Matt Hulbert Email & Phone Number

Kirkland, Wa, Us

Bellevue, Washington, Us

As a Principal Design Strategist, I specialize in crafting AI strategies that drive tangible improvements across business, culture, and processes. Leveraging my extensive experience in human-centered design, startups, and consulting, I synthesize research, data, and executive insights with cutting-edge AI and technology to address key challenges effectively. My unique expertise enables me to find innovative and actionable applications for AI, ensuring measurable success and transformation.

I am leveraging my extensive experience leading human-centered projects for some of the biggest brands in the world to now focusing on experience strategy. I am working with clients to create experience-led AI strategies that help businesses align user needs, business needs and leading tech to build impactful experiences.If you're looking for someone with decades of experience across industries, devices, markets and touch points, I'm someone you should be talking to!I can help you with:• Experience strategy, AI experience strategy• Fractional design leadership, mentoring, coaching, hiring• User research, experience audits, interviews, service blueprints, etc.• Experience design, user experience design• Defining and aligning the next version of your product or experience• Design thinking strategy and/or capability developmentFeel free to look at my profile and especially my recommendations here on LinkedIn to get a sense of my experience, approach and ability to be both innovative and grounded at the same time.Projects I've recently done:Experience-led AI strategy for customer relationship management in retail, healthcare and finance industries. Work included go-to-market strategy with AI-powered research, prioritized use-cases and strategies for each industry, targeted client discussions and demo strategies.Experience research for global scientific instrument company's ecommerce transformation. Work included AI-assisted workflows, stakeholder workshops, global service blueprint workshops, customer and stakeholder workshops, surveys, sitemaps, heuristics, competitive assessments, user flows and transformation strategy.Research for a global audiology company. Work included AI assessments, research, assessing and extracting user needs from 1200 survey responses and 900 call logs, distilling and prioritizing requirements, experience heuristics, competitive assessments, ecommerce strategy and experience strategy.

Seattle, Washington, Us

I have been teaching UX and design on and off at SVC since 1996. I'm currently teaching the Capstone unit for the UX Certificate Program. SVC is training people to be outstanding UX practitioners through it's comprehensive program.

Seattle, Washington, Us

Leader of North American Experience Design (XD) team, hiring, coaching and mentoring the team from 4 to 150+ high-performance creatives including visual designers, motion designers, UX designers and content strategists. Avanade creative projects range from internal tools to mobile applications, digital marketing to extended reality. Our experiences were built upon Microsoft Azure Cloud, Microsoft 365, SaaS and PaaS solutions with as many as 2M users. Lead and vastly expanded Avanade’s Design Thinking training program where I created new training strategy that leveraged in-house global talent that allowed us to train more than 2,000 people/year globally (up from ~200/year) and continuously engage and expand their skills.Calibrated the XD culture to accommodate our continuous growth, expanded skillsets and ensure that we were working effectively in Avanade’s developer-centric mindset. Worked closely with global leads to support, connect and grow the skills our XD team.Pivotal in creating the global studio model for how Avanade creates high-impact experiences. Drove an innovation culture and collaborated cross-company with senior executives to align resources and deliver successful projects in a fast-paced, human-focused consulting model.Drove client strategies for innovation, new business, projects and initiatives. Leading with user needs rather than technology to ensure the solutions were scalable, intuitive and effective.Bootstrapped Avanade’s extended reality (XR) program, taking it to $3M. This included creating a global virtual team that leverages Avanade’s vast talent to allow us to deliver XR experiences quickly, effectively and globally.Worked directly on projects: intranets, mobile apps, Teams integrations, front-line worker apps, immersive learning, ecommerce, CRM, customer support, healthcare management, dealer systems, data visualization, dashboards and metaverse.

