"If you're going to be a bear, be a Grizzly." When asked why he seemed to be needlessly laboring over minute details during production of Barry Lyndon, Stanley Kubrick simply replied, “You either care or you don’t.” Details matter. A veteran producer of national work for brands including Wal-Mart and McDonalds, Matt joined 22squared from Bernstein-Rein in 2007. He went on to restructure the Broadcast, Interactive and Print Production departments to create the agency's first Integrated Production Department. Tasked to rebuild the production department at Havas Worldwide Chicago in 2012, Matt led production for integrated campaigns for clients such as Michelob Ultra, Cracker Barrel and Reynolds while also running the internal production company, MADE. He then moved to Austin to build Sanders\Wingo's first staff production department and along the way created the agency's first internal production arm. He then joined GSD&M as an Executive Producer working with clients such as Southwest Airlines, Hampton and Universal Parks and Resorts. More recently, he joined 3Headed Monster as the first HoP building a culture of mentorship while creating content worth watching. Never tell him, “But that’s how we’ve always done it.”See more at mattfaris.com