Matt Flaws Email & Phone Number

United States

Columbus, Ohio Metropolitan Area

Led a cross-functional team charged with the development and execution of weekly media assets for Apple TV+ in support of their partnerships with Major League Baseball (MLB) and Major League Soccer (MLS).

Columbus, Ohio Metropolitan Area

• Developed startup restaurant and catering business from brand concept to menu. Touchpoints included digital, social, CRM / newsletter, promotional, loyalty, and point of sale.• Drove the day-to-day marketing operations, which included: ad budget deployment and tracking, e-commerce purchase funnel conversion, reviews site management, Google search console, analytics dashboard, and third-party delivery services. • Developed content calendar and asset capture… Show more • Developed startup restaurant and catering business from brand concept to menu. Touchpoints included digital, social, CRM / newsletter, promotional, loyalty, and point of sale.• Drove the day-to-day marketing operations, which included: ad budget deployment and tracking, e-commerce purchase funnel conversion, reviews site management, Google search console, analytics dashboard, and third-party delivery services. • Developed content calendar and asset capture schedule for deployment across several touchpoints, including website, email, PR, and social media. • Successfully obtain State and federal funding that allows the business to survive the COVID-19 pandemic. • Handled all business operations, including taxes, licensing and insurance, cash flow, and P&L responsibilities. • Increased onsite sales by 50% YOY for the last two calendar years 21’ & 22’. • Implemented digital strategy(on-page and off-site) that led to a 300% increase in online and catering sales YOY while maintaining a 4.0+ review rating across multiple sites. Show less

Chicago, Illinois, United States

• Led the cross-functional team responsible for successfully relaunching the dormant Courvoisier brand, allowing Beam Suntory to participate in the Cognac category growth with three consecutive years of sales and revenue growth.• Orchestrated a cross-functional team of 10 and managed a total activation/media budget of $24M across two brands. Responsibilities included developing a brand plan, positioning, core creative idea, omnichannel / connections, and… Show more • Led the cross-functional team responsible for successfully relaunching the dormant Courvoisier brand, allowing Beam Suntory to participate in the Cognac category growth with three consecutive years of sales and revenue growth.• Orchestrated a cross-functional team of 10 and managed a total activation/media budget of $24M across two brands. Responsibilities included developing a brand plan, positioning, core creative idea, omnichannel / connections, and event/retail strategy.• Led the restructuring of a multi-million-dollar influencer program to allow for more personalized and streamlined content development while building better integration with the local market event and retail activations with the sales team. Savings allowed the brand to expand the program into two additional markets and execute two integrations with the global team. • Developed creative assets for television, radio, print, PR, social, retail, and digital ad campaign• Measure, analyze, optimize, and report campaign and lifecycle program performance.• Drove rhythm of business communication between C-Suite, Brand, and in-market teams, including cross-functional calls and updates.• Served as the strategic lead in identifying, negotiating, and executing talent, content, and experiential partnerships with Complex Media, HypeBeast, CAA, Def Jam Records, and The Uninterrupted.• Advanced new and organic business initiatives allowed the team to grow the agency by 3 million dollars in three years. Show less

Greater Chicago Area

Directed the development and execution of all integrated multicultural marketing platforms for Coca-Cola and Sprite, including Black History Month, Olympic, Holidays, and Flagship Media Partnerships.• Conceptualized, developed, and led the Bacardi Flavors integrated campaign execution.• Boosted YoY volume by 3.3%, engagement (votes) by 154%, and program submission by 54% by managing the integrated Bacardi USA campaigns portfolio, including the award-winning … Show more Directed the development and execution of all integrated multicultural marketing platforms for Coca-Cola and Sprite, including Black History Month, Olympic, Holidays, and Flagship Media Partnerships.• Conceptualized, developed, and led the Bacardi Flavors integrated campaign execution.• Boosted YoY volume by 3.3%, engagement (votes) by 154%, and program submission by 54% by managing the integrated Bacardi USA campaigns portfolio, including the award-winning Bombay Sapphire Artisan Series.• Directed the development of the consumer strategy and creative approach for the first Bacardi Limon integrated campaign through leveraging media partnership, branded video content, and social sweepstakes.• Led the creation and execution of the brand partnership strategy, communications plan, and creative development for the new, multi-year Mountain Dew + NBA partnership.• Generated over 176M impressions over five weeks and 2k+ attendees at experiential events across seven markets by leading the strategic and creative development of the Pepsi x NFL #THERECIPE engagement platform. Show less

Chicago, Il

— Led the cross-functional team responsible for developing the integrated marketing strategy, creative and go-to-market execution for Bacardi Flavors Mango Fusion and Limon. The campaigns included national paid media, including partnership with Complex Media (paid digital and social, editorial, and talent) seven-city experiential tour, product and lifestyle content development and local market on and off premise retail integration. — Drove the development and execution of all… Show more — Led the cross-functional team responsible for developing the integrated marketing strategy, creative and go-to-market execution for Bacardi Flavors Mango Fusion and Limon. The campaigns included national paid media, including partnership with Complex Media (paid digital and social, editorial, and talent) seven-city experiential tour, product and lifestyle content development and local market on and off premise retail integration. — Drove the development and execution of all integrated multicultural marketing platforms for Coca- Cola and Sprite including Black History Month, Olympic, Holidays and Flagship Media PartnershipsBrands: Coca-Cola, Sprite, Bacardi Show less

Greater Chicago Area

Brands: Coca-Cola, Sprite

Greater Chicago Area

Brands: Coca-Cola, Sprite, Sprite Zero Fanta, MillerCoors, Blackberry

Oak Brook, Il

Brand: Coca-Cola (My Coke Rewards)

Chicago, Il

Greater Chicago Area

Greater Chicago Area

Mba, Management And Training

Bachelor Of Science, Political Science

Bachelor'S Degree, Political Science And Government

Education record

Master Of Business Administration - Mba, Management