Manage global paid search campaigns on platforms like Google Ads, Bing Ads, and relevant networks. Continuously optimize campaigns, adjust bids, and refine targeting to maximize ROI. Develop and execute a robust paid search strategy to boost brand visibility, drive qualified traffic, and secure high-intent accounts for our products. Conduct thorough keyword research to identify search terms aligning with audience needs. Utilize keyword research tools and competitive analysis for campaign optimization. Create engaging ad content and visuals that resonate with our audience, conducting A/B testing for optimal performance. Collaborate with marketing and design teams to enhance landing pages for paid search campaigns, ensuring relevance, user-friendliness, and conversion optimization. Monitor key performance metrics, track campaign progress, and deliver regular reports with actionable insights. Utilize data-driven findings for informed decision-making and campaign optimization. Efficiently manage and allocate paid search budgets across diverse campaigns and platforms, aiming for maximum ROI and target achievement. Stay updated on industry trends, best practices, and algorithm changes in paid search marketing. Apply industry knowledge and innovative strategies to enhance campaign performance and drive ongoing improvement. Foster collaboration across departments, particularly with the Content and Design teams, to create compelling creatives.

• Execute search engine campaign management (Google, Yahoo, Bing, etc). Utilize and implement SEO/Paid Search best practices.• Provide campaign refinement and optimization recommendations. Leverage and develop proficiencies with SEM tools and resources.• Keyword creation and mapping to campaign goals.• Develop campaign copy/creative – text-based titles and descriptions.• Monitor trends in search engine marketing, indentify tools and applications and appropriately apply that knowledge to create successful SEM campaigns. Monitor emerging industry trends and communicate both internally and externally.• Create in-depth SEM proposals with an eye toward integrated strategy driving the overall business objectives.• Collaborate with partner agencies to ensure sound comprehensive strategic recommendations for clients.• Work with clients and partners to develop incentives, rewards and tools to measure participation in the social communities.• Develop strategies and tactical recommendations for clients’ social media campaigns.• Support the preparation and delivery of social presentations to the Client.• Oversee flawless execution of client projects, on time and on budget.• Establish consistency of messaging across multiple networks and work with BOTH the clients and vendors to ensure proper messaging is being executed online.• Created reporting Dashboard to update internal staff on site statistics.• Plan and monitor search engine marketing campaigns, inclusive of paid media and organic conversations within the local directory and social media space.• Build and maintain clients’ content distribution network by way of paid text, display, video and social media channels.

* Assist with Paid Search and Social Media Campaigns * Help develop digital strategies for our clients * Be the direct line of communication between the agency and the client * Brainstorm new ideas, concepts and solutions * Ensure all client deliverable are met * Analyze data from executed campaigns * Conduct weekly & monthly reporting meetings with clients

• Keep current with OEM guidelines as defined by the program• Audit accounts to ensure ads are compliant• Understand all current marketing guidelines, materials & compliance requirements including, but not limited to: keywords, text ads, image ads, target areas (will vary per OEM)• Handle all quality control and compliance control of OEMs assigned• Review display ads that are created by the design department to ensure compliance with OEM guidelines• Collaborates with other departments by collecting and coordinating internal compliance data and distributing among team members.• Helps support by answering questions, responding to requests, and addressing tickets.