Matt owns and operates Matt Heron Fly Fishing, based out of Resort at Squaw Creek, a five star, four diamond luxury property in Lake Tahoe, California. MHFF is one of the top fly fishing education and outfitter programs in the country with one of the most talented guide and instructor teams out there. Program highlights include...-A wide range of daily classes to fit all schedules and ability levels.-Two private, stocked ponds featuring beautiful rainbow trout.-One of the most amazing outdoor classrooms in the world, with 360 degree views of Squaw Valley USA, home of the 1960 Winter Olympics.-On the Water Clinics, with topics tailored to your goals as a fly fisher. -Full and half day guide trips, along with private water options.-Creek Creatures, a one of a kind, hands on children’s learning experience custom tailored by the parents. -International hosted travel to salt water destinations all over the world. -North lakes only selection of loaner and rental fly gear for the DIY fly fisher on vacation.-World class corporate team building and group options for your businesses next outdoor adventure. -All programs are catch and release, using single barbless hooks. Sponsors- Sage, Rio, Simms, Costa.This is truly Reno/ Tahoe’s premier fly fishing experience.

Cast Hope is a 501(c)(3) nonprofit organization positively impacting kids and their mentors in the Northern California community through free fly fishing and outdoor experiences. Through our program, clients build mentoring relationships, fly fishing skills, outdoor knowledge, sustainable practices, and personal values. Cast Hope's gift of the outdoors empowers each mentoring pair to grow closer as they participate in healthy hobbies together.

F3T is the number one entertainment event in the fishing industry showcasting the top independent fly fishing film makers from around the globe. The Film Tour hosts 50-60 shows nationwide, along with 70-80 independent shows a year.The goal of the Fly Fishing Film Tour is to energize the industry and inspire film makers to create new cutting edge films to both entertain and educate outdoor enthusiasts.