I help SaaS companies, agencies, tech, and AI companies drive revenue through link building.SEO is over complicated by most.Good content and good backlinks are 99% of SEO.It is extremely rare to see a company achieve anything in SEO without this key formula.The industry you are in and the specific high intent keywords you wish to rank for are what dictate your required investment.At the end of the day, SEO is a data driven industry.You can say with a reasonable degree of conviction that you need X number of links to rank for Y and A number of links to rank for B.Do-follow, in-content links from domains that get at least 1000 organic monthly visitors are the links you should be concerned about.Now you have several choices (not an exhaustive list) on how to get these links:1. Do automated/manual outreach in house.2. Engage in ABC exchanges.3. Create content assets and promote them like crazy.4. Appear on podcasts and do interviews framing the Founder/CEO/CMO as an industry expert.5. Reclaim unlinked brand mentions.See the problem with all of these?They are time intensive exercises that yield varying results from awful to decent (depending on how much time your willing to spend).So, how do you choose to mitigate this? Hiring in-house OR outsourcing.For most companies, hiring in house is, at least, going to be a consideration.However, there are a myriad of reasons this isn't optimal.1. Not able to acquire A* talent.2. Fixed costs that can add up quickly.3. Lack of experience, focused on outdated strategies and guidance.4. Lack of network and relationships with C-suite people.5. Still need a budget pot for expensive SEO tools, outreach tools, premium subscriptions, paying for links, etc.So, what is the ideal solution?A link building agency or high level freelancer.They know the industry, they have helped companies like yours, and they should be obsessed with results.EMGI is the gold standard for link building for these reasons and many more, such as:1.We already build hundreds of links a month. Our processes are down to a T.2. We don't have retainers with our clients. It's a flexible service. Clients continue to work with us because we build great links and drive results.3. One of the biggest international marketing agencies trusts us as a white label partner for their SaaS clients.4. We are obsessed with outcomes and work with all our clients to maximise ROI.SEO is a super rewarding channel for ROI. The biggest mistake most companies make is tight purse strings.Investments pay dividends.