperationsPulsepoint Apr 2010 - Jun 2012New York, New York, UsBusiness owner for Pulsepoint's video advertising platform. Manage the Business Operations team which is a group of analysts responsible for revenue recognition and optimization of all campaigns. Manage relationships with premium publisher partners. -
Operations DirectorZenithoptimedia Apr 2009 - Dec 2009London, London, GbCreated the digital operations team at ZenithOptimedia. Managed a team of seven based out of Sydney and Melbourne that was responsible for the display, search, and social media operations for some of Australia's top brands. Lead the social media monitoring initiative for all agency clients utilizing Sentiment Metrics for listening and analysis. -
Head Of Technology Sales24/7 Real Media Jan 2008 - Feb 2009New York, Ny, UsManaged both the Open AdStream ad serving technology and media ad network business units. Responsible for business development, account management, training, and technical support. Positioned 24/7 Real Media as the thought leaders and experts in digital marketing. -
Director Of Strategic Technology24/7 Real Media Jul 2004 - Dec 2007New York, Ny, UsMaintained an expert knowledge of 24/7 RealMedia's three core business units: Media, Search, and Ad Serving Technology. Created an environment in which the sales team was empowered to exceed goals.Lead sales calls with consultative planning and product demonstrations for prospective clients and current customers. Conceptualized and implemented custom advertising packages for clients including video and mobile executions. Project managed client integrations that spanned business units.
Matt Douglas Skills
Matt Douglas Education Details
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Sun Educational ServicesUnix System Administration -
University Of North Carolina At Chapel HillBiology
Frequently Asked Questions about Matt Douglas
What company does Matt Douglas work for?
Matt Douglas works for Mirriad
What is Matt Douglas's role at the current company?
Matt Douglas's current role is Programmatic Sales & Strategy.
What is Matt Douglas's email address?
Matt Douglas's email address is md****@****int.com
What is Matt Douglas's direct phone number?
Matt Douglas's direct phone number is (212) 677*****
What schools did Matt Douglas attend?
Matt Douglas attended Sun Educational Services, University Of North Carolina At Chapel Hill.
What skills is Matt Douglas known for?
Matt Douglas has skills like Ad Serving, Digital Media, Digital Marketing, Ad Networks, Video Advertising, Mobile Advertising, Strategic Partnerships, Display Advertising, Advertising, Online Marketing, Mobile Marketing, Digital Strategy.
Who are Matt Douglas's colleagues?
Matt Douglas's colleagues are Shreyas Chavan, Debashree Das, Gracie Geng, Geyan Sun, Aaditya Basole, Swapnil Kadrekar, Harshada Kondaskar.
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