Leading strategic development of media and engagement plans across paid and owned channels for the Disneyland Resort, Disney Cruise Line & Disney Signature Experiences.

I guided LegalZoom’s in-house buying team and media agency to significantly expand their operational capabilities. By implementing a bottom-up approach to paid media planning, I aligned teammates across levels of experience on industry conditions, operational best practices, and integrated marketing strategies. Within the first two months of hire, I reorganized the team’s structure and established its core marketing vision.Key Achievements:► Guided the team to launch the company’s first-ever brand campaign, establishing an iterative testing process and optimizing the brand’s performance marketing plan post-launch.► Implemented collaborative templates and aligned cross-functional teams on consistent processes to significantly increase financial reporting accuracy and efficiency.► Established strict criteria for agency evaluation and audited existing contract terms to identify and address unfulfilled delivery terms, mitigating outstanding fees and improved flexibility in the face of changing business conditions.

As an executive leader for Publicis Media, I created and implemented innovative operational frameworks to meet the needs of global clients while optimizing the productivity of our account management teams. I built the team for one of the agency’s highest-value clients – Disney Parks, Experiences & Consumer Products, upholding a seamless client experience from onboarding to global delivery. In addition, I optimized TikTok’s account processes to accommodate evolving business needs. Key Achievements:► Hired and developed a team of 15 within 60 days of assignment, establishing and refining the agency’s organizational chart to create clear lines of communication – led quarterly restructuring processes to maximize productivity during period of transition.► Designed and deployed a comprehensive reactive planning playbook used to prioritize initiatives across Disney’s lines of business – exceeded client’s quarterly revenue goal and increased client satisfaction quarter over quarter.► Overhauled TikTok’s DE&I framework to guide resource planning and overall brand messaging, expanding the scope of measured performance data to create targeted campaigns.

Upon my return to Starcom, I earned responsibility for three major client accounts – Red Bull, Electronic Arts, and Dropbox – creating successive strategies to optimize global campaigns through multichannel paid media investments, region-specific advertising tactics, and digital-first media initiatives. Key Achievements:► Advised a nine-person executive team at Red Bull on audience engagement strategies, significantly increasing brand reach by influencing the brand’s media mix and targeting plan.► Aligned 42 EA markets on a cohesive brand vision by establishing consistent processes – trained EA’s in-house buying team on negotiation strategies to ensure continued growth while increasing agency revenue.► Launched DropBox’s first global brand campaign, increasing brand visibility in direct support of the company’s successful IPO.

Designed brand media’s reporting infrastructure from the ground up, collaborating across teams to enable access to performance data within 90 days. Earned oversight over all integrated media partnerships for the Venture credit card, launching the brand’s first non-sports sponsorship – iHeart Radio’s Jingle Ball tour.

Developed the agency’s Kraft, Allstate, and Wrigley accounts, increasing digital spend by up to 25%. Promoted to expand the agency’s Los Angeles office, hiring and developing the digital media team and establishing processes to ensure the success of newly-acquired client, Electronic Arts (EA).

I optimized the performance of a select portfolio of 24 accounts by delivering key market insights, collateral, PR strategies, direct marketing, and social media campaigns for clients across a wide range of sectors including hospitality, apparel, and construction. I also spearheaded the restructuring of the Account Management team, which was instrumental in driving 200% growth in the client base with no increase in overall headcount.

Served as teaching assistant for 36 print design students each quarter for 2 years

SEO, website marketing

Demographic & satisfaction surveys