Matt Lambert Email & Phone Number

Kirkland, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Fort Worth, Texas, Us

As the Global Sr Creative Director at Dickies, a VF Company, I lead a talented and diverse global team of creatives to deliver world-class physical and digital retail experiences, influencer and brand ambassador programs, product storytelling, creative/brand marketing strategy and campaigns, and innovative brand experiences.

Park City, Ut, Us

As the Creative Director at Backcountry, I was responsible for building, leading, and mentoring a high-performing in-house creative team of over 50 professionals, fostering a culture of innovation, collaboration, and continuous improvement. • Led the conceptualization, development, and creative direction for all brands within the Backcountry portfolio, including Backcountry, Stoic, Basin+Range, Competitive Cyclist, and Steep & Cheap.• Successfully created and produced content for a diverse range of digital and physical platforms, encompassing both consumer-facing and internal materials, such as website experiences, email campaigns, social media, YouTube content, print catalogs, brick-and-mortar retail spaces, and creating the Backcountry Brand Guide and Style Guide.• Spearheaded creative strategy and production across a broad spectrum of projects, from small-scale initiatives to large, high-impact campaigns. Collaborated closely with cross-functional teams, including integrated marketing, retention marketing, performance/growth marketing, technology, and merchandising partners, for initiatives like Redbull Rampage, Natural Selection Tour, L39ION Partnership, Print Advertising, YouTube/OTT content, and more.• Restructured the creative team, through strategic headcount budget planning and allocation to support the company's growth objectives.

Chicago, Us

As the CCO at Limitless, I was responsible for leading the creative teams across multiple global locations (Chicago, Toronto, Portland, LA, Mexico City, and Dubai.• Led all creative, brand strategy, and production processes from ideation to execution, while also contributing to internal strategy, branding, and messaging.• Established and formulated the vision, structure, and staffing for a centralized design studio, optimizing collaboration and creativity across the organization.• Spearheaded global expansion efforts, opening new markets and industries, expanding the company's reach and influence. • Successfully acquired and managed high-profile clients, including Nike, Jordan, HXOUSE, The Weeknd, Balmain, Farfetch, Rakuten, Verizon, The Players' Tribune, noon, Beats by Dre, EA Sports, Kevin Hart, and Sonam Kapoor.• Seamlessly integrated design, brand strategy, and production teams with the account management unit, ensuring a cohesive experience for clients and enabling a holistic approach to creative projects.• Earned recognition as one of AdWeek's "Top 100 - Fastest Growing Agencies" in 2019, a testament to the company's rapid and impactful growth.

As the President of Centerfield, I was responsible for all facets of agency operations, including creative direction, strategic planning, production, client relationships, and general business management and development.• Ensured the delivery of a comprehensive suite of design, marketing strategy, and production services under a single banner• Assembled a diverse and dedicated team spanning strategy, design, operations, and production, focused on crafting innovative, unprecedented experiences that pushed creative boundaries.• Spearheaded the conceptualization and execution of innovative design solutions, managing full build and event production for high-profile clients, such as the Nike Dallas Football Warehouse and the Nike x Undefeated World Cup Launch.• Successfully navigated the agency through an acquisition by Limitless Creative Co. in July 2019

Beaverton, Or, Us

As the Energy & Influencer Brand Marketing Director, I played a pivotal role in enhancing Nike's brand presence among North American consumers through groundbreaking product creation and innovative consumer experiences via pop-up activations and events.• Led both direct and cross-functional teams in crafting authentic and innovative stories that harnessed the influence of sport in shaping contemporary culture.• Revamped the influencer marketing strategy for North America, aligning it with the cutting edge of consumer culture. Formed strategic partnerships with external brands, community leaders, and creators to further Nike's brand strategy.• Collaborated closely with Nike product, merchandising, and marketplace teams to deliver industry-changing consumer products through high-impact collaborations with renowned brands and individuals, including Comme des Garçons, Tom Sachs, Off-White/Virgil Abloh, Acronym, John Elliott, Kobe Bryant, Kendrick Lamar, and Undefeated.• Designed and executed immersive consumer experiences at major cultural events, such as New York Fashion Week, NBA All-Star Weekend, NFL Super Bowl, Art Basel, and ComplexCon, showcasing Nike's innovative approach to brand engagement.• Managed multiple outside agency partners, overseeing design, construction, and event production to ensure efficiency, cost-effectiveness, and the delivery of top-tier results for the brand.

