Experienced brand strategist, with over 25 years experience of launching brands andstrategic brand planning across different sectors, including pharma and B2B.Covering local market and global assignments for blue chip brands. With an ability to translate product features into commercial strategy and multichannel implementation.Commercially astute, with proven ability to enhance the operational efficiency, customer experience andcompany profitability. Knowledgeable in all aspects of the operation of the business, from P&L and strategic growth planning, line management and motivation of the team.