Lead content and branding initiatives that engage target audiences and drive business results.• Analyze campaign plans using qualitative and quantitative data to refine IMC strategies, improve competitive differentiation, and establish measurable KPIs.• Evaluate market landscapes and trends to thoroughly estimate customer lifetime value and craft key messages that strengthen brand equity in diverse communities.• Manage media planning and advertising for client campaigns with budgets of $15,000 to $300,000, achieving a 10% average increase in conversion rates.• Provide senior-level copy review for communications and PR efforts across 7 clients, ensuring alignment with business growth goals and consistency in messaging.• Oversee relationships with over 20 vendors, negotiating contracts that save an average of 15% while ensuring quality and timely delivery.• Trained a team of 4 in content strategies, leading to a 10% average increase in audience engagement.

• Oversaw daily operations for design and content consistency, quality, and accuracy.• Executed B2B and B2C product marketing plans for new services, updates, and features.• Responsible for CRM management to improve KPIs and expand product reach.• Designed and moderated presentations to customers, followed with drip campaign efforts.• Launched and digitally marketed an online class product as an experimental revenue stream that generated 45+ orders in its first year (2020).

• Designed behavior-change campaigns to promote product utilization.• Replaced antiquated marketing materials with innovative and aesthetic deliverables.• Modernized B2B print media to improve exhibit-related positioning.• Built social media strategies and increased followership by 18% within a year.

• Orchestrated a 10 month outreach strategy for a new location of Bayside church (Bayside Davis).• Oversaw multimedia workflow and public relations at Bayside Davis.• Built custom brand management plans across print and online platforms.• Launched a 5-week promotional campaign for Bayside Davis' Grand Opening series,

• Media liaison with athletic teams to plan videography and social media coverage.• Filmed, edited, and produced a combined 20+ highlight reels for assigned sports teams (Men's Football, Men's and Women's Basketball, Women's Volleyball, Women's Gymnastics, Men's and Women's Tennis).• Analyzed audience engagement to improve content strategies.

• Produced internship marketing collateral (digital and print) for future applicants.• Planned and generated social media presence.• Assisted with California State Fair logistics and sponsorship activation.