1. Introduction:With a deep understanding of marketing concepts such as AIDA (Awareness, Interest, Desire, Action), I approach every design task with a strategic mindset. Prioritising clarity on project objectives, I ensure that each visual element serves a purpose in guiding the audience through the AIDA framework.2. Responsibilities:- Designing visually appealing packaging for baby diapers, ensuring brand consistency and compliance with industry regulations.- Supervising and guiding interns and junior team members in executing tasks related to e-commerce platforms such as Lazada, Shopee, and TikTok, ensuring adherence to quality standards and project requirements.- Creating engaging marketing materials such as advertisements, POSM, and social media content to promote Offspring's products.- Collaborating with the marketing team to develop and implement creative strategies to reach target audiences effectively.3. Skills:- Strong understanding of branding principles and the ability to maintain brand identity across various design assets.- Excellent creativity and attention to detail in developing visually compelling designs that resonate with the target audience.- Time management and organizational abilities to handle multiple projects simultaneously and meet deadlines.4. Achievements:- Redesigned packaging for Offspring's flagship diaper product.-Spearheaded the end-to-end organization and execution of the Baby Search Event 2022 contest, seamlessly transitioning from online registration to the grand finale held offline at Hotel St. Regis KL.- Orchestrated a highly successful marketing campaign that resulted in the sell-out of plushie whales within a mere two-week timeframe.- Developed a series of interactive social media campaigns that boosted brand engagement by 20%.- Mentored junior designers, fostering their professional growth and contributing to a collaborative team culture.

1. Introduction:I've grown from a beginner to a senior designer over seven years at the agency. Grateful for my Art Director's mentorship, I've had the chance to work with a wide range of clients, making it a valuable learning journey.2.Responsibilities:-Designing various marketing materials for print and digital platforms.-Collaborating with clients and team members to meet project requirements.-Managing multiple projects, ensuring deadlines and quality standards are met.-Staying updated on industry trends and best practices.3. Skills:-Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premier pro, After effect).-Strong grasp of typography, color theory, and layout principles.-Ability to transform concepts into visually compelling designs.-Effective communication and collaboration with clients and team members.-Exceptional time management and organizational abilities for handling multiple projects.-Adaptability to learn new tools and techniques in a fast-paced agency environment.4. Achievements:-Successfully led high-profile projects from start to finish, collaborating with prestigious clients such as Rozel, Amway, Parkson, Singer, Poh Kong, Parlo, Sogo & KWSP.-Enhanced client satisfaction and retention through innovative design solutions.-Improved workflow efficiency and productivity through process enhancements.-Mentored junior designers, contributing to their professional growth.

- Understanding the differences in inkjet materials.- Understanding the differences in inkjet printing, such as solvent, eco-solvent, dye-based, and UV printing.- Explaining to customers which materials are suitable for their needs.- Managing time effectively while handling multiple tasks simultaneously.- Acting as the person in charge for http://www.yellowprint.my/, ensuring all orders proceed smoothly and are couriered to customers on time.- Providing excellent customer service and resolving issues promptly.REASON FOR LEAVING:- Seeking better career advancement opportunities and exposure.- Aspiring to become a creative designer in the future rather than remaining in a management role.