- Mentorship & career cultivation of 50+ person team- Curation of agency-wide digital philosophy and approach to digital brand solutions- Identification & operationalization of emerging opportunities, strategic partnerships and ongoing pilot programs with technology partners (both startups and established entities) - Cultivate internal and external incubators to generate relevant opportunities to connect target audiences - Reshape healthcare communications to ensure brands are ahead of the relevance curve- Establish new platforms and technology products that offer evergreen commercial relevance to current and potential clients (including but not limited to IP protection, value-proposition crystallization, commercialization and monetization strategy)- Mine human insights that reveal new opportunities and user-experiences to solve traditional challenges - Function as an "Envisioneer" to drive socialization and adoption of new paradigms for healthcare communications within a diverse portfolio of Oncology, Immunology and Women's Health products- Serve as a cultural role model to establish behavior, context and social norms among internal teams

• Provide short and long term execution direction for product• Create new business along product lines• Provide strategic perspective on tactical sales meeting recommendations and pieces prior to client submission to ensure all efforts leverage their respective medium (mobile, print, interactive or otherwise) to its full potential • Manage account finances, including forecast and income generation• Keep on top of industry trends and ensure team members are informed as well of the latest advancements in digital marketing to ensure the Agency and our Clients' continue to exude interactive acumen• Function as a mechanism of persuasion to advocate for the appropriate and strategically sound use of interactive marketing efforts • Act as keeper of the strategic focus for the product as it relates to all marketing segments including PR, medical education, DTC, global markets

• Responsible for the success of all interactive campaigns (planning, execution, optimization and data analytics) including:- Frontline Plus (Email, E-CRM, & Display Ad Units)- Altace: 2007 Superbowl TV spot and related online strategic efforts- Sanofi-Aventis: Nasacort-AQ, Acomplia (global campaign launch), Zimulti (domestic pre-market conditioning including Email, E-CRM, Rich Media Video & Online engagment)- Takeda: Amitiza (branded, unbranded, HCP and Consumer-- Email, E-CRM, & Display Ad Units)- Intendis: Finacea (branded Website, Email, E-CRM, & Display Ad Units) • Developed all tactical plans & experience maps across all interactive brands• Led multiple new business pitches

• Supported the successful launch of Ameriprise Financial from American Express- Developed all CRM and digital collateral (podcasts, DVDs, emails and direct mail)• Developed the strategic platform and tactical plan for Enbrel’s Medicare Part D campaign• Spearheaded development of business objectives, ROI models, creative briefs and final deployment of Enbrel’s award winning SureClick Auto-injector product launch • Oversaw the development of CRM materials for Enbrel’s Psoriasis unbranded campaign and the re-launch of the Enliven compliance and persistency program- Supported development and optimization of unbranded Psoriasis Connections magazine series and optimized fulfillment segmentation plan