Matt Draper Email & Phone Number

New York, Ny, Us

Paris, Ile-De-France, Fr

Summary: Led editorial and content marketing for Sorare, an NFT-based fantasy sports game and marketplace (products: NBA, MLB, global soccer). Sorare is a Web3 startup with offices in Paris and New York. • Co-directed U.S. brand marketing campaigns to drive awareness, traffic, and signups-- From 2022-23, increased domestic brand awareness by 100% and drove 20k+ signups• Oversaw editorial and content creation; managed editorial calendars, writing, and editing for website, blog, product, social, newsletters, CRM, and app platforms• Authored and implemented brand style guide, taglines, and key messaging across external platforms• Partnered with product, design, and analytics teams to refine campaign creative and distribution tactics based on data insights• Led Sorare media and player ambassador content; managed editorial partnerships including onboarding, assignments, content review, and metrics tracking-- Player ambassadors: NBA (Jalen Brunson, Donovan Mitchell); MLB (Julio Rodriguez, Juan Soto)-- Media ambassadors: NBA (Rob Perez); MLB (Jon Morosi); soccer (Fabrizio Romano)• Concepted and co-produced new brand initiatives: -- “The Soraries,” a social media-based, user-voted awards campaign -- “Sorare Year in Review,” an end-of-year personalized recap of each Sorare user’s season-- “My Sorare Story,” a video series spotlighting inspiring Sorare user experiences

New York, Ny, Us

Summary: Oversaw content strategy and planning for HBO.com, microsites, and other web platforms. • Led HBO.com brand and program marketing campaigns, including tentpole shows, product launches, and limited-time subscription discounts• Owned and steered campaign goals, strategy, roles, meetings, execution, metrics tracking, and stakeholder updates• Oversaw content publishing, including videos, articles, artwork, podcasts, promotional banners, pop-ups, and site takeovers -- as well as all related web copywriting and editing• Managed HBO.com web team (four direct reports) and multiple vendor/agency partners• Collaborated with product, design, and data teams to refine website/product user experience via surveys, SEO, and A-B testing• Created and presented campaign briefs, recap reports, and quarterly updates for leadership• Ideated and drove new digital projects: web hubs for multicultural content and resources; QR code integration across linear promotions; and custom microsites for virtual show premieres

New York, Ny, Us

Summary: Managed digital content and marketing campaigns across scope of HBO Sports and original programming, including series, documentaries, and specials (including live boxing). ORIGINAL PROGRAMMING• Developed campaign scope and production schedules in collaboration with partners from across HBO• Managed direct reports and agency partners; led production team assignments and meetings• Drove HBO.com and social publishing; wrote web copy, social posts, campaign decks, and award submissions• Directed on-site events, activations, and shoots, including run-of-show planning, staffing, and talent management• Produced podcasts and refined podcast project tracking and reporting processesSPORTS• Oversaw HBO Sports digital and social media planning, creative execution, publishing, and tracking:-- Increased followers and engagement across all HBO Boxing social platforms by 50% in twoyears; earned Sports Emmy nominations and Webby Awards for related digital marketing campaigns-- Revamped digital strategy for NFL reality series Hard Knocks, launching social handles and daily videocontent; Instagram account gained 100k+ followers in first season; campaigns earned Emmy nominations• Managed relationships with sports and entertainment partners, including the NBA, NFL, PGA, WWE, The Ringer, Bleacher Report as well as athletes (and their representatives)

New York, Ny, Us

Bristol, Ct, Us

Summary: Managed editorial planning and execution for ESPN Insider (subscription-based content, now ESPN+) and Fantasy sports groups• Daily responsibilities included cross-department content planning, article editing, writer management, and metrics reporting• Edited and published articles across key sports, including the NFL, NBA, MLB, NHL, soccer, college football sports, MMA, tennis, and golf• Directed Insider’s global soccer coverage: oversaw editorial planning and assignments including multi-year content franchises for the World Cup, Euros, and Copa America tournaments; hired and managed global team of 10 writers; led implementation of analysis videos and soccer betting guides• Monitored site traffic and Insider subscriptions to guide editorial planning and content opportunities• Wrote articles, headlines, captions, and related social copy; ghosted/rewrote articles for talent• Managed Insider and fantasy newsletter curation, formatting, and deployment• Partnered with TV, radio, magazine, and other stakeholders to promote writers and content

Summary: Worked as a freelance journalist in addition to full-time employment, covering subjects ranging from live music reviews to business to tech.• Published stories appeared in/on National Public Radio, ESPN.com, Competitor magazine, Sports Business Journal, Crain’s New York Business, City Limits magazine, HuffPost.com, and major newspapers• Freelance positions included: copy editor for Businessweek.com’s education resource center; writer and editor for Avenue Magazine and Metro Focus News Magazine

New York, Ny, Us

Summary: Edited and built articles and multimedia packages for this mobile-focused publication; oversaw final publishing of daily sports section• Edited articles for style, grammar, and accuracy; compiled and edited news recaps; pitched and wrote stories• Consulted with designers regarding video/photo selection, layout, and pagination for iPad and mobile formats• Brainstormed and pitched multimedia content ideas; worked with writers on story development

New York, New York, Us

Summary: Served as a fellow with the Dow Jones News Fund's sports copy editing program. • Edited feature articles, columns, game stories, and sidebars for grammar, spelling, story structure, length, and clarity• Wrote headlines and captions for print and online editions; compiled, edited, and rewrote wire stories• Pitched and wrote feature articles, athlete profiles, and game recaps• Paginated articles, photos, and page spreads via Harris Newsmaker for print publication

Bronx, Ny, Us

Summary: Oversaw the strategy and implementation of media and advertising campaigns; managed budget and tracking• Managed digital media projects, including website redesign; oversaw agencies and partners• Produced print, radio, and TV ads -- including writing scripts and managing shoots • Wrote and edited web content, ad copy, executive speeches, newsletters, and annual reports• Developed partnerships with media companies to publish Affinity-authored health articles• Served as company spokesperson at conferences and events throughout New York City• Prepped senior executives for interviews and other media opportunities

Summary: Developed media relations campaigns, product launches, and events for clients such as the PGA Tour, Prince Tennis, Easton Sports, Newcastle Brown Ale, The John R. Wooden Award, Guitar Center, and Spirit Cruises• Pitched and secured editorial coverage; negotiated co-branding partnerships• Wrote web copy, press materials, sales decks, and presentations; edited client publications• Managed events and product launches; represented clients at conferences, trade shows, and promotional events across North America• Prepped clients and their athlete and celebrity representatives for interviews• Awarded employee of the month four times and recognized in Adweek for PR/marketing work on behalf of Guitar Center

Master Of Arts (M.A.), Journalism

Bachelor Of Arts (B.A.), Communication And Media Studies

Semester Abroad In China