Content Strategy Senior Lead Consultant
Freelance (Paypal, Workday, Avenuecx)
AeroLeads people directory · profile
Matt Geraghty Email & Phone Number
Content Strategy Senior Lead Consultant
at
FREELANCE (PayPal, Workday, AvenueCX)
LinkedIn matched
✓ Verified Jul 2026
3 data sources
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Current company
FREELANCE (PayPal, Workday, AvenueCX)
Role
Content Strategy Senior Lead Consultant
Location
New York, United States
Who is Matt Geraghty? Overview
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Quick answer
Matt Geraghty is listed as Content Strategy Senior Lead Consultant at FREELANCE (PayPal, Workday, AvenueCX), based in New York, United States. AeroLeads shows a matched LinkedIn profile for Matt Geraghty.
Matt Geraghty previously worked as Content Strategy Director | Freelance Consultant at Splunk/Cisco, Paypal, Workday, Analog Devices, Avenuecx and Content Strategy Manager at Publicis.Sapient. Matt Geraghty holds Ba, Communications, Spanish from Fairfield University.
Profile bio
About Matt Geraghty
WHAT I DO:I help enterprise brands reimagine their content strategies to make meaningful connections with their audiences and drive measurable results. My work focuses on leveraging data-driven insights to craft creative narratives, fresh visuals, and impactful strategies that expand reach and elevate a brand’s digital presence.HOW I DO IT:With over two decades of experience across in-house and agency roles, I’ve partnered with leading companies in pharmaceuticals, finance, hospitality, and telecommunications. I don’t just deliver strategies—I build frameworks for sustainable, impactful content that’s as effective as it is engaging.KEY EXPERTISE:I specialize in leading content initiatives that span the full lifecycle—from in-depth audits and gap analyses to developing robust taxonomies, personalized experiences, SEO optimization, editorial planning, and implementing content management systems. My approach always ties back to delivering clarity and impact.WHAT OTHERS SAY:“Matt is the kind of collaborator who doesn’t just bring expertise to the table—he brings clarity, vision, and a unique ability to inspire trust in both teams and clients. His ability to weave strategy and creativity together is second to none.”WHY I’M DIFFERENT:As a seasoned Content Strategist and a two-time Latin Grammy-nominated artist, I thrive at the intersection of creativity and strategy. Whether crafting a taxonomy or producing a digital campaign, I understand how to transform rigid deliverables into experiences that truly resonate.WHY IT WORKS:Standing out in today’s market isn’t just about being louder; it’s about being smarter, more thoughtful, and more aligned with what your audience needs. I focus on building strategies that help brands cut through the noise and leave a lasting impression.WANT TO CONNECT?Reach out here on LinkedIn—I’m always open to new ideas, collaborations, and opportunities to solve complex content challenges.
Listed skills include Content Strategy, Content Development, Digital Marketing, Digital Media, and 43 others.
Current workplace
Matt Geraghty's current company
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Freelance (Paypal, Workday, Avenuecx)
5 roles
Matt Geraghty work experience
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Content Strategy Director | Freelance Consultant
Current
Splunk/Cisco, Paypal, Workday, Analog Devices, Avenuecx
Content Strategy Director Leading Enterprise-Wide Content Strategy Initiatives: AEM Content Migration Strategies, AEM Content Requirement Definition, Strategic Competitive Analyses, Content Brand Strategies, Taxonomy and Tagging Strategies, Audits & Gap Analysis, Content Roadmaps, Personalization Frameworks, Editorial Planning. #contentstrategy #contentmarketing
Jun 2020 - Present
Content Strategy Manager
Lead Content Strategist for Visa, Samsung, Intel, Verizon, MasterCard Priceless App, Unilever, Goldman Sachs, Under Armour, Travelers, Vail Resorts, Allianz Global Investor, MetLife, Edward Jones, Bed Bath & Beyond, PG&E, UBS, Save the Children, The Great Courses, Marcel, Visit Florida, FRYE Boots, Clarins, P.S. Thought Leadership Strategy, Renovate America, and First Quality.As the primary Content Strategist for these accounts, I spearheaded initiatives for these industry giants crafting tailored content strategies that propelled their digital presence forward. Leveraging my expertise, I guided renowned brands through comprehensive content planning and execution, driving impactful engagement and brand resonance.
Mar 2012 - Jun 2020
Content Strategist
As Razorfish's lead content strategist, I spearheaded transformative initiatives for renowned brands and institutions: Ford Motor Company, Merrill Lynch, Condé Nast, The New Yorker, Vanity Fair.During my tenure at Condé Nast, I held a pivotal role as lead content strategist for esteemed publications such as The New Yorker, Vanity Fair, Men's Vogue, Cookie, Domino, Jane, and Allure, driving their highly anticipated launch and redesign efforts. I provided comprehensive guidance to content leads, conducted extensive training sessions for seven web editorial teams, and facilitated seamless coordination between Condé Nast Digital and the magazines.At Merrill Lynch, I played a key role in shaping content strategy initiatives as part of a significant corporate redesign, developing essential guidelines and managing all content-related tasks.For Ford.com, I led editorial planning for over two years, overseeing a spectrum of activities from weekly updates to major campaign launches and site redesigns.Additionally, I pioneered the launch of ScatterGather, Razorfish's groundbreaking content strategy blog, establishing a renowned platform for industry thought leadership.
Jul 2006 - Feb 2012
Senior Web Content Strategist
As a content strategist at CVS Caremark, I led transformative initiatives for both intranet and internet platforms, focusing on collaborative efforts and elevating the e-business function.• Led the implementation of a comprehensive content strategy for the major portal launch of Caremark.com, serving 300,000 web customers. Through close collaboration with internal stakeholders, ensured digital solutions aligned seamlessly with business objectives.• Orchestrated the successful consolidation of the company's intranet post-merger, establishing it as the primary communication tool for 11,000 employees. This initiative not only improved internal communication but also enhanced the e-business function, providing B2B clients with advanced digital solutions for their employees.
Apr 2002 - Jul 2006
2 education records
Matt Geraghty education
Ba, Communications, Spanish
Fairfield University
Bachelor Of Arts (B.A.), Communications And Spanish
Universidad De Sevilla
FAQ
Frequently asked questions about Matt Geraghty
Quick answers generated from the profile data available on this page.
What company does Matt Geraghty work for?
Matt Geraghty works for FREELANCE (PayPal, Workday, AvenueCX).
What is Matt Geraghty's role at FREELANCE (PayPal, Workday, AvenueCX)?
Matt Geraghty is listed as Content Strategy Senior Lead Consultant at FREELANCE (PayPal, Workday, AvenueCX).
Where is Matt Geraghty based?
Matt Geraghty is based in New York, United States while working with FREELANCE (PayPal, Workday, AvenueCX).
What companies has Matt Geraghty worked for?
Matt Geraghty has worked for Freelance (Paypal, Workday, Avenuecx), Splunk/Cisco, Paypal, Workday, Analog Devices, Avenuecx, Publicis.Sapient, Razorfish, and Cvs Caremark Corporation.
How can I contact Matt Geraghty?
You can use AeroLeads to view verified contact signals for Matt Geraghty at FREELANCE (PayPal, Workday, AvenueCX), including work email, phone, and LinkedIn data when available.
What schools did Matt Geraghty attend?
Matt Geraghty holds Ba, Communications, Spanish from Fairfield University.
What skills is Matt Geraghty known for?
Matt Geraghty is listed with skills including Content Strategy, Content Development, Digital Marketing, Digital Media, Digital Strategy, Strategy, Web Content Writing, and Enterprise Content Management.
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