Matt Everett Email & Phone Number

Oxford, Gb

Oxford, England, Gb

Honoured to be leading Oxford United in the Community, the official charity of Oxford United Football Club. The charity delivers a wide range of impactful programmes across the County, using the power of football to enhance people's lives.

ClubView is committed to innovation and empowering the use of real-time data in sport 'off the pitch' and trying to help it catch up with the 'on the pitch' usage now embraced across the board through real-time and independent financial and commercial benchmarking.We identified a market opportunity and in my 3 years as CEO I led the company through brand development, extensive research, development and piloting, managing the complex requirements of a startup technology and data company including stakeholder management, investment, financial management, governance, strategy and vision and being the face of the company to both internal and external stakeholders. The company’s mission is to offer actionable real-time insights through aggregated data and benchmarking. We secured contracts and successfully delivered the platform to 94 UK clubs in season 2022/23, and the company is now working on a new strategy for the proven technology to be successfully applied through new partnerships.I remain a Director, but am no longer involved in the day-to-day management of the company.

ME Sports Marketing was formed in 2019 to help clubs and rights holders to add a strategic view to their marketing teams, which can often get lost in the day to day fast paced nature of the industry. Independent Marketing Consultant specialising in the sports industry across data management, marketing, CRM, supporter engagement and digital projects. I worked for clients including Wigan Athletic, Blackburn Rovers and Leicester City and also sit on the Board of Trustees at Oxford United in the Community.

Oxford, England, Gb

Sat on the Board of Trustees of Oxford United in the Community. Provide a link across the two organisations and strategic input on how the club and charity can work closer together to deliver impact across Oxfordshire.

Oxford, England, Gb

Responsible for marketing across all channels to deliver club revenue targets across commercial sales and sponsorship, ticketing, retail and events. Strategic overview of sales and marketing processes and identify growth opportunities reporting to Board. Introduced a successful Business and Supporter Membership structure and actively involved in a Digital Strategy change introduced for the 2019/20 season. Support all departments within the club with marketing and brand to drive sales and consistent club message.Also oversaw the Commercial Department as Commercial & Marketing Director for the 2018/19 season.

London, Gb

I was UK Account Director at Sports Alliance, managing a team of Account Managers and responsible for the retention and management of 43 UK clients across football, rugby and cricket as well as new client acquisition. Projects managed included full system migrations to Single Sign on digital personalised accounts for Premier League and Championship football clubs, membership and season ticket acquisition and renewal campaigns, corporate sales processes and stadium expansion consultancy. In addition I presented in depth propensity and statistical analysis to clubs with unique targeted campaigns based around supporter behaviour for use in dynamic personalised URL and seasonal/membership renewals, and consulted on sponsor activation and demographic profiling across supporter databases.

Oxford, England, Gb

Accountable for all ticketing and membership revenues for the club, and all associated marketing required to achieve the club’s budget. The role included all aspects of planning, budgeting, reporting in to board level and managing a team of sales agents and matchday staff. The club now has a fully integrated database across ticketing, Wembley play-off data and FLi website logins and regularly completes targeted marketing campaigns via e-mail, SMS and call outs to it’s 65,000 strong database. Attendances and revenues have steadily grown since promotion back to the Football League in 2010, and the club average attendance of nearly 7500 during the 2011/12 season was it’s highest in over a decade when the club was playing in the second tier.

Stoke-On-Trent, England, Gb

Responsible for the growth and development of the club database and CRM as Stoke City established themselves in the Premier League, improving communication and direct marketing to supporters and business clients alike. Development of the club's online marketing, including launching a new retail & ticketing website and a new commercial microsite and re-brand of the Britannia Stadium Conference & Events facilities. Heavily involved in the launch of a new membership scheme and the distribution of 22,000 barcode membership cards allowing better data capture and targetted marketing across ticketing and retail.

Salford, Lancs, Gb

Involved in the set-up of the successful '500 Club' business networking club and in commercial sales and networking across the North West business community, as well as event fulfillment and involvement in sponsorship and hospitality sales and delivery.

Salford, Lancs, Gb

Responsible for database growth and development and ticket marketing, whilst working alongside the Ticket Sales Manager to ensure the club's ticketing revenue hit targets.

London, Gb

Part of a team involved in the relocation of all season ticket holders from Highbury to the Emirates Stadium, allocating additional seats to supporters on the season ticket waiting list and the sale of Club Level premium seating. All supporters received a face to face appointment where they were given details of the new stadium, shown the view from their seat and secured their booking for the stadium opening in 2006. Also involved logistically in the opening of the new stadium and the handover to existing sales staff based at Highbury.

Bsc, Sport And Leisure Management

Education record

Education record