Founder and Chief Strategy Consultant of HVL; a consulting, account management and sales representation organization based outside Boston, MA. Our offering includes:Strategy Consulting:Wide range of consulting services to help bring added value to your long term channel strategy. With over 15+ years of experience leading category teams at Wayfair and Staples, HVL can provide a level of detail that is unmatched in the market. Particular specialization in assortment, advertising, merchandising and operational strategies for ecommerce.Account Management: Acting as an extension of your team, we gain a deep understanding of the product industry, competitive landscape and brand positioning to help implement winning strategies. We onboard new products, manage marketing programs, analyze pricing and execute on operational initiatives utilizing online portals. With years of experience on the other side as category management leaders, we are in a unique position to offer tailored strategies for established brands or manufacturers looking to enter the US market directly.Sales and Marketing Representation: Based outside of Boston, MA we are local to top retailers including Wayfair, Staples, CVS, BJs and TJX Companies. Our strong industry connections and experience as Merchant leaders offer the best opportunity for success in this market.

STO leader/GM of US Outdoor Furniture, contributing 8% (~$1B) to global revenue for Wayfair.--Responsible for developing commercial strategy, setting OKR goals, and directing an 18-person cross-functional team.--Led a multi-layered team of Category Managers and Associates overseeing 300 suppliers, focusing on business growth and success in the online home space.--Leadership responsibilities include C-level stakeholder management, staff performance management, development, hiring, KPI accountability, team efficiency and organizational improvement.--Consistently exceeded performance targets in 2023, including a 24% reduction in product costs, 400bps expansion of gross margin, 1.4 days improvement in delivery speed, >$800K damage liability elimination, 50% growth in advertising funding, and enhanced site findability/conversion for strategic products and brands.Other notable organization-wide roles beyond my core responsibility in FY2023--Development and implementation of a revised replacement part policy resulting in $58M savings and a 40% improvement in customer resolution speed in FY23.--Scoped and launched an initiative to enhance employee satisfaction, efficiency, and career goal achievement across a 300+ person organization, including hosting executive onsites, developing a 18 month roadmap and sharing results during all hands meetings.

Recruited by Wayfair, a top home goods platform in the US, to scale the Outdoor Furniture and Living Category. --Set commercial agenda for most strategic supplier partners and a team of category managers within Outdoor Furniture categories. Successfully grew revenue from from $360M to >$1B and FTEs managed from 2 to 6.--Lead team and internal stakeholders to successfully expand Wayfair capabilities and position in the market. Key activities include: Building C-suite relationships with top global suppliers, developing and expanding product assortments, negotiating competitive pricing and effective promotional strategies, building well known national brands through marketing and advertising, optimizing and scaling supplier operational capabilities. --Conducted extensive market research and deep internal data analysis to successfully build business cases and secure resources to scale under-penetrated Outdoor Living segments of the patio furniture business. Formulated 12 month strategic roadmaps to manage progress of cross functional teams resulting in $90M of share gain, 15bps conversion lift and 2000bps increase in aided awareness growth.

Responsible for P&L of Staples largest category; $1B+ Ink and Toner / Managed Print business--Exceeded sales, margin and turn budget for 2015, 2016, 2017 --Lead a diverse team developing sales strategy and marketing plans to drive value for businesses and grow market share in a highly competitive environment. --Developed planning and collaboration strategies within the mid-market and commercial sales teams to create customer centric solutions and grow share of wallet.--Manage team performance, identifying, coaching and supporting career growth.Received prestigious awards and recognition for outstanding achievements:-Staples Merchant of the Year – Elite Merchant Award Oct 2016--Staples Chairman’s Award Sept 2015 & 2016--Selected for Foundational Leadership Program 2016-

--Responsible for P&L of $650M Ink and Toner business for Staples.com as well as Laser Printer category in US Retail stores. --Selected assortment, negotiated promotions and optimized funnel --Worked with Visual and Product Marketing to develop compelling retail displays and online site merchandising --Managed new product timelines and seasonal sales strategies-Staples Inc. Chairman’s Awards Sept 2014 -Rising Star Program 2013 and 2014

Merchant responsible for Laser Printers, Copiers and Fax Machines for Staples US retail stores.

Accountable for multiple departments including Calculators, Office Machines , Phones, and Shredders. Forecast financial plans for period, quarter and yearly sales, margin, inventory and turn.Maintained key item plans to accurately forecast inventory and sales plan.Forecast ads and promotions.Analyzed trends, developed reports and identified opportunities for improvement.

Merchant responsibilities for Metal and Wood Files, Bookcases and Tables for retail stores.Project management of all Rapid Response / Promo testing and processes.Adhoc reporting, analysis and presentations for tests, projects and meetings. Marketing liaison for all events and promotions, internal and external.Create and coordinate all field training for departments.

Manage sku and vendor setup process to ensure merchant team meets timelines.Analyze weekly reports for opportunities to drive sales and margin or mitigate risk.Help select seasonal and inline product assortments.Maintain Promotional, Planogram and Ad Circular databases to ensure data integrity.

Managing global MRP requirements for Billerica, Massachusetts and a satellite facility in London.Generated purchase orders based on customer orders or forecasted demand.Negotiated terms and conditions, price and delivery.