Matt Holt is an accomplished art and culture strategist with two decades of experience in driving commercial strategy, global partnerships, and audience development in the arts and media sector. He is the founder of Atlantic Arts Agency, a strategic consultancy that advises the world's leading institutions, galleries, and brands on how to maximize the impact of their investment in contemporary art and culture.He has a proven track record of developing and delivering major global cultural initiatives, such as Frieze L.A., Frieze Seoul, and Frieze Studios - an in-house agency that supports the creative community. He also launched Frieze's first membership offering and led a full rebrand in 2021. He is passionate about fostering cultural engagement, diversity, and inclusion, and serves on the boards of Metroland Cultures, Watts Gallery, and Everyday Plastic.