Matt Lacroix Email & Phone Number

Belchertown, Ma, Us

Real Property Management is the trusted leader in reliable, cost effective management of residential properties. With more than 35 years of experience, local expertise and a highly-trained, responsive team, we manage, lease, and maintain properties for real estate investors. We focus on single family units, multi-families, and small apartment complexes in the Western Mass area. We're a full service company that can handle everything from marketing & advertising your property, tenant screening & selection, leasing, property evaluations, maintenance, timely rent collection, and even evictions when necessary. RPM Bay State West also has the tools to help investors evaluate their portfolio and increase their return on investment.

Falls Church, Virginia, Us

Licensed and insured in Massachusetts and Connecticut. Able to professionally represent both buyers and sellers.

New Britain, Ct, Us

Lead a global team in managing a $650M portfolio of Industrial & Construction products encompassing the DEWALT®, LENOX®, IRWIN®, CRAFTSMAN®, LISTA®, and VIDMAR® brands.• Manage a global team of 20+, defining structure, objectives, development plans, and assessments• Demonstrated flexibility in 2020 by pivoting to a remote work environment and delivering OPR goals• Develop and execute Go-To-Market Strategies that deliver the P&L and business goals• Reduced cost base by >25% to protect Operating Margin in the CV constrained Sales environment• Responsible for the creation & execution of the 3 Year product innovation pipeline to deliver >10% CAGR• Collaborated with McKinsey Consulting Group on Complexity Management initiatives worth $5M• Identified M&A targets to bolster portfolios and participated in Due Diligence to support decision making

New Britain, Ct, Us

Gained #1 global share position in Linear Edge and delivered $50M of sales growth in 3 years to reach $400M.• Led the integration of LENOX and IRWIN into SBD and delivered $5M of cost synergy post acquisition • Helped set annual Portfolio, Category, Brand & Product objectives and led cross-channel execution• Worked with Sales & Channel on line reviews for large retailers (Lowe’s, THD, Amazon, Grainger, Fastenal)• Collaborated with Supply Chain & Operations on Long Term Capacity Planning ($30M Capex spend)

Atlanta, Ga, Us

• Accountable for creating the Integrated Brand Plan, including long term goals and financial targets• Help create the marketing objectives, strategies, and A&P budget needs for the upcoming year• Ensure alignment between the brand positioning, the brand style guide, & all consumer touchpoints• Partner with Consumer Insights to develop research goals and link results to brand strategy• Help manage the innovation funnel for the Tools Segment to ensure timely passage through key Gates• Approve the go-to-market launch plans and programming on key new products• Work with outside agencies for ad briefing, creative feedback, production, and media planning• Responsible for managing a remote team, which includes team structure, objective setting, performance reviews, skills assessments, and development plans• Executed VA VE programs that created over $2M in annual savings with limited impact on consumers

East Longmeadow, Massachusetts, Us

• Set the top priorities for brand and product management to deliver global industrial growth targets• Worked collaboratively with Finance to set base and stretch goals for revenue, margin, and OI• Partnered with sourcing & operations to deliver the productivity pipeline to supports the brand goals• Successfully managed a P&L through pricing, mix optimization, and cost management• Assisted the management of the product life cycle including E&O disposition & SKU Rationalization• Collaborated with an agency to build an industry leading B2B Lead Gen and Qualification System• Built an activation calendar for the 100th Anniversary of LENOX including customer and media events

Atlanta, Ga, Us

• Completed a global situation assessment that included the planning, collection, and analysis of industry, market and competitive data to inform the category’s top priorities• Worked with Frost & Sullivan and PERT to execute a segmentation study to solidify bullseye targets• Distilled feedback from customers, consumers, and Sales into actionable strategies and plans• Presented the strategic priorities, activation plans, capacity analysis, and resource requirements to drive the 3 year growth plan for the band saw SBU • Championed several new products from concept stage through commercialization • Organized and drove a multi-phased investment in carbide manufacturing that enhanced product quality, increased capacity, and led to significant share gain in a growing market segment• Worked with GFK to execute 3 research studies in China that led to a clear growth plan that included the addition of people, infrastructure, NPD, and promotional spending on advertising & trade shows

Fareham, Hampshire, Gb

• Helped scope and deliver a range of Satellite TV antennas • Partnered with Engineering to deliver the A-Series display range to open up the MPP segment• Reported on market size, share position and key economic trends as inputs to the 2005 IPO

• Managed the creation and testing of prototypes for inflated sporting goods and golf ball products• Helped develop the Infusion Basketball and subsequent expansion to adjacent categories• Participated in the development of 5 patents granted for the sports industry

Ba, Biology, Chemistry

Mba, Marketing

High School

Education record