Matt Flaws Email & Phone Number

United States

Columbus, Ohio Metropolitan Area

Led a cross-functional team charged with the development and execution of weekly media assets for Apple TV+ in support of their partnerships with Major League Baseball (MLB) and Major League Soccer (MLS).

Columbus, Ohio Metropolitan Area

• Developed startup restaurant and catering business from brand concept to menu. Touchpoints included digital, social, CRM / newsletter, promotional, loyalty, and point of sale.
• Drove the day-to-day marketing operations, which included: ad budget deployment and tracking, e-commerce purchase funnel conversion, reviews site management, Google search console, analytics dashboard, and third-party.
• Developed content calendar and asset capture… Show more
• Developed content calendar and asset capture schedule for deployment across several touchpoints, including website, email, PR, and social media.
• Successfully obtain State and federal funding that allows the business to survive the COVID-19 pandemic.
• Handled all business operations, including taxes, licensing and insurance, cash flow, and P&L responsibilities.

Chicago, Illinois, United States

• Led the cross-functional team responsible for successfully relaunching the dormant Courvoisier brand, allowing Beam Suntory to participate in the Cognac category growth with three consecutive years of sales and revenue.
• Orchestrated a cross-functional team of 10 and managed a total activation/media budget of $24M across two brands. Responsibilities included developing a brand plan, positioning, core creative idea, omnichannel /.
• Orchestrated a cross-functional team of 10 and managed a total activation/media budget of $24M across two brands. Responsibilities included developing a brand plan, positioning, core creative idea, omnichannel /.
• Led the restructuring of a multi-million-dollar influencer program to allow for more personalized and streamlined content development while building better integration with the local market event and retail activations.
• Developed creative assets for television, radio, print, PR, social, retail, and digital ad campaign
• Measure, analyze, optimize, and report campaign and lifecycle program performance.

Greater Chicago Area

• Directed the development and execution of all integrated multicultural marketing platforms for Coca-Cola and Sprite, including Black History Month, Olympic, Holidays, and Flagship Media Partnerships.
• Conceptualized, developed, and led the Bacardi Flavors integrated campaign execution.
• Boosted YoY volume by 3.3%, engagement (votes) by 154%, and program submission by 54% by managing the integrated Bacardi USA campaigns portfolio, including the award-winning … Show more Directed the development and.
• Boosted YoY volume by 3.3%, engagement (votes) by 154%, and program submission by 54% by managing the integrated Bacardi USA campaigns portfolio, including the award-winning Bombay Sapphire Artisan Series.
• Directed the development of the consumer strategy and creative approach for the first Bacardi Limon integrated campaign through leveraging media partnership, branded video content, and social sweepstakes.
• Led the creation and execution of the brand partnership strategy, communications plan, and creative development for the new, multi-year Mountain Dew + NBA partnership.

Chicago, IL

— Led the cross-functional team responsible for developing the integrated marketing strategy, creative and go-to-market execution for Bacardi Flavors Mango Fusion and Limon. The campaigns included national paid media, including partnership with Complex Media (paid digital and social, editorial, and talent) seven-city experiential tour, product and.

Greater Chicago Area

Brands: Coca-Cola, Sprite

Greater Chicago Area

Brands: Coca-Cola, Sprite, Sprite Zero Fanta, MillerCoors, Blackberry

Oak Brook, IL

Brand: Coca-Cola (My Coke Rewards)

Chicago, IL

Greater Chicago Area

Greater Chicago Area

Mba, Management And Training

Bachelor Of Science, Political Science

Bachelor'S Degree, Political Science And Government

Education record

Master Of Business Administration - Mba, Management