“Matt has 15 years data management & consultancy experience working across a number of market leading automotive, FMCG and consumer electronics accounts. Matt has a passion for data driven marketing with extensive exposure with leading CRM Martech applications, e.g Salesforce, Adobe, Eloqua, MS Dynamics. Responsibilities include managing L’Oreal’s UK, Sony Mobile global, and McLaren Automotives global CRM platform leading an ops team delivering data lead marketing and CRM activity and projects. Today Matt has a hybrid role in which he continues to lead the agency data ops team who are responsible for delivering regular tactical CRM email communications for Barratt Homes UK, in addition to specialist Martech consultancy within the UK automotive industry, helping brands such as Toyota, Lexus, Ford and BMW with large scale Martech projects."CRM delivery specialistMartech CRM specialist Automotive specialistProject Management and Consultancy