E&A Companies is a private equity firm, with 3 portfolio companies: Escape Campervans, Lysse and Silipint. - P&L management of direct to consumer and software budgets across the 3 portfolio companies totaling $25 - $30 million in revenue annually. - Created and automated dashboards reporting on KPIs across each portfolio company.

Silipint sells unbreakable silicone drinkware as a consumer good as well as a custom promotional item. - Increased direct to consumer sales by 310% in first year. - Increased ecommerce conversion rate by 46% in the first year. - Implemented the company’s first CRM, Salesforce, accelerating time from lead to order. - Led the roll out of NetSuite (cloud ERP), which replaced the company’s legacy software.

Escape Campervans is a campervan rental business with 600 vans across 13 locations in North America. - In 2 years, web bookings went from 35% of sales to over 90%. - Implemented localized SEO strategy, leading to a 130% increase in organic search sessions - resulting in an incremental $3.3 million in revenue annually. - Developed a customer data architecture, with a view towards leveraging first party data to optimize 1 to 1 conversation with customers throughout the funnel.

Lysse is a women’s fashion brand, with a specific focus on ‘smoothing’ leggings. - Increased ecommerce sales by $6.25 million, as the ecommerce channel grew to 40% of total sales, compared to 10% when I started. - Established a culture of continual testing and optimization, leading to improvements which kept the conversion rate flat despite traffic increasing 221%.

Oversaw the launch of the Connect Diabetes Management solution, centered on the company’s first internet-of-things blood glucose meter. - Designed an IoT service-oriented architecture road map to unify products and experiences across the digital solutions portfolio. - Developed real-time analytics reporting for individual country stakeholders and senior leadership which increased the number of people utilizing the reporting by 200%.

Specialized in analytics & marketing of new digital products for start-ups and large corporations. - Increased revenue for Piano in a Flash by 120% and increased profit by 85% year over year. - Reduced average cost-per-acquisition for client products by 30% – 60%. Increased average customer lifetime value for client products by 40% - 75%.

Startup I founded, which failed after 2.5 years, made lots of mistakes and learned a lot in the process.

- Taught values based leadership principles to team captains and tutored students on academic probation.

- Created reports, using Microsoft Excel and VBA, detailing the execution effectiveness of the equity derivatives team. - Prepared and presented statistical research on option strategies designed to reduce portfolio volatility and tail risk.

- Streamlined the process of recording constituent’s inquiries to accelerate the response time from the Senator to concerned constituents during the healthcare debate.