With +15 years of marketing and creative experience across household, food, pet, and consumer healthcare categories, my passion is transforming brands and crafting compelling stories, leveraging my diverse experience to develop disruptive strategies and bring them to life with best-in-class execution. I currently am Head of Marketing & Digital Sales at Raw Generation, leading the transformation of the #1 DTC Juice Cleanse brand into a powerhouse of plant-based health. We are unleashing the power of raw nutrition to help people everywhere lose weight and live healthier lives. Prior to that, I was VP Marketing & Head of E-Commerce at Vitakraft Sunseed, leading digital efforts for the fast-growing North American business of a top 10 global pet food company. Previously, I directed teams at CPG blue-chippers McCormick and Reckitt Benckiser - driving growth across senior leadership roles spanning brand strategy, innovation, and in-market execution on iconic brands including French's, Frank's RedHot, Stubb's BBQ, Mucinex, Lysol, Finish, and more.I'm also an award-winning documentary filmmaker and storyteller, with films that have screened at film festivals worldwide, and been broadcast on public television in the United States.CORE COMPETENCIES:Building & Empowering High Performance Marketing TeamsBrand Management / Product MarketingGlobal Product InnovationAdvertising DevelopmentStrategic Brand PlanningP&L Ownership / ROI FocusCross-Functional Team LeadershipGo-to-Market StrategyTrade & Shopper MarkingE-commerce & Direct-to-ConsumerConsumer Insights / Analytics