Beaverton, Or, Us

As the Jordan Retail Brand Marketing Director, I played a pivotal role in shaping the brand's retail strategy, with a strong focus on rebuilding loyalty and engagement among valuable consumers and members. • Led efforts to build brand awareness and engagement through innovative store design, brick-and-mortar retail expansion, and captivating pop-up executions.• Developed strategy, oversaw all creative aspects, and led the team responsible for successfully launching the Jumpman Flagship retail store (Chicago, IL) and enhancing the wholesale retail experience.• Seamlessly integrated physical brick-and-mortar spaces with digital experiences, providing consumers with a holistic and engaging brand journey. Crafted multiple experience-based pop-ups and events that not only enhanced brand loyalty but also significantly raised brand awareness.• Efficiently managed multiple agency partners across design, construction, and event production, ensuring cost-effectiveness and delivery of exceptional results.• Pioneered the creation and execution of NBA Athlete product launch experiences across North America, collaborating with the NBA, Michael Jordan, Russel Westbrook, and Carmelo Anthony to bring their energy to PR and consumer events, skills clinics, and physical/digital retail experiences.• Elevated brand stories beyond a singular athlete, collaborator, product, or moment, through driving design and product creation briefs. Worked on projects such as Drake/OVO, Spike Lee, Space Jam, Hare Jordan, Georgetown University, and the University of Michigan, creating multi-faceted brand narratives.• Recognized with the Nike Maxim Award, “Nike is a Brand” for the outstanding creation and execution of the brand's 2016 NBA All-Star Experience in Toronto.

Beaverton, Or, Us

As the Basketball Retail Brand Marketing Director, I spearheaded the creation of all marketing strategies and product storytelling for the basketball category, spanning physical and digital retail across multiple channels.• Led a comprehensive consumer insights-driven overhaul of the Nike House of Hoops concept at Foot Locker, demonstrating full ownership of creative oversight, account negotiation, and the successful execution across the entire store fleet.• Leveraged the energy of the game, from grassroots to the NBA, to develop seasonal concepts to span across digital platforms, physical stores, and events.• Expertly managed complex internal cross-functional demands and simultaneously coordinated with multiple agency partners responsible for design, construction, installation, and event production.• Created high-energy PR and consumer events, skills clinics, and retail product launch experiences with Kobe Bryant, LeBron James, Kevin Durant, and the NBA.

Beaverton, Or, Us

As the Basketball & Jordan Retail Brand Marketing Director, I held responsibility for integrated brand marketing, strategy, and product storytelling across an extensive mono-brand retail network of over 7,000 locations, encompassing both physical and digital channels.• Tailored messaging and product strategies to cater to diverse consumer segments hailing from Hong Kong, Taiwan, and mainland China, ensuring that the Nike and Jordan brands retained distinct market identities. This was achieved by consistently educating consumers with a clear brand image and content.• Assembled, developed, and led a young and diverse team, fostering the creation of brand loyalty and raising awareness for both Nike and Jordan across Greater China (mainland China, Taiwan, and Hong Kong. • Designed and implemented seasonal retail marketing content packages for all tiers of retail doors in the region, prioritizing cultural relevance and positioning basketball as a cornerstone of the strategy in the Chinese market.• Led the design, development, and creation of custom packaging for signature footwear launches, that aligned with the brand's values.• Executed consumer insights-driven Summer NBA Athlete Tours across key cities in Greater China, facilitating direct connections between consumers and the brand's athletes, such as Kobe Bryant, LeBron James, and Kevin Durant. This approach deepened brand engagement and consumer loyalty.

Beaverton, Or, Us

As the Global Sportswear Retail Brand Marketing Manager, I played a pivotal role in shaping the global vision of product marketing, with the aim of aligning teams around the world with a shared strategy. Collaborated closely with each geography team to tailor storytelling to their respective consumers and marketplace.• Led the development and delivery of seasonal retail marketing toolkits for all geography teams, providing them with the necessary resources to effectively market and promote Nike's sportswear products worldwide.• Played a significant role in creating the retail marketing creative for key initiatives, including the inaugural World Basketball Festival and the Brazil Futbol Team kit launch for the 2010 FIFA World Cup, ensuring that these events made a lasting impact on consumers.• Led the visual merchandising plan and co-led the team responsible for executing the grand opening of Nike Harajuku in Tokyo, a high-profile event that marked a significant milestone for the brand's presence in Japan.

Columbus, Oh, Us

As the Visual Communications & Operations Manager, I held accountability for the centralized visual merchandising and retail training efforts for store teams spanning a fleet of 600 stores, ensuring brand consistency and high-quality customer experiences. Led a dedicated team responsible for creating floorset toolkits, that streamlined the process across the entire chain. Led the redesign and rebranding of all visual communication tools. This transformation was achieved by conducting in-depth assessments of business needs, market research, in-person meetings with stores, and aligning cross-functional teams within the organization.

Columbus, Oh, Us

As the Visual Merchandising Manager, I played a pivotal role in shaping the day-to-day store communication and visual merchandising strategy for the Abercrombie & Fitch men's business, overseeing operations in 350 stores globally. Collaborated closely with the product teams to negotiate key item placement within stores, finding the delicate balance between key business metrics, the visual aesthetic, and marketing priorities.

B.A., Communications

A.A., Communication