Matt Eckmann Email & Phone Number

St. Louis, Missouri, US

• Lead in the development, in collaboration with Marketing and the business, of detailed analyses to answer specific business questions and needs by leveraging appropriate analysis techniques
• Use analytical skills and knowledge combined with internal and/or external data sources to yield actionable findings and develop specific recommendations and insights for the business. Present findings and.
• Partner with internal and external resources to execute digital analytics projects including the development and maintenance of customer journey analyses, performance optimization, and behavioral studies, among others
• Work closely with business users to design, develop, and maintain ad-hoc reports and analyses that track and measure specific marketing projects such as customer journey enhancements, specific Marketing campaigns, and.

Federal Way, Washington, US

• Curate data for business reviews and operational reporting demands, and manage analytics platforms to monitor KPIs and provide actionable insights.
• Deep-dive into complex issues utilizing metrics, statistical analysis and visualization tools to derive actionable results from operational and enterprise data
• Present and translate statistical findings to a variety of audiences: Sr. Leadership, data colleagues, and internal stakeholders.
• Design new metrics and enhance existing metrics to support campaign initiatives, regional teams and business leaders
• Monitor and maintain data integrity, performed QA Audits and fixed issues.
• Continually improve ongoing reporting and analysis processes, while automating or simplifying self-service support and access to authoritative data sets.

Beaverton, OR, US

• Data modeling, exploration and visualization to build out dashboards and bowlers used by Tek Product Lines, MarComs and Regions; used to tie efforts and investments with their direct revenue impact.
• Provide in-depth analysis of data to allow Tek stakeholders to make informed, strategic decisions in the areas of our sales and marketing investments.
• Help set the Marketing department’s digital strategy through planning sessions, Kaizens and cross-functional project leadership
• Evaluate and vet possible vendors; manage ongoing vendor relationships
• Work closely with product lines and regional marketing teams to ensure they have the appropriate “bottoms up” visibility into the data that matters most

Beaverton, OR, US

- Own all aspects of the digital marketing metrics, KPIs, dashboards/scorecards and other ad hoc reporting.- Work closely with all internal stakeholders across the worldwide Marketing organization to set targets and provide frequent status/reporting on progress.- Provide in-depth statistical analysis and/or regression tests to leverage data when making.

Pleasanton, CA, US

• Own and manage technical responsibilities associated with web analytics implementations, technical organic search consulting, and integration of various marketing and advertising systems such as Salesforce, Marin and.
• Communicate with business and technical (web developers and IT) stakeholders.
• Translate clients’ business needs into technical recommendations and provided strategy and direction for clients needing to integrate analytics data with CRMs, marketing automation systems, and other backend systems.
• Implement custom Google Analytics, Google Tag Manager, and advertiser tracking scripts.
• Write creative solutions with JavaScript code to ensure tags are able to capture designated key performance indicators.

Portland, OR, US

• Implementing Analytics packages for International Brands. Capturing and visualizing data and business intelligence.Work with customers to define requirements and develop measurement strategies to ensure their analytics.
• Design digital marketing solutions and online business performance measurement strategies that align analytics solutions with customer needs.
• Gather customer business objectives and help customers identify key digital marketing strategies, metrics and reports for measuring their success.
• Develop and manage scope, timeline, work plan and deliverables for projects through the delivery and management of multiple concurrent projects.
• Deliver technical implementation on budget and within scope by bringing to bear skills, tools and industry knowledge to ensure the success of the implementation.
• Deliver customer training on all aspects of the digital solution provided to ensure adoption and minimize customer time to value.

Website Design and Development, Search Marketing

Created and coded corporate web site after gathering requirements, writing specifications, creating database model and project timeline. Led inter-departmental team to research, build, and deploy eCommerce solution still in use today. Deployed and oversaw web analytics to track site activity and assess visitor response to online campaign goals and.

Supervised development team and contributed code for data-driven, multi-phase ecommerce storefront and online school. Pioneered online media broadcasting and streaming of new media content. Created multimedia features using Macromedia Flash, Adobe Premiere, and Photoshop.

Master Of Business Administration (M.B.A.), Computer/Information Technology Administration And Management

Master’S Degree, Religious Education

Bachelor’S Degree, History