Matt Koops Email & Phone Number

Managed all aspects of the organization including: financials, cash flow, project management, sales, engineering, production, scheduling, installation, and qualityManaged 20+ hourly and salaried employeesDeveloped business plans and sales strategies which resulted in improved technologies, sales and increased revenue streamsInterfaced directly with clients and key suppliersExpanded company offerings from commercial casework to include residential millwork which resulted in increased sales and maximized efficiencies with our machinery

Managed all product information requirements for Chevrolet regional advertisingActed as subject matter expert in the development of vehicle campaigns and new vehicle launchesWrote and developed vehicle advertising claimsEvaluated, substantiated and disseminated all product related information and art to functional groups for use in national and regional advertising campaignsConducted companywide training and presentations on all product related informationEnsured vehicle and product accuracy during commercial photo shoots by acting as liaison with Los Angeles vehicle prep center, agency and Chevrolet clients Partnered with Chevrolet engineers, advertising clients and attorneys to ensure accuracy of product claims and information Product Information Manager, 2002 - 2004Client contact on all product related issues for regional advertisingEnsured and was responsible for product accuracy on any/all advertising material relating to specific vehicles including; print, web, video and audio

Managed product information on select national Chevrolet brands to ensure accuracySubstantiated product claimsConducted research and development of competitive advantages against competing brands

Reviewed all print and media claims related to Chrysler vehicle linesResearched and conducted competitive analysis to determine market positioningKey team member of brand new vehicle product launches from inception to actual launchPresented to agency wide audiences on product highlights, features and benefitsEnsured product information accuracy on select Chrysler brands for use in print advertising and training materials

Review of product information for accuracy in select Chrysler print materialsClient contact for product information

Updated and maintained product information database used to create product claimsTrained other agency employees on use of database

Provided customer service, support and information to Mopar Field representatives Liaison with Chrysler dealership personnel assisting them with specifics of current marketing programsEducated Field Representatives on companywide initiatives and incentive programs

M.B.A

B.S.B.A