Developing and driving digital performance across Fidelity B2C and B2B businesses by:• Managing Digital Marketing team - delivering integrated, multi-channel strategies for both campaigns and journeys• Managing Content and Journeys team - driving data driven, customer centric content creation or adaptation with focus on increasingly personalised journeys• Implementing governance processes for all content and campaign assets to ensure they are FCA complaint and meet Consumer Duty… Show more Developing and driving digital performance across Fidelity B2C and B2B businesses by:• Managing Digital Marketing team - delivering integrated, multi-channel strategies for both campaigns and journeys• Managing Content and Journeys team - driving data driven, customer centric content creation or adaptation with focus on increasingly personalised journeys• Implementing governance processes for all content and campaign assets to ensure they are FCA complaint and meet Consumer Duty guidelines • Leading CMS delivery roadmap - capturing marketing requirements and delivering on a prioritised roadmap built around business benefits and technical resource constraints• Maximising the capabilities of both CMS and MarTech - driving CMS platform enhancements and the integration / utilisation of 3rd party solutions to provide value-add experiences, commercial benefit and process efficiencies• Managing the digital marketing agency relationship (and recent onboarding of new agency) Show less

Managing the SEO, PPC and Affiliate teams for Fidelity. Devising and driving the search strategies to exceed new business targets. Providing SEO support for global initiatives and running education programmes that ensure SEO best practice is embedded into processes throughout the company.

Leading the SEO strategy for the Personal Investment arm of Fidelity InternationalManaging the SEO budget to ensure cost effective use of tools and resources whilst delivering Search strategies and positive results.Managing the relationships with senior stakeholders in all areas of the business and multiple 3rd party agencies.Working alongside product development teams, using my technical SEO experience to ensure successful testing and delivery of site… Show more Leading the SEO strategy for the Personal Investment arm of Fidelity InternationalManaging the SEO budget to ensure cost effective use of tools and resources whilst delivering Search strategies and positive results.Managing the relationships with senior stakeholders in all areas of the business and multiple 3rd party agencies.Working alongside product development teams, using my technical SEO experience to ensure successful testing and delivery of site developmentsEnsuring comprehensive and informative reporting with KPIs and insights to allow for the continued development of Search plans.Providing training and education on Search developments and best practice throughout the business - ensuring SEO is considered at every stage. Show less

Responsible for defining and delivering creative Search Strategies to market leading RBI brands. I lead a team of 6 Search Marketing Executives responsible for implementing all SEO, PPC and Paid Social activities.Managing the Search budget to ensure cost effective use of tools and resources whilst delivering Search strategies and positive results.Managing the relationships with senior stakeholders in all areas of the business and multiple 3rd party agencies.Working… Show more Responsible for defining and delivering creative Search Strategies to market leading RBI brands. I lead a team of 6 Search Marketing Executives responsible for implementing all SEO, PPC and Paid Social activities.Managing the Search budget to ensure cost effective use of tools and resources whilst delivering Search strategies and positive results.Managing the relationships with senior stakeholders in all areas of the business and multiple 3rd party agencies.Working alongside product development teams, using my technical SEO experience to ensure successful testing and delivery of site developmentsEnsuring comprehensive and informative reporting with KPIs and insights to allow for the continued development of Search plans.Providing training and education on Search developments and best practice throughout the business - ensuring SEO is considered at every stage. Show less

Senior Digital Optimisation Manager for Reed Business Information (Part of Reed Elsevier) - a provider of business information, lead generation services, data and marketing solutions, online community and job sites.In this role I managed a team responsible for increasing the Search performance of around 15 market leading sites including Flightglobal, Farmers Weekly, Estates Gazette, New Scientist, Community Care and numerous Job sitesResponsibilities include managing the SEO… Show more Senior Digital Optimisation Manager for Reed Business Information (Part of Reed Elsevier) - a provider of business information, lead generation services, data and marketing solutions, online community and job sites.In this role I managed a team responsible for increasing the Search performance of around 15 market leading sites including Flightglobal, Farmers Weekly, Estates Gazette, New Scientist, Community Care and numerous Job sitesResponsibilities include managing the SEO, PPC, Conversion Optimisation and Social activities in line with business objective as well as ensuring awareness and education of best practice is instilled throughout the company. Show less

Manage the SEO team responsible for identifying, specifying and implementing SEO opportunities across the RBI portfolio of sites in line with commercial objectives. Identify and mitigate the risk to Organic Search traffic from Business projects by ensuring SEO factors are considered and best practice compliance followed.Responsible for communication with all senior stakeholders as well as building a strong awareness of the importance of SEO throughout the company.

Responsible for SEO auditing, planning and implementation across a number of web sites

Managing a team of marketing excutives focusing on online marketing campaigns including CPC and display advertising. Web training for sales force.