Matt Freeman Email & Phone Number

New York, Ny, Us

Newark, New Jersey, United States

New York City Metropolitan Area

New York City Metropolitan Area

New York, New York

• Led ten team members across multiple brands in 86 markets in reaching LTV:CAC goals with a $60M annual budget• Developed overall account strategy with best in class approach to paid search management.• Collaborated with director team in applying thought leadership to solve business challenges across clients.

New York, New York

• Oversaw a team of five to reach KPI and strategy goals across multiple brands with a $30M annual budget.• Partnered with Associate Director in developing quarterly strategies that align with client goals, including constructing a revised cross-channel e-tail approach, overhauling search forecasting, and developing and executing SEM testing plans.• Defined new success KPIs for awareness campaigns across multiple LOBs.

New York, New York

• Led the consolidation of 26 global market accounts of a top-two cloud computing brand to one centralized account managed within the U.S. Globally these efforts enabled an efficient increase in scale, driving 279% more Conversions and lowering the CPA.• Supervised three team members across multiple brands in up to 26 markets, ensuring KPI goals were met and best practice paid search activity was in place.

New York, New York

• Restructured the account of the top revenue-driving brand for a top three tech company which produced a 28% increase in conversions.• Advised global market teams in implementing account structure optimizations, algorithmic bidding, and SEM best practices.

Paramus, Nj

• Developed paid search campaigns through keyword research based on objectives, tailoring ad copy based on keywords, and applying best practices of campaign settings.• Produced and interpreted performance reports to provide actionable insights to client contacts.

Greater New York City Area

• Met with clients to discuss and identify campaign goals and provide updates on performance. • Analyzed performance across channels, ensuring campaign goals are being met.