Matt Friedheim Email & Phone Number

Santa Rosa, California, US

Miami, Florida, US

• Serve as the primary liaison between the local market and suppliers, crafting strategic brand strategies to consistently meet monthly, quarterly, and yearly goals.
• Create and communicate monthly marketing program objectives for both channels, actively participating in training and development of sales consultants to achieve established goals.
• Accountable for planning and tracking yearly budgets, operating plans, and banks, collaborating closely with the regional finance director to ensure fiscal adherence.
• Set program objectives, establish monthly goals, and meticulously measure execution versus KPI scorecard.
• Work closely with the distributor merchandising team to maximize brand strategy through effective POS utilization.
• Lead monthly and yearly supplier planning initiatives, including programming meetings and business reviews.

Cicero, Illinois, US

• Drove sales growth as the Fine Wine Business Development Specialist by developing and executing effective marketing strategies, building strong relationships with clients, and managing distribution channels to ensure.
• Guided the top 100 Colorado On and Off Premise accounts through the execution of collaborative plans, optimizing solutions to overcome challenges.
• Mentored, motivated, and coached a diverse group of sales representatives, implementing individualized goal-setting to achieve company objectives.
• Achieved a remarkable 47% revenue growth over 4 fiscal years, demonstrating strategic territory management.

Cicero, Illinois, US

• Collaborated with sales representatives, executives, and suppliers to develop and maintain enduring relationships with key accounts in Colorado.
• Facilitated account visits, dinners, and events for dignitaries and supplier representatives, exceeding expectations through meticulous planning.
• Produced original wine and cocktail lists in collaboration with the in-house graphics department.
• Managed and executed brand strategies and portfolio priorities for Brown Forman and Bacardi USA.
• Assisted in developing and executing internal and external education and training programs for the sales team and accounts staff.

Cicero, Illinois, US

• Increased market share by 20% within the first 12 months through excellent customer service and rapid relationship development.
• Implemented strategic sales and merchandising objectives, maintaining accurate account purchase information.
• Managed 120+ accounts, handled account receivables, and optimized daily routes for efficiency.
• Analyzed the account base, identifying SMART opportunities, ensuring national account compliance, and maintaining account standards through effective POS materials.

Houston, TX, US

- Developed relationships with prominent city officials and clients- Excelled at all weekly, monthly and quarterly sales goals and contests- Supervised, motivated and directed a staff of up to 30 on nightly basis- Controlled stocking, rotating, and maintaining inventory of our wine inventory