Leader of the world’s most advanced ultrafast laser technology business.

Designed and implemented initiatives to restore growth to advertising products through expanded advertiser relationships and technical optimization programs.

Built and brought to market new products including identity linkage and audience segmentation products. • Grew data product revenue from $1M to $8M at high margins with minimal resources.

Selected to take over leadership of the business after a restructuring to manage the existing business and build a new product. • Built a strong team culture based on transparency and shared mission.• Maintained tight financial management to cut cash burn while reducing a large debt load.

Began this role by creating the business’s finance and support functions including HR, accounting, and business intelligence. Continued to take on more responsibility including operations across sales, marketing, and account management to produce the business’s most consistently high customer retention, lifetime value, and margins.• Successfully completed a $9M venture funding round and a $3M debt financing.• Oversaw monthly close process, payroll, annual audits, cash management, policy and procedure development, tax filings, 409a valuations, stock options, contract enforcement and collections, and company-wide P&L expense management.• Oversaw recruiting, hiring and firing, benefits, and development of policies that protected the business while balancing deeply ingrained cultural elements.• Directed the design and implementation of a data warehouse, ETL processes, web reporting tools, and operational analysis functions.

Executed a change from a technology enabled services business to a self-serve SaaS business. Built the team to develop, launch, and market the new product. Designed the new PPCPath product to move the business into new markets.• Built the team to develop, launch, and market a new product. • Designed the new PPCPath product to move the business into new markets.

The CEO described my role as “a leader who understands the business, is a strategic thinker and can play a key role in our relationship with IAC in addition to continued M&A activity & our overall financial planning and analysis.”• Created the interdepartmental FP&A function unifying a team of eight analysts spread across departments and geographies.• Led analysis and modeling for the multiple successful acquisitions and was integral to the integration of the businesses.

Built and led the FP&A department while driving critical projects.• Optimized the sales lead processes which added $11.2 million in annual revenue.• Horizontal category expansion which added $3.5million in annual revenue.• Sales realignment including compensation plans, policies, procedures and key metrics.• Developed a lead optimization strategy which doubled spending of the largest customer.

Implemented data-driven decision making by performing analysis for business changes.• Identified, analyzed, and implemented solutions across marketing, sales, and product.• Led design and implementation of the engine of the new core product.Budgeting, forecasting, and reporting responsibilities:• Built business models and led budgeting and forecasting processes. Presented the annual budgets, monthly forecasts, and business drivers to the parent corporation.

While earning an MBA, performed fund analysis and portfolio company projects.• Created an analytical tool to calculate liquidation scenarios. The tool was adopted as the company standard.• Performed ad hoc business projects for the fund and portfolio companies.• Analyzed capitalization scenarios for mergers and financings and developed recommendations for partners.

Sole financial analyst at this mid-sized, public software company• Directed company-wide budgeting and financial planning.• Identified and resolved accounting and audit issues and implemented cost controls.• Authored sections of SEC filings S-1, 10-K and 10-Q.• Led analysis for mergers and acquisitions.