Experience Director for the Microsoft Windows and MasterCard accounts for this digital agency. My role centered on creating effective strategies for campaigns, websites, and applications - whether mobile, web-based or occasionally offline. As both a creative and strategy lead, I worked with multidisciplinary teams (including program management, content strategists, front-end developers, back end engineers) of up to 60 people to deliver on our concepts and strategies.Lead the online launch of Microsoft Windows 7. Created strategy for website, interactions, campaign landing pages for all Windows websites on Microsoft’s Site. Significantly increased engagement, shares, page views and reach.Lead the experience strategy, design and execution of several Windows 7 holiday digital campaigns, creating interactive experiences that aligned with TV and offline campaigns.Designed and lead strategy on many Windows websites: Windows Shop Ecommerce Experience, Office 365 Websites, Small Business, Enterprise, DirectX, etc.Designed Windows Mobile experiences with Microsoft, creating core mobile experiences for Sidekick, Toshiba, Verizon.Created a test platform that benchmarked hardware and software experiences for Windows Phone in real-world scenarios.Create an industry-specific portal for pre-paid for MasterCard. Created the strategy, interactions, wireframes, publishing flows, editorial strategy and sharing-empowered web experience.

Redmond, Washington, Us

Lead UX designer for MSN Money, Weather, Autos and Real Estate. I managed a dynamic 4-person creative team to optimize each site, add additional features and create dynamic, user-centric experiences. I collaborated with feature teams, executives, program managers and developers to ensure teams were working effectively together.Lead the online launch of MSN Weather. Created the designs, navigation and user strategy for one of the first user-centered weather sites (vs advertising-focused). Created the layouts, flows, icons, interactions and worked with a talented team to ship quickly. Site scaled to 11M UUs/month in first 6 months filling a gap in MSN for much-consumed weather content.Worked with a large MSN Money team creating experiences around business news, personal finance features, portfolio-tracking apps and investing strategies. Oversaw team designers, assigning and mentoring to ensure their work was high-quality and everyone was collaborating effectively. Lead usability and user testing strategies and execution.Product designer for safety and security products in Windows Live. I created a customer-centric framework that integrated many disparate Microsoft-created safety and security products into an approachable web-based portal. I also worked with Windows Live News and worked on a typography strategy for Live Search (now Bing) results. My work was used in a large-scale study to determine the optimal color, font and type-size for Windows Live Search result representation.Created strategies and experiences for user evaluation to determine which features would be included in Windows Vista. Work included creating application strategies, developing storyboards, interaction models, wireframes, comps and making short reels to illustrate specifc use cases. My work received praise from Bill Gates and his advisers.

San Francisco, California, Us

As a product designer for IDEO in Redmond, I worked on two projects.Was a part of 4-person team creating hardware and software strategies for a new Motorola mobile phone. The work included creating a myriad of interaction models, patterns and layouts. The new mobile phone platform enabled new capabilities such as integrated vertical applications, transport-agnostic data handling, integrates “live” and local storage into a seamless whole, and creates actionable objects out of nearly every piece of data on the phone.Complete user, business and competitive research and assist with stakeholder workshops to inform how MSN could expand and prosper in the new broadband reality.

Bellevue, Wa, Us

Key part of a small design team working at Ramp Technology Group as a consultant for their clients.Lead product designer of a complete redesign of Corbis.com stock photography ecommerce site. Work included research, interviews, wireframes, visual designs, interactions, user testing and refinement of the design. I lead the creation of many innovations that made the site easier, faster and more user-centric than the existing experience. My work received praise from Bill Gates.Lead the design of an interactive Flash demo that demonstrated how Applied Discovery’s software made legal discovery faster, easier and more powerful. I lead the strategy, writing, visual design and motion design for the final Flash application.Lead designer for a complete redesign of Corbis’s CRM system used by sales and customer service. Stock photography has a complex workflow that is unique to any other industry in the world. I lead the creation of an innovative approach where information was collected in small bits to not force sales people to fill out long HTML forms to do their work. It was important to really dig in to understand how stock photography is sold and functionality and delivery that customers expect.Lead designer for a web-based project management application. Created interaction strategy, UX, flows and functionality to create a cohesive experience for project managers and tracking people’s progress on tasks and execution.

As a founder and director of Alki Networks, I researched, created, product managed, and phased product features and functionality. Alki’s platform enabled retailers to merchandize to captive customers using interactive fuel dispensers - though the merchandizing system was carefully designed to leverage any client hardware with a browser and at least an intermittent internet connection. I was the product designer for the interactive merchandizing system, inventing strategic functionality for our clients and their customers and planning how each feature fits into the long-term vision of our products.